THE ONLY DIGITAL MARKETING PLATFORM THAT LETS YOU TALK TO BUYER AND SELLER LEADS

You get your own digital marketing department working for you 24/7

LeadLocate will help you generate more leads, sell more cars, buy local preowned inventory, increase market share, and drive traffic to your store. We target long-ignored FSBO and active shopper market segments that are ready to do business right now!

Automotive digital marketing is fairly complicated if you try to do it on your own. Dealerships and OEMs spend tens of thousands of dollars each month in every local market on digital marketing to see very minimal results. We have developed a unique approach that allows us to generate car sales leads without the need to invest thousands of dollars upfront. And best of all, we can target both buyers and sellers, so you always have fresh leads to talk to every day.

DEALERS ARE CONSTANTLY LOOKING FOR “CHEAT CODES” TO INCREASE SALES
Rather than focus on optimizing processes and investing in their own digital dealer lead generation systems, they spend most of the automotive marketing budget on 3rd party leads. Helping 3rd party sites gain market share at their own expense.

LACK OF VALUE FOR HIRING REAL IN-HOUSE AUTOMOTIVE MARKETING PROFESSIONALS
Many dealerships choose to outsource digital dealer marketing efforts to other companies. Outsourcing is a great option, but you do need to have a loyal in-house marketing staff that can verify that the 3rd party company is delivering on their promises.

MOST CRM SYSTEMS ARE OUTDATED AND PUT ALL THE EMPHASIS ON EMAIL
Ever wondered why salespeople hate using CRM systems? Salespeople consider CRMs as “busy work” that takes up precise time from sales. Because most follow-up processes are set up as emails or physical phone calls they seem burdensome for “sell today” environment.

MOST VENDORS EXPLOIT DEALER’S LACK OF EDUCATION TO SELL UNNECESSARY PRODUCTS
Automotive sales, marketing, and ops markets are controlled by one major player that buys off any competitor that stands in their way. With having the market cornered, they can set the bar as low as they want. Isn’t it time you start thinking for yourself?

AUTOMOTIVE DIGITAL MARKETING PLAN TO HELP YOU SELL MORE CARS

From chatbots to even more Google algorithm updates, a lot is going on in the automotive digital marketing industry and its future ability to meet the always-evolving threshold for superior customer service. Let’s explore how you can stay on top of your game in such a fluid environment.

Updates, Updates, & More Updates - The automotive industry was rocked by Google’s March update changing result rankings for websites. Automotive dealers reported up to 20% losses in organic traffic results in a single day. If you haven’t checked your website’s analytics lately, you could very well be one of the losers and not even know it. To see, simply compare organic traffic before and after March 12th of this year. Whether you see the beginnings of small declines or see huge changes have impacted your website’s organic traffic, it’s important to act now by:

• Performing frequent technical updates to your website.
• Following Google’s guidelines for best practices
• Keeping content production focused on quality, not quantity.
• Only backlinking to trusted sources.
• Checking keywords for rankings; poor performance numbers may be best corrected by outsourcing to an SEO professional.

Speaking of SEO - Video is the here and now. When it comes to digital media, SEO, and engagement, the stats speak for themselves. Consider that 56 percent of millennials and 45 of all adults find video the most engaging type of content. Now, consider that 66 percent of millennials and 53 percent of all adults have some type of brand engagement after watching said videos. That’s huge, right? Add to it that video is shared over 1000 percent more than the combination of text/link.

The translation for automotive digital marketing is that video reaches more car shoppers both directly and indirectly, and those viewers will engage with you better. Tip: Don’t forget to add keywords to the title, URL, script, and description. CC and AI advances have made the whole of video content highly searchable.

That said, just any old video content won’t do; videos still need to have relevance and value as the key ingredients. Some ideas for automotive digital marketing videos would be how-to guides and product walkabouts, customer testimonials, behind the scene views, influencer content, and live and special event footage.

Be In On The Voice Search Movement - Again, the stats speak for themselves. People are using voice-controlled apparatuses to search for the things they look at and buy online, including their automotive needs. Stats show smart speakers will increase in sales by double this year, and at least half of all searches will be done via voice by 2020. Some 65 percent of users report they’d not do without their VC assistant. So, what you did in 2017 when only 20% were using voice search, simply won’t work in the new voice environment. It requires a new conversational keyword strategy that accommodates how people talk, not just type. Answer a Google question well, and you’re much more likely to become a featured snippet.

