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Automotive Dealership Software: The LeadLocate Platform

Eight apps. One subscription. One login.

LeadLocate is automotive dealership software that puts exclusive local leads, LeadLocate CRM, the mobile app, DealTracker desking, SecureWebX credit applications, Inventory Link merchandising, the Jax AI assistant and the My LeadLocate account portal under one login. It is built for franchise and independent stores, RV and boat dealers, auto brokers and salespeople who want to stop switching between separate systems.
  • Month to month, no long term contract
  • Desktop plus iPhone and Android apps
  • No DMS or inventory feed needed to start
  • Training and support on every plan
leadlocate.com
LeadLocate CRM leads list with customers, inquiries, lead dates and statuses
New lead assigned to youDelivered in real time
Credit application receivedEncrypted in SecureWebX

What makes the LeadLocate platform different

Leads and software, built as one system

1

Leads and software in one subscription

Exclusive local buyer and seller leads land directly in the CRM that works them. One vendor, one bill, one login.

2

One login opens everything

Launch SecureWebX, Inventory Link and My LeadLocate from the CRM dock without typing another password.

3

Runs right beside your DMS

Start the day you sign up. Your DMS, website and phone lines stay yours while LeadLocate works beside them.

4

Built for the phone in your pocket

Text, call, desk a deal, scan a VIN and book a test drive from the lot with the LeadLocate app.

5

Compliance built in

A live do not call lookup, consent capture, encrypted credit applications and state disclosures come standard.

6

Training and support included

Video training, live sessions and support tickets come with every plan, so every new hire gets up to speed fast.

A salesperson walking a couple through a new vehicle on the showroom floor
Month to monthNo long term contract
One loginEvery app, one account

Explore every app in the platform

Tap an app to see what it does for your store

leadlocate.com
LeadLocate CRM messaging inbox with a customer text conversation

LeadLocate CRM

The CRM is where every lead lands and every sale gets worked. Texting with pictures, a browser phone with call recording and transcripts, email, follow up automation, a shared calendar and reports all live on one screen, so your team never has to jump between tools.

  • Two way texting with RCS and automatic SMS fallback
  • Call recording, transcripts and a virtual receptionist
  • Round robin assignment and follow up processes
  • Every call, text and email on one customer timeline
JCJames CarterFord F-150 XLT
Can you send me a few pictures of the truck?
Here you go! Ford F-150 XLT, 4x4, one owner.Vehicle attached with photos and price
Looks great. What would my payment be?
Here is your secure apply link. Takes about five minutes.
TextCallNew LeadEmailTeam

LeadLocate Mobile App

The full CRM for iPhone and Android. Your salespeople answer a lead from the lot, send a vehicle by text, desk a payment, scan a driver license and book the appointment while the customer is still excited about the car.

  • Bottom dock with Text, Call, New Lead, Email and Team
  • VoIP dialer and voicemail greeting recorder
  • VIN lookup and driver license scan
  • Quick Access PIN and biometric login
leadlocate.com
DealTracker desking a deal with vehicle, finance summary and deal status

DealTracker Desking

Structure cash, finance and lease deals with a multi pencil payment grid and a fifty state tax matrix, then send the customer a branded deal page they can review and sign right on their phone.

  • Cash, finance and lease with goal seek
  • Fifty state tax matrix and three lease tax methods
  • Customer deal pages with PIN access and e-signature
  • Deal chat, deal jacket and QR document intake
app.securewebx.com
SecureWebX application inbox with applicants, vehicles, status and assigned staff

SecureWebX

Send a branded apply link by text and your customer completes a five step credit application privately on their own phone. Every application lands in one encrypted inbox with worksheets, stipulations and secure sharing to the lender you choose.

  • Five step application with co-applicant and ITIN support
  • Send to Lender shares that are secure, expiring and watermarked
  • Stipulations, adverse action notices and OFAC screening
  • Two factor sign in and a full audit log
app.myinventory.link
Inventory Link inventory list with photos, prices and mileage

Inventory Link

Inventory Link brings in your vehicles from any feed, or imports them straight from your own website when there is no feed. Every VIN is decoded and every unit is ready for an inventory website, an embeddable widget, brand offer pages and OEM incentive offers.

