LeadLocate utilizes an omnichannel mass-market lead generation strategy to generate leads. This means that we can connect to virtually every online advertising platform that you can think of. We drive your local web traffic to lead capture squeeze pages, where the leads are then captured and delivered to you. Every lead that you receive from us will be 1) A local customer within your set sales zone, 2) The contact information attached to the lead will be valid, and 3) Actively shopping to buy a vehicle at the time of lead capture. We refer to this policy as the "3-Point Quality Test". If the lead passes this test, it is verified as a valid lead. We only verify these 3 data points; no other data can be added to this 3-Point Quality Test. If you receive a lead and any of the 3 points are verified as "false," for example, the client provided a fake phone number, the client is not in the market for a vehicle, or the client is located in another state, then that lead will be removed from your account and will not count against your lead count for that month.

As part of our service, you can add custom prescreening questions to your lead capture forms. Some examples of prescreening questions are: "Do you have a minimum of $1000 for a down payment?" "Please estimate your credit score. Minimum 600 points." or "What is your budget for a monthly payment?" among others. These questions are designed to weed out any shopper who is not serious about purchasing a vehicle. However, these questions do not override our 3-Point Quality Test policy. We are not responsible if the lead overestimates their credit score, provides inaccurate income, is not sure what their 10-day pay-off is, or makes any other mistakes or misrepresentations when answering your custom prescreening questions. If the lead is reported as a "bad lead," quality control will only verify 1) that the lead is a local client, 2) that the contact information is valid, and 3) that the client is shopping to purchase a vehicle. Any additional information outside of our 3-Point Quality Test is not guaranteed.

YOU DON'T HAVE TO RELY SOLELY ON ACTIONS TO BUY PREOWNED INVENTORY. TAP INTO A LOCAL MARKET OF PRIVATE CAR SELLERS INTERESTED IN HEARING YOUR OFFER.

Buying inventory to resell can be challenging when there are limited options rolling through at the auction, and not a lot of trade-ins are coming in. Our prospecting leads are perfect for dealers that are interested in buying cars from the general public, even if you have limited buying experience. With our automated prospecting plan, our software will contact sellers for you, and sellers who are interested in hearing your offer will contact you back directly.

With automated prospecting, you get a fully automated outreach process, needs-specific inventory sourcing, easy database management, and so much more. There are a few things we don’t do as part of our outreach, like running DMV reports, checking MMR (Manheim Market Report), or negotiating with the seller on your behalf.

We do not offer free trials

Every account takes hours to activate and set up

Unlike database services, our accounts are built from the ground up, taking into consideration your location, dealership type, lead feed type, and many other factors. For example, with inbound leads, we don’t just have a database of leads that we can give you to “try”; every lead is exclusive and is generated for a specific account. This requires setting up marketing feeds and running ads. Prospecting leads accounts require specific targeting as well. For instance, you probably don’t want to talk to people from 200 miles away who will never be willing to drive to your dealership. You also most likely don’t want to talk to people selling old junk cars that you have no need for. All of this requires a lot of human effort to set up.