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Auto Digital Marketing

Start marketing yourself to a HOT market segment of used car sellers

LeadLocate will help you generate more leads, sell more cars, buy local preowned inventory, increase market share, and drive traffic to your store. We target a long-ignored market segment that is ready to do business right now!

Nowadays everyone is trying to be the top digital dealer for their region. Unfortunately, rather than thinking of innovative ways to attract consumers to their store, most dealerships play the “beat the price” game. Here are a few reasons why every store in the country is struggling right now:

Dealers are constantly looking for “cheat codes” to increase sales

Rather than focus on optimizing processes and investing in their own digital dealer lead generation systems, they spend most of the automotive marketing budget on 3rd party leads. Helping 3rd party sites gain market share at their own expense.

Lack of value for hiring real in-house automotive marketing professionals

Many dealerships choose to outsource digital dealer marketing efforts to other companies. Outsourcing is a great option, but you do need to have a loyal in-house marketing staff that can verify that the 3rd party company is delivering on their promises.

Most CRM systems are outdated and put all the emphasis on email

Ever wondered why salespeople hate using CRM systems? Salespeople consider CRMs as “busy work” that takes up precise time from sales. Because most follow-up processes are set up as emails or physical phone calls they seem burdensome for “sell today” environment.

Most vendors exploit dealer’s lack of tech education

Automotive sales, marketing, and ops markets are controlled by one major player that buys off any competitor that stands in their way. With having the market cornered, they can set the bar as low as they want. Isn’t it time you start thinking for yourself?

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#4: Shorter, More Robust Sales Cycles
An outsourced BDC can help you build out your sales cycle and create a shorter time-to-ramp and kick-off lead generation and development. In essence, an outsourced BDC acts as a catalyst between your internal sales and marketing teams. This can help you reduce your follow-up time on initial leads, which in turn, drives sales.

#5: Trusted Expertise
By outsourcing your BDC, you’ll gain a valuable partner with expertise that can help take the burden off of your marketing and internal sales teams. They’ll be able to give you guidance on where to focus your marketing and sales efforts.

We’re Here to Help
LeadLocate Multi-Channel BDC is an outsource BDC solution for auto dealers in the US and Canada. We serves dealerships in all areas of sales and service business development, Internet lead management, live sales calls, inbound service calls, and numerous outbound owner retention campaigns and conquest campaigns. We can provide your business with the expertise, guidance and support you need. Contact us today to learn more about our company and our services.

We now offer managed service! Is outsourcing BDC service right for you?

When your customers are online looking at your site, they’re likely ready to buy something. To make the transaction, they need your help. How you’ve set up your site to connect with your customers can make or break your business. The best way to make sure you’re there for customers is to outsource your BDC for lead generation. Not sure? Here are five reasons that will convince you otherwise.

#1: Someone Is There Whenever Customers Need It
Imagine how many more leads you’d generate if customers had their questions answered immediately. Or, how many more appointments would be set up if someone was there to coax a customer to set up an appointment. That’s what you would get by outsourcing your BDC. An agent will be there via chat, live video chat or phone to answer whatever questions they may have or provide any help they may need, which can help you generate leads and drive sales.

#2: Less Leads Slip Through the Cracks
A good lead generation system is worth nothing if your leads slip through the cracks. Outsourcing your BDC will help ensure that this doesn’t happen. Partnering with a BDC will keep your leads warm for your sales team, who can swoop in, work their magic and close sales.

#3: Increased Marketing Knowledge
Through outsourcing your BDC, you’ll gain valuable insight into how effective your marketing tactics are. Your BDC should be able to provide your marketing team with a breakdown of your lead quality organized by marketing effort. Being partnered with a company that can give you such valuable feedback can help you grow your marketing efforts dramatically. Moreover, they can help you allocate your lead generation budget dollars to where they are most effective.

Are we a good fit?

Setting clear expectations is our number one priority. LeadLocate is not a “magic pill” that makes you a sales superhero overnight! We like to work with experienced salespeople who understand the value of prospecting and generating your own leads. If you are looking for an “easy” way to sell a few more cars here and there, this is not a solution for you. “Easy” does not exist in today’s automotive sales environment, you will need to communicate and sell customers.

Prospecting Tools

You need to be willing to prospect if you want to be successful with LeadLocate. Our sales leads are in-market customers looking to sell, trade, upgrade, trade-in their current vehicle. We do not advertise your inventory.

Having a Thick Skin

Not every prospect will be interested in buying a car from you. So if you easily get discouraged after you hear the first “No” this might not be a good solution for you. Some clients will need a little push and some handholding.

