LOCAL OWNERS ASK TO BE CONTACTED ABOUT SELLING, IN ALL 50 STATES

LOCAL OWNERS ASK TO BE CONTACTED ABOUT SELLING, IN ALL 50 STATES

AUTOMOTIVE EQUITY MINING TOOLS THAT DELIVER BEST ROI FOR YOUR CAR DEALERSHIP

Our powerful process gives you access to all the prospects in your area looking to trade-up or upgrade their current vehicle. All your sales staff has to do is get them into the store.

If you are looking for an equity mining tool that will bring people into your showroom and sell more cars, you have found it. LeadLocate is equity mining software built around local owners who have asked a dealership to contact them about selling or trading their vehicle. Every one of them opted in. You are reaching people in your community who raised their hand, not cold calling your old DMS records.

Equity mining has usually meant pulling records out of your DMS and handing your BDC a list to cold call. Those tools have their place, but it is a hard call to make, because you are ringing someone who never asked to hear from you.

Our automotive equity mining tool works the other way around. Every lead is a local owner who filled in a vehicle offer request and asked a dealership to get in touch about selling or trading, so your team is calling people who are expecting the call. You contact them and invite them in for a free appraisal and trade-in consultation. How many you see depends on your zone and your plan, and every lead that comes in is delivered to you exclusively.

FIND LOCAL CUSTOMERS WHO WANT TO DO BUSINESS WITH YOUR DEALERSHIP

If your car dealership has been experiencing stagnant sales and a lack of leads, it may be time to look at where your leads actually come from. Running commercials on local television networks and sending out mail and e-mail to previous visitors is a good start, but there are now automotive equity mining tools that can take you to the next level. Below we take a look at how opt-in seller leads can help your dealership reach new heights.

While local commercials and mass mail or e-mail campaigns may bring some results, they are very expensive marketing strategies that provide a small return on investment. Even though sending e-mails may seem like a free solution, it takes a lot of time and doesn't produce strong results. By running targeted advertising in your geographic area, you can put a specific offer in front of local owners based on the vehicles you want to sell and take in on trade.

On the other hand, if you send a canned e-mail to your entire lead list, you run a risk of making customers feel genetic and undervalued. These types of e-mails can annoy or anger those they do not apply to; causing them to give other brands a chance. These same people may then go on to tell their friends and family to avoid doing business with your dealership.

To solve the issue of heavily relying on email marketing is to use equity mining software so that your prospecting messages can be personalized to fit that specific customer. This will make your clients feel as though you truly care about their needs, and they will become more interested in doing business with you.

So what exactly does our equity mining software do? We advertise for the specific vehicle makes and models your store wants to take in on trade, and pair that with your current inventory. This allows you to take profitable trade-ins and sell units that you have in stock. In the case of a Ford dealership, we can target specific year ranges, specific models, loyalty rebate units, conquest brands, and many other details that are specific to your dealership. Because the owner told us what they drive and what they want to do next, you know the situation before you pick up the phone, which lets you build a campaign that actually speaks to them.

This is how dealerships reach a customer base they did not have access to before. Gone are the days where television commercials and generic e-mails are enough to bring in customers. Today's consumer wants personalized service, and knowing why someone raised their hand is what lets you provide it.