GENERATE LOCAL SPECIAL FINANCE AUTO SALES LEADS ON DEMAND

In today's market, not every car shopper has a perfect credit score. Offering financing to clients with subprime credit scores is a sure way to capture market share and generate more revenue for your store.

At LeadLocate, we are committed to offering our dealer partners the most effective subprime lead generation technology on the market today, and that starts with source transparency. When you open a subprime lead generation account, we will configure our software backend to target specifically car shoppers who are showing interest in getting a loan as second-chance credit borrowers. We use an omnichannel lead generation strategy targeting these shoppers across the web with messages that are relatable to individuals who know they cannot qualify for prime tier A credit auto financing.

The leads are captured from search engines, in-app advertisements, video ads, for-sale-by-owner retargeting, special finance landing pages, and many other sources. LeadLocate software is also capable of synchronizing and processing your current leads through our channels if you want to manage all of your leads in one place. Plus, you get all the marketing and CRM features that you could possibly need included with every subscription. And if you want our finance leads pushed over to your own CRM, this can be easily done through the settings page of your account in one click.

Our special finance auto leads are everyday car shoppers looking to purchase a daily driver. The main objective of our process is to capture car shoppers that you would have otherwise missed. That is why we concentrate on the mass market and set up prescreening process questions that will help you weed out tire kickers and visitors who are just looking around. And with our quality control procedures, you can be sure that any bad leads that you receive do not count against your lead count for that month. To sign up for an account, just click on "sign up" at the top of our website and submit your application. It will take us about 3-4 business days to set up your account, and when your account is fully activated, one of our account managers will give you a call to schedule your first training call to show you around the software.

SUBPRIME CAR SALES LEADS FOR DEALERS WITH SPECIAL FINANCE DEPARTMENT

Let us help you supplement your current subprime auto leads with in-market car shoppers looking for second-chance credit dealers and lenders.

As a car dealership owner, sales manager, or salesperson, you are constantly looking for people who are in the market to buy a car. And even though you use local advertising to bring in buyers who qualify for prime loans, this still isn’t enough business. This is where subprime car sales leads come in.

What are subprime car sales leads? Subprime auto leads are the names and personal contact information of people who are currently looking for a car but have poor enough credit that they cannot get a traditional loan. However, they do have good enough credit to get a subprime car loan. A subprime car loan is a higher-interest loan that requires a larger down payment from the buyer and is paid over a longer period of time.

This allows a person with bad credit to buy a car. They fill out an application online with their current information, which can include their email address, physical address, phone number, and current employer. This information is then sold to local car dealerships through a lead broker so the salesperson can contact them and get them to purchase a car.

Why would dealerships consider buying subprime car sales leads? Subprime car sales leads open up a whole new market for car sales. What could possibly be better than having local leads of people who qualify for subprime car loans and are motivated to buy a car? For a car dealership that needs sales, buying subprime car sales leads seems like a great idea. However, the information these companies are promising to sell you may not only be unhelpful but may also be inaccurate. Here are three problems you will encounter when you buy subprime car sales leads.

One of the things that these sales lead companies will tell you is that the sales leads in your area will only be sold to you exclusively. This may be true in theory, but what you may be buying is a list of names that have already been sold to every dealer in your state.

This is because auto sales lead companies get their leads from many, many different websites where a person who is desperate to get a car loan will give their information over and over to different application sites. So many local dealers will be contacting these people, whose names have been given out to other sales leads companies and sold to many other dealers over and over again as these people apply for loans on different websites.

Another problem is the accuracy of the information. People with bad credit tend to move a lot and often get their phones shut off. So, by the time you get the information, you probably won’t get a hold of anybody. Remember, these people are all running from creditors like you.

Finally, the sales lead company also has no way of knowing whether the person has purchased a car somewhere else or if their situation has changed and they are no longer looking for a car because the sales leads may be several months old or more. And there is also no guarantee this person has any money to make car payments, anyway.

Be careful when buying subprime auto leads from lead generation companies. In your area, how many people with bad credit do you think are looking for a car right now that you can actually help to make a purchase today? Do you have a ballpark figure? If so, when a lead company promises to give you many more leads than what you know is out there, they are probably giving you leads that are not as good as advertised.

REAL-TIME SUBPRIME CAR SALES LEAD GENERATION WITH NO CONTRACTS

WE GENERATE FRESH AND EXCLUSIVE SPECIAL FINANCE CAR SALES LEADS FOR FRANCHISE, INDEPENDENT, AND BHPH CAR DEALERS

A subprime auto finance lead application is a loan app to finance the purchase of a vehicle. It is usually offered to customers who have a poor credit rating or limited credit history. Subprime loans have higher interest rates than other types of loans and may also have prepayment penalties if the borrower decides to pay off the loan before the maturity date. Since subprime borrowers often have limited options, they are prepared to settle for any financing terms to buy a car.

