INTERNET CAR SALES GUIDE FOR AUTOMOTIVE DEALERS

INTERNET CAR SALES TIPS AND TRICKS FOR BETTER AUTOMOTIVE LEAD GENERATION

There is more to internet car sales lead generation than just waiting for people to respond to your advertisements. If you let the economy or other outside factors control how many sales you make, you will never become a top-performing store. Most dealers are blind to different ways that they can generate the demand and increase their internet sales outside of spending more money on ads. Don’t be that dealership that is dreading the end of the month because the sales are down, be a dealership that is dominating the local internet car sales market and winning new business. Sign up for an account by using the link at the top.

INCREASE YOUR INTERNET CAR SALES WITH LEADLOCATE MARKETING TOOLS

So now you have hundreds of local internet car sales leads in your LeadLocate account; what do you do next? All LeadLocate leads will be segmented into micro targets like trade intent, conquest, and loyalty. All you have to do is select the feed that you want to work out of and start contacting opportunities in that feed. The first automated message will qualify a potential buyer and verify that they are interested in buying a different vehicle. After the lead confirms that they are interested in talking with you, it will be your job to move them from the interested prospect mindset to a committed test drive appointment.

The best part about LeadLocate is that we incorporate all the marketing and technology tools you will need to generate and manage your sales pipeline from A to Z. This includes a fully-featured CRM system and push to phone mobile notifications. Every time an internet sales opportunity replies back to your text message, email, or voicemail, you will be immediately notified via SMS dispatch to your cellphone and CRM inbox highlight. This way you can go about your day and be sure that you never miss a sales opportunity.

So if you are ready to increase your internet car sales, give us a call to try LeadLocate contract-free. We promise that you will be impressed with the sales results and you will never go back to waiting around for ups. LeadLocate was built by automotive sales veterans who know how to leverage internet car sales technology to drive sales to your dealership. Give us a try today!

Every car dealership has some version of an internet car sales department. Whether it is a stand-alone internet sales team with BDC or you round-robin your internet leads among flor sales staff, whichever way you decide to approach internet sales, your goal remains the same; increase your lead to sale closing ratio. Even though the internet has been around for decades, most dealers never learned how to properly channel all the lead generation resources to make the internet the central focus of all sales related interactions. Our goal is to help automotive dealerships tap into overlooked internet lead generation strategies and dramatically increase their internet car sales every month.

INTERNET CAR SALES GUIDE FOR AUTOMOTIVE DEALERS

When we say “tap into overlooked internet lead generation strategies,” we mean precisely that. LeadLocate is not ANOTHER internet car sales advertising website that aggregates inventory from multiple dealer websites and resells high funnel leads back to you. We don’t advertise your inventory whatsoever. We look for local clients who are interested in upgrading their current vehicle for something newer or different. For example, someone is looking to sell their 2012 Honda Civic to buy an SUV because their family is growing. To find these leads, we use predictive analytics models and scour your local web to find live leads ready to be contacted by your internet car sales team. This niche of in-market shoppers is overlooked by many dealers as they simply don’t have the right tools to manage or properly qualify these types of internet prospects. With LeadLocate, you will have everything you need to dominate this unique car buyer market segment.

Finding the lead is only half of the challenge. The second half is properly qualifying the seller and confirming that they are interested in doing business with your dealership. Once we find an opportunity in your sales zone, you will be equipped with all the marketing tools necessary to qualify the lead pain-free. No more cold calling or dealing with upset leads on the phone! Our system will send a text message, an email, and a voicemail to selected prospects verifying that they are interested in doing business with a dealership. After the initial message is sent out, all you do is wait for the lead to respond back to you. If the internet car sales lead you contacted is qualified, they will respond back to you, and you can start the sales conversation just like with any person who would show up on your lot telling you that they want to trade in their car for something else.