Realistic Expectations

If you been in the car business for some time, you know that building a pipeline can take a little bit of time. As long as you don't expect LeadLocate to sell 20 cars for you the first day you will be fine. Green peas beware!

What makes us so powerful and effective?

We designed LeadLocate with a modern sales process in mind. This is why we incorporate digital dealer tools like text messaging, ringless voicemail, email, and automation automotive marketing tools. Every week we continue to improve our platform to make sure it satisfies all the modern sales needs.

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Automotive Digital marketing plan to help you sell more cars

From chatbots to even more Google algorithm updates, a lot is going on in the automotive digital marketing industry and its future ability to meet the always-evolving threshold for superior customer service. Let’s explore how you can stay on top of your game in such a fluid environment.

Updates, Updates, & More Updates - The automotive industry was rocked by Google’s March update changing result rankings for websites. Automotive dealers reported up to 20% losses in organic traffic results in a single day. If you haven’t checked your website’s analytics lately, you could very well be one of the losers and not even know it. To see, simply compare organic traffic before and after March 12th of this year. Whether you see the beginnings of small declines or see huge changes have impacted your website’s organic traffic, it’s important to act now by:

• Performing frequent technical updates to your website.
• Following Google’s guidelines for best practices
• Keeping content production focused on quality, not quantity.
• Only backlinking to trusted sources.
• Checking keywords for rankings; poor performance numbers may be best corrected by outsourcing to an SEO professional.

Speaking of SEO - Video is the here and now. When it comes to digital media, SEO, and engagement, the stats speak for themselves. Consider that 56 percent of millennials and 45 of all adults find video the most engaging type of content. Now, consider that 66 percent of millennials and 53 percent of all adults have some type of brand engagement after watching said videos. That’s huge, right? Add to it that video is shared over 1000 percent more than the combination of text/link.

The translation for automotive digital marketing is that video reaches more car shoppers both directly and indirectly, and those viewers will engage with you better. Tip: Don’t forget to add keywords to the title, URL, script, and description. CC and AI advances have made the whole of video content highly searchable.

That said, just any old video content won’t do; videos still need to have relevance and value as the key ingredients. Some ideas for automotive digital marketing videos would be how-to guides and product walkabouts, customer testimonials, behind the scene views, influencer content, and live and special event footage.

Be In On The Voice Search Movement - Again, the stats speak for themselves. People are using voice-controlled apparatuses to search for the things they look at and buy online, including their automotive needs. Stats show smart speakers will increase in sales by double this year, and at least half of all searches will be done via voice by 2020. Some 65 percent of users report they’d not do without their VC assistant. So, what you did in 2017 when only 20% were using voice search, simply won’t work in the new voice environment. It requires a new conversational keyword strategy that accommodates how people talk, not just type. Answer a Google question well, and you’re much more likely to become a featured snippet.

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Talking Chatbots - Stats rule the day yet again. While less than 35 percent of customers prefer chatbots to traditional customer service avenues, research shows they’re using them like they doth protest too much. The average person is having more convos with chatbots than their significant others, and these chatbots are set to handle 85 percent of customer service interactions by next year. Thanks to AI, chatbots are able to provide much quicker, concise, and accurate customer info and Q&A data.

There’s also a benefit to the business in that chatbots can offer invaluable lead qualifiers, handle routine shopping assistance, recruit, and provide browsing guidance. This frees up your human workforce to focus on priority tasks.

Is Your Marketing Personalized? If you want cross-sales, brand loyalty, and top-notch customer experiences, then your marketing better be personalized. Personalized marketing is somewhat to very appealing to a whopping 90 percent of consumers, meaning you’re likely losing a lot of conversions to competitor dealerships if your marketing isn’t offering the most ‘you-centered’ experience possible. And, that goes for repeat customers, too, since over 40 percent are more likely to become repeat customers following an initial personalized shopping experience.

By personalized, we aren’t talking auto-fill features and welcome pop-ups. Think more along the lines of personalized product recommendations and messaging, targeted and triggered emails, social media advertising, and tailoring the car-buying experience to the consumer. Tip: Always consider marketing segments within product and service email marketing campaigns to ensure the offering is aligned with the customer’s actual interests, and don’t forget to optimize communications for mobile devices.

Keep Up As More Emerges In Automotive Digital Marketing - Today, it’s chatbots and voice search, but tomorrow is a brand new day for new technologies to trend in dealership marketing. Augmented reality and geofencing, for example, are constantly churning on the horizon to make old ways obsolete. This is why it’s crucial for dealerships to partner with digital marketing experts keeping tabs on emerging trends and techniques that work today, not just yesterday.