In recent years, the subprime auto loan lead market exploded as many car dealerships sought out customers who were willing to pay higher interest rates on car purchases. These customers are called subprime auto leads due to the fact that their auto credit application would be rejected by mainstream lending institutions. But if you are a car dealership looking for subprime car sales leads, these customers could be your perfect target market.

To a dealership, higher profitability is a given benefit of subprime car loans. The customers who agree to these types of loans are willing to pay higher interest on top of the no-negotiation price of the vehicle. Many finance auto lead providers use networks of websites to capture customers' information and then resell that information to participating car dealers. The biggest problem that you will encounter if you choose to work with special finance leads is fake contact information. Because credit application websites are optimized to capture as many leads as possible, some applicants don’t take the process seriously and enter the wrong contact information to “test” the application results. This fake submission is then sold to you as a lead.

This is why we caution our clients on investing their entire marketing budget into special financing auto lead programs. Even though lead providers might have good intentions of generating quality sales leads for your dealership, clients filling out these lead forms might not.

Our solution is very different from special finance leads. Rather than trying to convince potential buyers to fill out a form on a credit application website, we find people who are already in the market. We do this by looking at all the people selling their current vehicle on a local classified website or social media, signaling a buying or trading behavior. Your dealership will then reach out to these car sale leads and invite them to your store for a trade-in appraisal and a new replacement vehicle presentation. Life-changing events happen all the time, and if your dealership is willing to invest a little bit of effort in working with these customers, you can dominate your local market.

GENERATE SUBPRIME CAR SALES LEADS ON-DEMAND

OUR SUBPRIME AUTO LEADS WORK WITH TRADITIONAL SUBPRIME LENDING PROGRAMS AND BUY HERE PAY HERE DEALERSHIPS

If you own a Buy Here Pay Here lot, you may already realize that the old lead generation methods that worked for you a long time aren't cutting it today. Now, savvy owners use buy here pay here marketing that's strategic and targeted. If you feel like it's time to try a new way of advertising, aim to get higher-quality leads that convert into more profitable results.

Buy-here-pay-here leads are different from prime car sales leads. Before you move forward with any form of advertising or marketing, take another look at your target audience's profile. Buy-here-pay-here leads are consumers who are in a lower income bracket. Their credit history is poor or insufficient to purchase an affordable vehicle from a franchise car dealership. If you clearly state "bad-credit financing available" or "low-biweekly payments," they'll see that your business is trying to help them buy a vehicle the no-hassle way.

LeadLocate’s online advertising generates buy-here-pay-here leads at an affordable price and at an unbeatable speed. Economical advertising is the benefit of going digital in your buy here pay here marketing efforts. With digital marketing, reaching your target audience can go beyond traditional geographical limitations. We help you optimize your dealership marketing to target buy here, pay here leads within 48 hours of signup. Regardless of their income level, everyone uses some form of mobile device, such as a smartphone or tablet. For Americans in the low-income demographic, they are the most likely to use their smartphone to go online. A home computer or internet connection isn't as affordable in many buy-here-pay-here target markets.

From research, we can tell that Facebook is one of the most utilized social media platforms by buy here pay here dealership customers. Facebook is also a low-cost way for businesses to place targeted advertisements. For instance, one way to optimize buy here pay here marketing is to create a boosted post on Facebook. Boosted posts show on your target audiences news feed. Try it by creating a post and place your advertising link in it. You select the criteria for your target audience and set your budget.

With PPC advertising, you can reach your target audience when they enter certain keywords in search engines like Bing, Yahoo, and Google. Try PPC advertising by outbidding other advertisers on the keywords you want to use. After you win the bid, you'll pay that price when someone clicks on your advertisement. The great news is that you set your advertising budget before you begin.

LeadLocate also helps you convert buy here pay here leads into real deal on the books. Manage your leads with included CRM software. We have everything in place for your buy here pay here marketing so that you're ready to handle new leads while they're fresh. If they go stale, you could lose them.

Email is a great way to communicate with your leads, especially if they just have a simple question. If they are in the market to buy a vehicle, you want to get them to your lot as soon as possible. Make follow-up a priority. Instill a policy that gives your salespeople a maximum of 30-minutes to get in touch with a lead. In slow times, use your CRM to revisit past car sales leads to generate new interest. Never be complacent. Set up new ad campaigns to generate new car sales leads. Create lead generation goals and always work your buy here pay here strategies to gain new customers.