LeadLocate is a cutting-edge automotive marketing platform that allows you to automate the lead generation processes and drive qualified sales leads to your store. Our platform targets local classified listings and converts them into retail car sales. LeadLocate includes bulk SMS sender, bulk Email sender, Softphone interface and so many exciting marketing communication tools which make it indeed the best car dealer marketing platform out there on the market.
What makes LeadLocate car dealer marketing so effective is that the entire system is self-sustainable and integrates some of the most effective marketing technologies proven to work in the automotive industry. If you look at our SMS integration, for example, you will see that you can generate a lead, guide it through the sales process, close the deal, and follow-up to upsell.
Car dealerships face competition that is constantly growing. Here are some of the best strategies to keep your automotive marketing optimally effective.
Car Dealer Marketing Software - Modern marketing does not need to be done manually by your sales staff. As a matter of fact, some of the best strategies can be automated by the right software programs. You can keep up with your customers more efficiently by sending out email/SMS blasts at scale and laser focus your attention on a micro market of your audience with targeted, personalized campaigns.
Most modern customer, millennials especially, are much more likely to make a purchase from a company that is known for community outreach and outbound marketing. Make sure that your dealership is seen with local charities and giving to worthy causes around the community. When possible, collaborate with other companies to limit the event costs while gaining the most visibility.
Holding Back on Sales - Holding a “Best-Sale-Of-The-Year” all of the time will cause people to become numb to your offers. When you throw a sale, make sure that it is really a sale that delivers value to your prospects. People have to believe that they are getting a deal before you can actually sell them on one.
Although automotive marketing strategies for selling cars that you implement at your dealership will vary based on the unique needs of your business, the above tips will definitely get you started on the right foot. Keep them in mind when you are formulating your next car dealership marketing strategies.
✅ The CRM Only Plan includes a license to use our software. No marketing or leads are included.
Use our software to manage your leads, create lead generation funnels, start a referral network, build deals, and so much more.
✅ The Individual Plan includes integration with our advertising feeds that generate leads for you.
Generate 40-60* sales leads through our omnichannel feeds with the option to add an extra 40-60* leads for $599.
✅ The Business Plan includes multi-user functionality and access to higher lead volumes.
Generate leads through our omnichannel feeds, set up a multi-user round robin, and create custom processes.
Digital marketing is changing the automotive marketing industry. Even though 95% of car sales happen in dealerships, the search is still the first stop for many buyers, and online advertising is bringing new leads into the dealership. Even so, automotive marketers are facing certain challenges, including gaining their dealer's trust. To deal with such challenges, they need to be smarter about digital marketing by incorporating the following marketing strategies to drive more sales.
Your automotive marketing strategy needs to include boosting conversions with customer reviews. Customer reviews are powerful tools for online retailers in the automotive marketing industry as they help you build trust and eliminate doubts. As an automotive marketer, you need to build trust with customer reviews as they can also help boost conversions dramatically. Google and Yelp help you to ensure that you are covering all bases. You may also create customer success stories by offering packages in your products and uploading these on your website.
Biding on competitor's brand terms will help your automotive marketing results see better ROI. The automotive market industry is competitive. Bidding on competitor's brand terms will boost your online presence and advertising performance. It will also help you gain brand awareness when consumers want to purchase a car from a dealership.
Your dealership also needs to target the right audience with killer marketing campaigns. Identifying the right audience for your automotive brand is an essential automotive marketing strategy. An automotive marketing campaign involves more than putting ads for your brands and around social media. You should define the type of automotive business you are marketing and determine your target audience to choose a suitable marketing strategy for prospective customers because they have various concerns and questions based on the car they want.
There are different car buying seasons and trends on the market, including Black Friday and the Memorial Day Weekend. There are also several unofficial holidays for buying cars when buyers can strategically purchase cars. If your audience is aware of these dates, they will buy cars from you on such days. Find out when things are steady then adjust your campaign budget.
Your dealership name is your brand; remarket your brand to keep it fresh and up-to-date. By remarketing your brand, you will be connecting with people who initially interacted with your product on the website or mobile app. The automotive marketing strategy allows you to position your ads in front of the customers as they search partner websites, increasing brand awareness and reminding prospects to purchase your car.
Use promotional giveaways to entice customers, but don't be too cheesy. 40% of consumers who receive promotional giveaways use them in their daily lives. Using this automotive marketing strategy to market your automotive brand attracts customers by creating brand appeal because customers appreciate them. As a marketer, you should convince prospects to purchase their cars from you and not your competitors.
Use a variety of call features in your automotive marketing mix. 60% of consumers in the automotive industry prefer to call car dealerships on the phone because they have a personal relationship with the brands. Call-only campaigns and mobile bid-adjustments are some of the Google Ad features you should prioritize as a marketer because it is easier to turn them into sales.