To be successful with our system you or your dealership needs to meet the basic qualifying perimeters: 1) You need to be able to take in trade-ins. All of our leads will be local prospects looking to sell, trade, or upgrade their vehicle to something new or different. Your job as an internet car sales consultant will be to invite them to your store for a trade-in appraisal and to look at your inventory for a replacement. You will come across leads that will want to sell their car privately and then buy something else from you, but that is an exception, not the rule. Most people will want you to take their vehicle as some sort of trade. 2) You need to have a decent selection of inventory available to test drive. These internet car sales leads are not your typical car shoppers. They will not be looking for a specific VIN on your lot, but rather a specific type of vehicle. For example, “I am looking to get rid of my 2012 Ram for something more fuel-efficient as my commute to work has recently changed.” Your job will be to engage the client and figure out what “fuel-efficient” vehicle from your lot would fit their needs.

If your dealership runs a buyback program or has a buying center where customers can come in and just sell their vehicle, then the qualifying process will be extremely easy for you. Because you can just buy their vehicle from them, you don’t need to spend much time figuring out what vehicle they are looking to get in place of the one they are selling. You just set an appointment and leave the new vehicle qualifying part for the time when you are face-to-face.

THE ONLY INTERNET CAR SALES MARKETING SYSTEM YOU WILL EVER NEED

Internet car sales haven’t replaced car salesmen, they have empowered car salesmen to sell more. If this isn’t your experience, then here are some tips to sell more cars with internet car sales. Why are the internet and personal branding so important in car sales? No one drives around to car dealerships looking for cars anymore - because with internet car sales they don’t have to. They also don’t have the time. So the internet is the first place buyers go to look for cars - and your internet presence is their first impression of you. Unlike walking into a car dealership, they can dismiss you with a swipe if they don’t like your personal brand.

Anyone who has been part of the car sales business understands the importance of automotive lead generation. The leads you generate, along with the sales techniques you use, will determine the number of deals you are able to close.

Automotive lead generation involves collecting contact information for individuals who have displayed an interest in purchasing a vehicle. You are responsible as a salesperson for automotive lead generation. And in a competitive market, it is important to be creative in your approach to internet car sales.

Generating Leads - Automotive lead generation involves talking to as many people as possible. The problem is you have to find these people first. Of course, the internet is a great place to locate potential customers.

A Company Website - If your company or brand does not have a website, you should have one designed as soon as possible. A website will provide a way for the customer to either leave their contact information or chat with you live. This will greatly increase your company's internet car sales.

An important thing to remember regarding internet car sales is your website must be optimized for mobile use. Most website users will access your site using their mobile devices, most likely when they have free time at work. Individuals in need of cars to get to and from work are perfect targets for automotive lead generation.

What is your personal brand? As a car salesman, your personal brand on the internet starts with your professional photo. If you want to make internet car sales, your photo has to be a person who looks like the friendliest, most knowledgeable, professional, and trustworthy salesperson on the planet.

The right photo will either get someone to look at the rest of your website or dismiss you immediately. So get a really nice suit and start taking selfies - until everyone at the dealership agrees on the one that will make you an internet car sales superstar. The rest will start falling into place.

How to Be a Good Internet Car Salesperson - Now you need to become a computer whiz. Make sure you understand the DMS and CRM software your dealership uses and start using them. Your automotive lead generation success will depend on how well you use all available tools. Then make sure that everywhere your dealership is listed has your updated contact info including Yelp, Google, and websites like DealerRater.

Then, after you completely familiarize yourself with your inventory, it’s time to start posting your picture (and videos) and your professional knowledge on social media. This is how to create your personal brand as your dealership’s internet car salesmen superstar. More internet car sales tips you can start using right now:

1. Never bad mouth another dealer online. The damage can be irreversible. 2. Always tell the truth. This is part of your personal brand. 3. Look at other dealer’s websites and social media and ask some questions. What are they doing right? What are people responding to? What social media platforms and review sites are they thriving on? 4. Take any old internet leads and follow up. Someone who didn’t want to buy a car last month may be ready now. This is exactly what an internet car sales superstar will do to make every sale.

Social Media - Social media hotspots like Facebook and Pinterest are also great spots for the type of automotive lead generation that will lead directly to internet car sales. You should invite as many people as possible to follow you on the social media sites you maintain. You will then be able to improve your automotive lead generation to send followers and friends deals and updates on a daily basis.