TAKE CONTROL OF YOUR SALES - GENERATE YOUR OWN SALES LEADS WITHOUT RELYING ON ANYONE ELSE
Let’s face it, no one really likes getting a call from a stranger who’s trying to sell them something they may not even need. Think about it. Would you rather get an unsolicited call from a company trying to get you to purchase computer software, or would you rather get a call from someone you’ve already made contact with to purchase software you’ve indicated you’re interested in?
That’s why lead generation, or the process of engaging and turning prospects or even strangers into a solid lead. In other words, by using a lead generation tool, you can generate viable leads, which are people who’ve indicated prior interest in your product or service. Lead generation typically warms customers, putting them on the path for a successful sales process.
There are a few different components to successfully generating leads. Here are the basics of the process.
1. A visitor finds your business.
2. The visitor sees your site’s call to action (CTA), which is a message or button that gets them to take some sort of action. For the purpose of lead generation, the CTA should be designed to get the visitor to navigate to your landing page.
3. Once on the landing page, a visitor should be enticed to do whatever you have set up. For generating leads, an embedded form that collects information and an offer is typically hosted on your landing page.
4. As long as your offer presents enough value to a visitor, the visitor will provide their information, which then turns into a lead.
While there are many different ways to go about generating leads, the most successful companies turn to lead generation tools and software to accomplish their goals. By using lead generation tools and software, you’ll be able to automate the process and see your statistics quickly so you can analyze how well your efforts are paying off.
That’s where we come in. Contact us today to learn more about our lead generation tools and software options that can help you grow your book of business fast.
Start with LeadLocate System