Talking Chatbots - Stats rule the day yet again. While less than 35 percent of customers prefer chatbots to traditional customer service avenues, research shows they’re using them like they doth protest too much. The average person is having more convos with chatbots than their significant others, and these chatbots are set to handle 85 percent of customer service interactions by next year. Thanks to AI, chatbots are able to provide much quicker, concise, and accurate customer info and Q&A data.

There’s also a benefit to the business in that chatbots can offer invaluable lead qualifiers, handle routine shopping assistance, recruit, and provide browsing guidance. This frees up your human workforce to focus on priority tasks.

Is Your Marketing Personalized? If you want cross-sales, brand loyalty, and top-notch customer experiences, then your marketing better be personalized. Personalized marketing is somewhat to very appealing to a whopping 90 percent of consumers, meaning you’re likely losing a lot of conversions to competitor dealerships if your marketing isn’t offering the most ‘you-centered’ experience possible. And, that goes for repeat customers, too, since over 40 percent are more likely to become repeat customers following an initial personalized shopping experience.

By personalized, we aren’t talking auto-fill features and welcome pop-ups. Think more along the lines of personalized product recommendations and messaging, targeted and triggered emails, social media advertising, and tailoring the car-buying experience to the consumer. Tip: Always consider marketing segments within product and service email marketing campaigns to ensure the offering is aligned with the customer’s actual interests, and don’t forget to optimize communications for mobile devices.

Keep Up As More Emerges In Automotive Digital Marketing - Today, it’s chatbots and voice search, but tomorrow is a brand new day for new technologies to trend in dealership marketing. Augmented reality and geofencing, for example, are constantly churning on the horizon to make old ways obsolete. This is why it’s crucial for dealerships to partner with digital marketing experts keeping tabs on emerging trends and techniques that work today, not just yesterday.

ALL-IN-ONE AUTOMOTIVE DIGITAL MARKETING AND RETAIL LEAD GEN PLATFORM

Automotive digital retailing is an evolving trend vital to your car dealership sales success. It helps consumers shop for vehicles on their terms online, and digital media is an essential tool for car dealers to use in addition to customer relationship management systems and dealership management systems. There is much competition in car sales; however, if you have the right strategic marketing plan and necessary tools, you can distinguish yourself from the competition by using automotive digital retailing. While there are quite a few ways to embrace the best practices for automotive digital retailing, the following are a couple of ways to get started.

Customize your automotive digital retailing plan - There are many ways to customize your automotive digital marketing plan. If you have been growing your email list with subscribers, you can send out a monthly newsletter to keep potential buyers updated on new vehicles and sales. It’s also a good idea to segment customer data with regards to their vehicle preferences and service offerings so that you can improve your chances of making a sale, scheduling a service appointment, or helping facilitate a vehicle trade-in.

Paid advertising is another option where you can create ads showcasing your best selling vehicles. Try retargeting for buyers who have clicked on the advertisements so that you can gain more potential leads. It’s useful to personalize your marketing strategy as much as possible.

Social media marketing - Social media marketing is a great way to engage with potential customers. Sign your dealership up for YouTube, Facebook, Instagram, and Pinterest and post content regularly. Have a social media marketing team on staff to create relevant content and set up a weekly posting schedule. Share compelling media like images and video. Marketing with social media builds your audience of followers and creates more brand recognition.

Writing good calls to action - A right call to action works to encourage your readers to take action. It’s the part of your ad that gets your users to gain an incentive to come in for a test drive or enter a drawing for a special promotion. Calls to action or a CTA should be direct and to the point. If they subscribe to your mailing list from your website, they can get $25 off their next service appointment.

A compelling CTA will evoke specific emotions in your visitor. They should feel enthusiastic about your offer to sign up. A couple of great automotive digital marketing tactics would be to add an exclamation mark at the end of the call to action and appeal to their fear of mission out on an offer.

Become an authority in automotive digital retailing - When you become an authority in automotive digital marketing, your car dealership will be experiencing a lot of sales and growth. Customers will come to your business and trust your brand because of your advertising expertise.