  • Feed or no feed, your inventory goes live
  • VIN decode and stock photos for every unit
  • Inventory website builder and embeddable widget
  • Send any vehicle in a text straight from the CRM
Jax AI Assistant
Write a friendly follow up for Maria about the QX60 test drive on Saturday.
JaxHi Maria, it is Alex from the dealership. Your QX60 will be detailed and waiting for you Saturday at 11. Reply here if anything changes, and see you then!
¿Puedes escribirlo en español?
Jax¡Claro! Hola Maria, soy Alex del concesionario. Su QX60 estará lista para usted el sábado a las 11.
Ask Jax anything

Jax AI Assistant

Jax lives in the CRM dock and helps your people write faster and find answers in seconds. Ask by voice or by typing, in English or Spanish, and Jax answers in the same language.

  • Drafts texts and emails for the rep to review and send
  • Voice input right from the dock
  • Bilingual in English and Spanish
  • Help with merge fields, transcripts and CRM questions
my.leadlocate.com
My LeadLocate account portal dashboard with account snapshot and representative

My LeadLocate

The account portal every subscription includes. Read invoices, pay online, add extra lead sets to an active plan, use Skip A Month, open a support ticket and decide which users launch which apps.

  • Invoices, receipts and online payments
  • Add-ons, usage credits and Skip A Month
  • Support tickets with a printable history
  • Passwordless login by magic link
Leads Manager
25 mile radiusMarket Area
BuyersCampaign type
3 questionsPrescreening
Campaign runningBuilt and run by our team

webXintel Ads Network

Plan campaigns in Leads Manager with the Market Area settings, zip stats, market scan and custom offers. Our team builds and runs the campaigns from your selections, and every lead lands in your CRM inbox with its source attached.

  • Market Area settings with zip stats and market scan
  • Prescreening questions on every campaign
  • See Samples previews of your ads
  • Included with every plan and run by our team

Built to sell cars every day

The platform by the numbers

8apps in one subscription
1login for every app
50states in the desking tax matrix
20+makes in the OEM incentives engine
5steps in the secure credit application

What automotive dealership software does a store actually need?

Count the logins at a typical store and the list gets long fast. A CRM for leads and follow-up. A phone system. A texting tool. A desking worksheet. A credit application portal. An inventory manager, a website provider, an advertising vendor, and a DMS for the accounting side. Each one has its own bill and its own copy of the customer, and your salespeople spend the day retyping names and numbers from one screen into the next.

Dealers who go looking for all-in-one car dealer software usually want one thing: the selling side of that list in one place. That is how LeadLocate is built. The LeadLocate CRM sits at the center, and every lead, text, call, email and appointment lives there. Desking, credit applications, inventory merchandising, the Jax assistant, managed advertising and account billing are built around it and open from the same dock with the same login.

Your DMS keeps the accounting, payroll, parts and title work it was built for. LeadLocate is automotive dealership software for the sales side of the building, and it works alongside your DMS from the first day, with no DMS access or inventory feed needed to start.

The same platform grows from one login to a full team. User Management gives every person a role (User, Manager or Master Administrator), round robin hands out new leads in turn, managers can receive a copy of every lead a feed delivers, and Reports show activity across the store. The directory at the end of this page links every product and every feature page.

From first text to signed deal in one place

Follow one customer through the LeadLocate platform

1

The lead arrives

A shopper in your market asks about a vehicle. The lead lands in the CRM, round robin assigns it, and the salesperson gets an alert on the desktop and on the phone.

LeadLocate CRM
2

The first text goes out right away

The automated template for that lead source fires instantly, so the customer hears from your store while they are still thinking about the car.

Automation
3

The conversation keeps moving

Your rep texts pictures of the unit, calls from the browser with the call recorded and transcribed, and books the test drive on the shared calendar.

Texting and calls
4

Financing, handled securely

When the customer asks about payments, the rep texts a SecureWebX apply link. The application comes back encrypted and ready to share with a lender.

SecureWebX
5

The deal is desked

DealTracker pencils cash, finance and lease options with the right state taxes, and the customer reviews the numbers on a branded deal page.