Image

ALL-IN-ONE AUTOMOTIVE DIGITAL MARKETING AND RETAIL LEAD GEN PLATFORM

Automotive digital retailing is an evolving trend vital to your car dealership sales success. It helps consumers shop for vehicles on their terms online, and digital media is an essential tool for car dealers to use in addition to customer relationship management systems and dealership management systems. There is much competition in car sales; however, if you have the right strategic marketing plan and necessary tools, you can distinguish yourself from the competition by using automotive digital retailing. While there are quite a few ways to embrace the best practices for automotive digital retailing, the following are a couple of ways to get started.

Customize your automotive digital retailing plan - There are many ways to customize your automotive digital marketing plan. If you have been growing your email list with subscribers, you can send out a monthly newsletter to keep potential buyers updated on new vehicles and sales. It’s also a good idea to segment customer data with regards to their vehicle preferences and service offerings so that you can improve your chances of making a sale, scheduling a service appointment, or helping facilitate a vehicle trade-in.

Image

Paid advertising is another option where you can create ads showcasing your best selling vehicles. Try retargeting for buyers who have clicked on the advertisements so that you can gain more potential leads. It’s useful to personalize your marketing strategy as much as possible.

Social media marketing - Social media marketing is a great way to engage with potential customers. Sign your dealership up for YouTube, Facebook, Instagram, and Twitter and post content regularly. Have a social media marketing team on staff to create relevant content and set up a weekly posting schedule. Share compelling media like images and video. Marketing with social media builds your audience of followers and creates more brand recognition.

Writing good calls to action - A right call to action works to encourage your readers to take action. It’s the part of your ad that gets your users to gain an incentive to come in for a test drive or enter a drawing for a special promotion. Calls to action or a CTA should be direct and to the point. If they subscribe to your mailing list from your website, they can get $25 off their next service appointment.

A compelling CTA will evoke specific emotions in your visitor. They should feel enthusiastic about your offer to sign up. A couple of great automotive digital marketing tactics would be to add an exclamation mark at the end of the call to action and appeal to their fear of mission out on an offer.

Become an authority in automotive digital retailing - When you become an authority in automotive digital marketing, your car dealership will be experiencing a lot of sales and growth. Customers will come to your business and trust your brand because of your advertising expertise.

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AUTOMOTIVE DIGITAL MARKETING PLATFORM

Price: $399-$1999

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Other companies are probably costing you thousands using outdated automotive digital marketing tactics

LeadLocate was founded on the idea of having everything you need to generate leads in one place. You can use us to send out marketing campings, text message blasts, and tons of other digital marketing content.

Los Angeles Offices

Los Angeles Offices

445 S Figueroa St,
Los Angeles, CA 90071
Palm Desert Offices

Palm Desert Offices

44100 Monterey Ave,
Palm Desert, CA 92260
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START DOING MORE BUSINESS TODAY! CLICK ON "SIGN UP" NOW

Our customer service phone lines are open 24/7. Feel free to call us in the middle of the night we promise to answer the phone.

Call or Text: 844-376-2274
SMS Notifications: 510-683-5748
Fax: 866-429-5707
Email: mail[at]leadlocate.com

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START MARKETING YOURSELF TO A HOT MARKET SEGMENT OF USED CAR SELLERS

WHAT MAKES US SO POWERFUL AND EFFECTIVE?

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LeadLocate will help you generate more leads, sell more cars, buy local preowned inventory, increase market share, and drive traffic to your store. We target a long-ignored market segment that is ready to do business right now!

Nowadays everyone is trying to be the top digital dealer for their region. Unfortunately, rather than thinking of innovative ways to attract consumers to their store, most dealerships play the “beat the price” game. Here are a few reasons why every store in the country is struggling right now:

DEALERS ARE CONSTANTLY LOOKING FOR “CHEAT CODES” TO INCREASE SALES
Rather than focus on optimizing processes and investing in their own digital dealer lead generation systems, they spend most of the automotive marketing budget on 3rd party leads. Helping 3rd party sites gain market share at their own expense.

LACK OF VALUE FOR HIRING REAL IN-HOUSE AUTOMOTIVE MARKETING PROFESSIONALS
Many dealerships choose to outsource digital dealer marketing efforts to other companies. Outsourcing is a great option, but you do need to have a loyal in-house marketing staff that can verify that the 3rd party company is delivering on their promises.

