ARE YOU DOING YOUR CAR DEALERSHIP ADVERTISING ALL WRONG?

Respond to your leads from your phone regardless of where you are. Car dealership advertising in the palm of your hand!

If you want to be successful in today’s automotive retail environment, you have to evolve your car dealership advertising strategy to align with consumers’ expectations. Because there are so many options where you can buy a car, it has become virtually impossible to build up a sense of regency through automotive advertising. Customers no longer buy linearly; you need to meet them where they are in their buying process and trigger the right emotion for them to buy from you.

Rather than advertising your inventory as all other advertising companies do, we go after the customers who have specific pain points that are, in most cases, are not addressed in traditional automotive advertising material. This includes giving the customer an opportunity to set their own budget on down payment and monthly payment with a hassle-free car buying experience.

FINDING ADVERTISING FOR YOUR CAR DEALERSHIP

All you need to know about car dealership advertising

With all the car dealership advertising strategies out there, how do you know which ones actually work? That's a question you'll want to get answered before you begin your car dealership advertising strategies. First of all, what exactly are you trying to accomplish? Are you trying to increase your sales, or are you trying to raise awareness of your brand?

In terms of the copy itself, you want to keep it simple. One car dealership advertising tactic that has worked well for many is simply putting up a car photo. Then write something like, "Chrysler, built on the same principles as a Chrysler, the most reliable on the road." Remember, you don't have to spend a fortune on print ads to get an idea across. As long as you're using words that people can interpret, it will work.

Use images when appropriate to complement your car dealership advertising. When choosing images, however, keep in mind that people aren't used to looking at pictures. So having a picture that looks fuzzy may not be the best way to communicate your message. Try to avoid using the car's body as your primary image because it may turn off viewers. Instead, use it as an accent piece to highlight a particular part of your ad.

Lastly, don't fall into the trap of using the word "free" a lot to attract new customers. People are always wondering where the deals are, and they don't like hearing that they have to pay for something. Car dealerships understand this well, and they take advantage of that fact every time they post an ad. Just make sure you say exactly what it is that you're offering without implying anything else.

Several other car dealership advertising strategies can help you sell more cars. Don't give up on your marketing goals no matter what. The key is to continue to tweak and fine-tune until you hit upon the perfect combination. Remember that even if the strategy works, it doesn't mean that it's the right one for you. You have to make sure it works for you before you put it into effect.

In addition to all of these things, keep in mind that car dealership advertising takes up a huge chunk of your budget. That's why it's so important that you work hard on getting it right the first time. Sometimes you'll need to spend more money than you initially anticipated simply because you didn't know that certain elements wouldn't work as well as they did. Be smart and learn from the mistakes that other marketers have made to avoid making those mistakes yourself.