DealTracker
6

Signed and delivered

The customer signs on their phone, chats with the salesperson on the deal thread, and the whole history stays on one timeline for the next sale.

Deal pages
A salesperson shaking hands with a happy couple after a vehicle purchase

One platform. One customer record. Every sale.

Every lead, text, call, application and signed deal page stays in your account, so your next sale starts right where the last one ended.

How the apps share one customer, from first text to signed deal

The apps share more than a password. They share the customer. A tracking number added in the CRM syncs into SecureWebX. A worksheet desked in DealTracker pushes to the credit application. A vehicle from your inventory drops into any text or email with photos and price attached. An appointment booked on the phone lands on the shared calendar the moment it is saved.

Here is a normal Saturday. At 9:40 a shopper in your market asks about a three row SUV. The lead arrives in the CRM with LeadLocate as its source, round robin assigns it to the next salesperson, and the Automated Template for that feed sends the first text right away. The salesperson hears the alert, answers from the LeadLocate app on the lot, and uses the vehicle button to send the SUV with its photos. The customer asks about payments, so a SecureWebX apply link goes out by text, and the application comes back in English or Spanish, whichever the customer chose.

While the shopper fills it in, the salesperson opens EZ Desking and lays out three payment options. Quick Schedule books an 11:30 test drive, and the appointment appears on the shared calendar. When the customer walks in, In-Store Now tells the whole floor. The numbers go to a customer deal page branded to your store, where the buyer reviews and e-signs.

Every step sits on one timeline on the lead: each call with its recording and transcript, each text, email and voicemail, and each document. A manager reads the whole conversation in seconds, and the next person who helps that customer starts with the full picture.

Questions? Request a Call Back

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Ready to start? No call needed.See Pricing

Prefer to talk right now? Call or text 844-376-2274.

Choose the plan that fits your store

Month to month service with the full platform on every plan

REAL-TIME

INBOUND LEADS

Month-to-Month Service

✅ Inbound Plans include integration with our advertising feeds that generate leads for you.

Generate fresh sales leads, get a personal website, capture leads through a referral link, automate marketing, and more.

MARKETPLACE

ACQUISITIONS

Month-to-Month Service

✅ Acquisitions Plans include 40-60* offer requests from local car sellers every month.

Includes everything you need to buy vehicles direct from local owners who asked for an offer, then retail or wholesale them.

BUYERS & SELLERS

HYBRID PLAN

Month-to-Month Service

✅ Hybrid Plans include 40-60* buyer leads and 40-60* seller leads every month.

Buy cars from local owners and sell to in-market buyers, with both lead types in one CRM pipeline.

CRM Only gives your store the full software with leads switched off. Skip A Month pauses leads while your account and CRM stay active.

Compare Every Plan

Leads and software, built as one dealership sales platform

Most lead vendors sell a list and leave the follow-up to you. LeadLocate delivers leads into the software that works them, which is why leads always come with the platform subscription. Every lead is delivered to you and only you, prescreened with your own questions at capture, and backed by a replacement review through Quality Control Requests if a lead turns out to be bad.

  • Inbound brings exclusive local buyer leads, with the full CRM included.
  • Marketplace Acquisitions brings seller leads from local owners who asked a dealership for an offer on their vehicle.
  • Buyers and Sellers Hybrid brings both into one account, worked from one CRM.
  • CRM Only gives a store the full software for its own lead sources.

Lead flow is shaped in Leads Manager. Your store sets its Market Area, picks a campaign type, writes its prescreening questions and Custom Offers, and previews sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, which is included with every plan. Stores that already run another CRM can have their leads routed into it. Every plan is month to month with no long term contract.

See it. Pick it. Start selling.

Find your plan in two taps, then watch the platform demo

Which plan fits you?

Answer two quick questions and we will point you to the right plan.

Who is the platform for?

Security and compliance built into every app

A dealership handles some of the most sensitive information a consumer ever shares, so protection is part of the product. SecureWebX encrypts every credit application, asks for two factor authentication on every sign in, scans uploaded documents and keeps a full audit log. Lender shares are code gated, watermarked, expiring and revocable, so your store decides who sees an application and for how long.