MOST CRM SYSTEMS ARE OUTDATED AND PUT ALL THE EMPHASIS ON EMAIL
Ever wondered why salespeople hate using CRM systems? Salespeople consider CRMs as “busy work” that takes up precise time from sales. Because most follow-up processes are set up as emails or physical phone calls they seem burdensome for “sell today” environment.

MOST VENDORS EXPLOIT DEALER’S LACK OF EDUCATION TO SELL UNNECESSARY PRODUCTS
Automotive sales, marketing, and ops markets are controlled by one major player that buys off any competitor that stands in their way. With having the market cornered, they can set the bar as low as they want. Isn’t it time you start thinking for yourself?

WE NOW OFFER MANAGED SERVICE! IS OUTSOURCING BDC SERVICE RIGHT FOR YOU?

Image

When your customers are online looking at your site, they’re likely ready to buy something. To make the transaction, they need your help. How you’ve set up your site to connect with your customers can make or break your business. The best way to make sure you’re there for customers is to outsource your BDC for lead generation. Not sure? Here are five reasons that will convince you otherwise.

#1: Someone Is There Whenever Customers Need It
Imagine how many more leads you’d generate if customers had their questions answered immediately. Or, how many more appointments would be set up if someone was there to coax a customer to set up an appointment. That’s what you would get by outsourcing your BDC. An agent will be there via chat, live video chat or phone to answer whatever questions they may have or provide any help they may need, which can help you generate leads and drive sales.

#2: Less Leads Slip Through the Cracks
A good lead generation system is worth nothing if your leads slip through the cracks. Outsourcing your BDC will help ensure that this doesn’t happen. Partnering with a BDC will keep your leads warm for your sales team, who can swoop in, work their magic and close sales.

#3: Increased Marketing Knowledge
Through outsourcing your BDC, you’ll gain valuable insight into how effective your marketing tactics are. Your BDC should be able to provide your marketing team with a breakdown of your lead quality organized by marketing efforts. Being partnered with a company that can give you such valuable feedback can help you grow your marketing efforts dramatically. Moreover, they can help you allocate your lead generation budget dollars to where they are most effective.

#4: Shorter, More Robust Sales Cycles
An outsourced BDC can help you build out your sales cycle and create a shorter time-to-ramp and kick-off lead generation and development. In essence, an outsourced BDC acts as a catalyst between your internal sales and marketing teams. This can help you reduce your follow-up time on initial leads, which in turn, drives sales.

#5: Trusted Expertise
By outsourcing your BDC, you’ll gain a valuable partner with expertise that can help take the burden off of your marketing and internal sales teams. They’ll be able to give you guidance on where to focus your marketing and sales efforts.

AUTOMOTIVE DIGITAL MARKETING PLAN TO HELP YOU SELL MORE CARS

Image

From chatbots to even more Google algorithm updates, a lot is going on in the automotive digital marketing industry and its future ability to meet the always-evolving threshold for superior customer service. Let’s explore how you can stay on top of your game in such a fluid environment.

Updates, Updates, & More Updates - The automotive industry was rocked by Google’s March update changing result rankings for websites. Automotive dealers reported up to 20% losses in organic traffic results in a single day. If you haven’t checked your website’s analytics lately, you could very well be one of the losers and not even know it. To see, simply compare organic traffic before and after March 12th of this year. Whether you see the beginnings of small declines or see huge changes have impacted your website’s organic traffic, it’s important to act now by:

• Performing frequent technical updates to your website.
• Following Google’s guidelines for best practices
• Keeping content production focused on quality, not quantity.
• Only backlinking to trusted sources.
• Checking keywords for rankings; poor performance numbers may be best corrected by outsourcing to an SEO professional.

Speaking of SEO - Video is the here and now. When it comes to digital media, SEO, and engagement, the stats speak for themselves. Consider that 56 percent of millennials and 45 of all adults find video the most engaging type of content. Now, consider that 66 percent of millennials and 53 percent of all adults have some type of brand engagement after watching said videos. That’s huge, right? Add to it that video is shared over 1000 percent more than the combination of text/link.

The translation for automotive digital marketing is that video reaches more car shoppers both directly and indirectly, and those viewers will engage with you better. Tip: Don’t forget to add keywords to the title, URL, script, and description. CC and AI advances have made the whole of video content highly searchable.

That said, just any old video content won’t do; videos still need to have relevance and value as the key ingredients. Some ideas for automotive digital marketing videos would be how-to guides and product walkabouts, customer testimonials, behind the scene views, influencer content, and live and special event footage.