On the communication side, the CRM carries a DNC Blacklist with a live do not call lookup, consent capture, state disclosures and adverse action notices. Personal information in the shared Customer Profile is encrypted. Roles decide who sees what, a Quick Access PIN protects the phone app, and My LeadLocate controls which users can launch which apps.

Every lead, text, call recording, credit application and signed deal page is saved the moment it happens and stays in your account. Your phone lines still ring at the store, your DMS stays your DMS and your website stays your website, with LeadLocate working beside all of them. The SecureWebX page covers the credit application protections in detail.

A salesperson on his phone beside a new vehicle
New leadAnswered from the lot

Take the whole store with you

Official LeadLocate apps

The LeadLocate app puts the full CRM on your phone, and SecureWebX and Inventory Link have apps of their own. One login opens all of them, so your team sells from the showroom, the lot or the road.

LeadLocate CRM app iconLeadLocateThe full CRM for iPhone and Android
SecureWebX app iconSecureWebXCredit applications on the go
Inventory Link app iconInventory LinkYour inventory in your pocket
My LeadLocate account portal iconMy LeadLocateYour account portal, in any browser

Setup and training: what we need from you and what our team does

Getting started takes one online sign up. Choose the plan that fits the customers you want to reach, pick your Market Area and create your account. Your welcome guide and onboarding sequence arrive right away.

What we need from your store

  • Your users and the role each one should have.
  • How calls should ring: a Forward Calls To list built from your own people, or the virtual receptionist.
  • The website forms you want connected. Each account has its own form intake link, so any form that posts to it creates a lead.
  • Your inventory: a feed if you have one, or Inventory Link imports it from your own website.
  • A tracking phone number for each lead source you advertise.
  • Your contact list in any common file (XLSX, CSV, JSON, ADF or vCard). Smart Contact Import maps the columns for you.

What our team does

  • Builds and runs your lead campaigns from your Leads Manager selections.
  • Sets up campaigns under your own ad accounts when your store asks for it.
  • Trains your people: the video training library, Live Training sessions and Schedule Training from the top bar of the CRM, from the very first login.

After launch, Jax answers how-to questions about the CRM's own screens in English or Spanish, so a new hire gets an answer without waiting for a manager. Prefer to see it first? The video demo walks through the CRM and the apps on a real account, and a lead specialist is one call or text away at 844-376-2274.

Your next sale starts with one login

Join the dealerships, brokers and salespeople who run their whole sales day on LeadLocate. Sign up online and put every app to work for your store.

  • Month to month, no long term contract
  • Every app included on every plan
  • Training and support from the first day

Prefer to talk first? Call or text 844-376-2274.

Who runs on this automotive dealership software

The same platform serves very different stores, because each one uses the parts it needs and leaves the rest switched off.

  • Franchise stores run lead intake, communications and desking beside the DMS they already own. Groups add routing rules per rooftop and manager copies of every lead.
  • Independent and used car stores get the full toolset with or without a feed, since Inventory Link can import vehicles from the store's own website.
  • Buy here pay here operations desk on a field set built for BHPH, with co-buyers on one shared Customer Profile.
  • RV and boat dealers use the same desking engine, which covers RV and marine units. The boat and marine dealer page shows that setup.
  • Auto brokers work with no lot and no feed. Auto broker inventory mode connects brand offer pages, and Dealer Profiles save deal defaults for each partner dealership. See auto broker software.
  • Individual salespeople get a personal website, a booking link and their own inventory link in every inventory template.

What is included and what our team sets up on request

Included with every plan: LeadLocate CRM on desktop and on the phone, DealTracker desking and customer deal pages, SecureWebX credit applications, Inventory Link, Jax, the managed webXintel Ads Network, the My LeadLocate account portal and the full training library.

What your team works with inside the CRM: two way texting with delivery status, a browser phone with recording and transcripts, email from your own domain, Follow Up Processes, Scheduled Messages, voicemail drops in English and Spanish, Lead Pages, personal websites, a live chat widget for your site, visitor analytics, Team Chat and Design Studio. Bulk sends and validations draw on usage credits, covered below.

Set up on request: campaigns under your dealership's own ad accounts, and the SecureWebX vehicle history checks (title, stolen, sales, auction and warranty), which our team puts in production for your store. The VIN decode runs from day one.

The car dealer CRM page goes deeper on the CRM itself, and the desking tool page walks through the DealTracker engine.

How pricing works for automotive dealership software

The bill has a few clear parts, and you choose each one.

  • The platform subscription. Your plan sets which leads you receive (buyers, sellers, both, or none with CRM Only), and every plan carries the whole platform. Month to month, with no long term contract.
  • Users. Each plan includes a login to start. More users are an add-on, and managers add people themselves while the account has an open license.
  • Lead add-ons. Extra buyer and seller lead sets are added to an active subscription from My LeadLocate.
  • Usage credits. Prepaid packs for bulk texting, bulk email, ringless voicemail deliveries, phone validation and email validation, applied to your account the moment you buy them.
  • Skip A Month. Pause lead delivery for a month while the account and the CRM stay active.

Plans are compared on the pricing page. Billing, invoices, add-ons, credit packs and Automatic Renewal all live in My LeadLocate.

The products, one login

Where to go next

  • Every feature, explained
    Every LeadLocate feature on one page, grouped by product, each with its own explainer: texting, phone, automation, desking, credit apps, inventory.
  • Solutions by role and workflow
    LeadLocate solutions by role and by workflow: what a BDC manager, F&I manager, salesperson or auto broker does with the platform, step by step.
  • By dealer type and industry
    LeadLocate by dealer type: franchise, independent, buy here pay here, auto brokers, motorcycle, powersports, marine, RV, trucks, fleet and more.
  • Help Center
    Step by step guides for every task in LeadLocate CRM, SecureWebX, Inventory Link and My LeadLocate, with the exact labels you see on screen.
  • Glossary
    Plain definitions of car dealership sales, finance, compliance, inventory and software terms, each with how it works at a store and a worked example.

Frequently Asked Questions

What is automotive dealership software?

Automotive dealership software is the set of tools a store uses to find, work and close customers: lead intake, texting, calling, email, desking, credit applications and inventory merchandising. LeadLocate puts all of it on one platform with one login, and it works alongside the DMS that handles your accounting.

Which apps come with a LeadLocate subscription?

Every plan includes the whole platform: the CRM on desktop and phone, DealTracker desking and deal pages, SecureWebX, Inventory Link, Jax, the managed webXintel Ads Network and My LeadLocate. Plans differ by the leads you want: buyers, sellers, both, or none with CRM Only.

Do I need a DMS integration or an inventory feed to start?

No. A feed and DMS access are optional. Inventory Link can import your vehicles from your own website, and the CRM runs beside whatever DMS your store already uses.

Is LeadLocate a DMS?

LeadLocate is the sales platform that runs beside your DMS. Accounting, payroll, parts, repair orders and title work stay in the DMS, while LeadLocate handles leads, texting, calls, email, desking, credit applications and inventory merchandising.

How many people can log in?

Each plan includes a login to start, and more users are an add-on from My LeadLocate. Managers add people themselves while the account has an open license, and each person gets the desktop CRM and the phone app under one login.

Can an individual salesperson or an auto broker use LeadLocate?

Yes. The same platform serves a single salesperson, an auto broker with no lot and a dealer group with several rooftops. Brokers get brand offer pages and Dealer Profiles for each partner store, and every user gets the mobile app.

Can my leads go into the CRM I already use?

Yes. Leads always come with the platform subscription, because the platform is what receives and delivers them, and they can be routed into the CRM your store already runs. Your store can move onto LeadLocate CRM whenever it is ready.

How fast can my team start?

You sign up online in a few minutes. Your welcome guide arrives right away, live training can be scheduled from the CRM, and the video training library is open to every user from the first login.

More Resources from LeadLocate

See the whole platform in one demo

Leads, CRM, credit applications, inventory and desking, shown on a real account. Month to month, no long term contract.

Have questions first? Leave your number and a lead specialist calls you back to walk through pricing, coverage, and setup.

Prefer to talk right now? Call or text 844-376-2274.

LeadLocate
Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.

Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.