Be In On The Voice Search Movement - Again, the stats speak for themselves. People are using voice-controlled apparatuses to search for the things they look at and buy online, including their automotive needs. Stats show smart speakers will increase in sales by double this year, and at least half of all searches will be done via voice by 2020. Some 65 percent of users report they’d not do without their VC assistant. So, what you did in 2017 when only 20% were using voice search, simply won’t work in the new voice environment. It requires a new conversational keyword strategy that accommodates how people talk, not just type. Answer a Google question well, and you’re much more likely to become a featured snippet.

Talking Chatbots - Stats rule the day yet again. While less than 35 percent of customers prefer chatbots to traditional customer service avenues, research shows they’re using them like they doth protest too much. The average person is having more convos with chatbots than their significant others, and these chatbots are set to handle 85 percent of customer service interactions by next year. Thanks to AI, chatbots are able to provide much quicker, concise, and accurate customer info and Q&A data.

There’s also a benefit to the business in that chatbots can offer invaluable lead qualifiers, handle routine shopping assistance, recruit, and provide browsing guidance. This frees up your human workforce to focus on priority tasks.

Is Your Marketing Personalized? If you want cross-sales, brand loyalty, and top-notch customer experiences, then your marketing better be personalized. Personalized marketing is somewhat to very appealing to a whopping 90 percent of consumers, meaning you’re likely losing a lot of conversions to competitor dealerships if your marketing isn’t offering the most ‘you-centered’ experience possible. And, that goes for repeat customers, too, since over 40 percent are more likely to become repeat customers following an initial personalized shopping experience.

By personalized, we aren’t talking auto-fill features and welcome pop-ups. Think more along the lines of personalized product recommendations and messaging, targeted and triggered emails, social media advertising, and tailoring the car-buying experience to the consumer. Tip: Always consider marketing segments within product and service email marketing campaigns to ensure the offering is aligned with the customer’s actual interests, and don’t forget to optimize communications for mobile devices.

Keep Up As More Emerges In Automotive Digital Marketing - Today, it’s chatbots and voice search, but tomorrow is a brand new day for new technologies to trend in dealership marketing. Augmented reality and geofencing, for example, are constantly churning on the horizon to make old ways obsolete. This is why it’s crucial for dealerships to partner with digital marketing experts keeping tabs on emerging trends and techniques that work today, not just yesterday.

ALL-IN-ONE AUTOMOTIVE DIGITAL MARKETING AND RETAIL LEAD GEN PLATFORM

Image

Automotive digital retailing is an evolving trend vital to your car dealership sales success. It helps consumers shop for vehicles on their terms online, and digital media is an essential tool for car dealers to use in addition to customer relationship management systems and dealership management systems. There is much competition in car sales; however, if you have the right strategic marketing plan and necessary tools, you can distinguish yourself from the competition by using automotive digital retailing. While there are quite a few ways to embrace the best practices for automotive digital retailing, the following are a couple of ways to get started.

Customize your automotive digital retailing plan - There are many ways to customize your automotive digital marketing plan. If you have been growing your email list with subscribers, you can send out a monthly newsletter to keep potential buyers updated on new vehicles and sales. It’s also a good idea to segment customer data with regards to their vehicle preferences and service offerings so that you can improve your chances of making a sale, scheduling a service appointment, or helping facilitate a vehicle trade-in.

Paid advertising is another option where you can create ads showcasing your best selling vehicles. Try retargeting for buyers who have clicked on the advertisements so that you can gain more potential leads. It’s useful to personalize your marketing strategy as much as possible.

Social media marketing - Social media marketing is a great way to engage with potential customers. Sign your dealership up for YouTube, Facebook, Instagram, and Twitter and post content regularly. Have a social media marketing team on staff to create relevant content and set up a weekly posting schedule. Share compelling media like images and video. Marketing with social media builds your audience of followers and creates more brand recognition.

Writing good calls to action - A right call to action works to encourage your readers to take action. It’s the part of your ad that gets your users to gain an incentive to come in for a test drive or enter a drawing for a special promotion. Calls to action or a CTA should be direct and to the point. If they subscribe to your mailing list from your website, they can get $25 off their next service appointment.

A compelling CTA will evoke specific emotions in your visitor. They should feel enthusiastic about your offer to sign up. A couple of great automotive digital marketing tactics would be to add an exclamation mark at the end of the call to action and appeal to their fear of mission out on an offer.

Become an authority in automotive digital retailing - When you become an authority in automotive digital marketing, your car dealership will be experiencing a lot of sales and growth. Customers will come to your business and trust your brand because of your advertising expertise.

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LeadLocate® All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
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