Don't overlook the importance of SEO in your automotive marketing strategy. Search Engine Results Pages include organic search results, featured snippets, and video results. If your prospective consumer types the name of a car in Google, SERP will respond to their question. Because the first listing will receive the most clicks, you should ensure that your brand appears at the top for your automotive business's success.
The automotive sector is positively impacted by digital marketing. You can exploit these strategies to increase the chances of selling your brand.
In our modern digital age, it is important to take care of digital marketing regardless of the industry you are in. This is very true when it comes to the automotive industry. Car dealerships need to focus more on digital marketing now than ever before. It is crucial for these dealerships to realize that radio and TV are on the decline and online marketing is on the rise. Car dealer marketing is moving online, and those dealerships who adopt this early on are going to have the most success in the coming years.
VIN Specific Campaigns - When you look at certain items on Amazon, you can notice that you will see ads for these products show up on Facebook and other websites. With new car dealer marketing, you can run VIN specific campaigns that will target users who have looked at certain vehicles on your site. This is an effective way of using a sales funnel to get your potential customers down to your dealership for a test drive.
Utilizing Social Media - Social media is a great car dealer marketing tool that shouldn't be ignored. Instagram is a great way to get a local following that will push your dealership to a whole new demographic. Posting exciting pictures of the most luxurious cars on your lot will be a great way to get the followers you need in order to utilize this car dealer marketing tool effectively.
Effectively Using Video Marketing - Video marketing is a great way to make sure that your potential customers can see the whole package of a vehicle that you are trying to sell. Working with a professional videographer is a great investment that is going to pay off big in the long run. You will be able to have content that will help you sell cars for the whole rest of the year.
Mobile Marketing - Marketing your vehicles to users of mobile devices is one of the most important ways to raise your revenue. This mobile marketing is a way to really get your inventory known to your local market. With the constant use of mobile devices, it is easy to see how this form of marketing can be one of the best tools to utilize.
Softphone, SMS, Email Integrated: Imagen if you could do days’ worth of work in less than 20 minutes… Our system allows you to import contacts from your CRM and instantly reach out to thousands of leads at once.
All-in-one and Easy to Use: No need to buy any additional services or pay sales fees. Our system integrates every tool imaginable into one easy to use application that you can start using immediately.
Marketing any kind of business these days is a big deal. It doesn't matter if you work for an automotive dealership, a dining establishment or anything else. You need to go above and beyond to market it thoroughly and properly. Car dealer marketing is essential for all sorts of reasons. There are all sorts of things car dealership representatives can do to spread the word about their businesses. They can send their valued customers pleasant messages via social media platforms such as Pinterest. Customers tend to be pretty content after they complete car purchases. Car dealership employees can make them feel even more pleased with their choices by sending them affable Tweets once all is said and done.
There are all sorts of program ideas that can do wonders for automotive marketing purposes. Car dealership employees can set up "house calls" incentives that can accommodate all of their customers. People who own and drive vehicles lead busy and chaotic lifestyles. That's the reason that they may greatly appreciate the concept of professional vehicle service that actually comes to them. It can be a major stress factor for people to squeeze in the time to head all the way to car dealerships and to vehicle service centers.
Virtual showroom tours can do so much for car dealership representatives who want to properly market their establishments. If you want the people who are in your target audience to be able to witness all of the marvels of your dealership, then putting together a virtual tour can do you a lot of good. Be sure to showcase your dealership in the most flattering and realistic manner possible. You want your potential customers to be able to see exactly what you have in store for them.
Reviews can go an incredibly long way in the car dealer marketing realm. People tend to comb through reviews meticulously prior to selecting car dealerships for their upcoming purchases. If you want your reviews to be particularly compelling, you should request that your customers pen them by hand. Handwritten commentary can do a lot to make people find your establishment more credible. People tend to put a lot more stock into reviews that come across as being "authentic." They tend to put a lot more stock into reviews that seem like they called for bigger time commitments.
There are all sorts of automotive marketing practices that are out there for dealership employees who are determined. If you want to take your auto dealership to the next level, you should make a point to stay on top of all of the latest and most contemporary marketing strategies that are out there for you. Never neglect the value of in-depth automotive marketing.
If you're an automotive company that wants to stay successful, it's important to have a steady stream of targeted leads walking through your door. Like most businesses, you'll need to use a marketing agency that understands your industry and objectives. When choosing an automotive marketing company, be sure to assess different types of agencies and determine if they can create a marketing package that fits your unique path and goals.
What Are Your Marketing Goals? Before hiring an automotive marketing agency, create a complete list of your marketing requirements. Are you going to need a new website, search engine optimization, social media presence or content created on a continuous basis? Think long-term when you are determining your marketing goals. The agency that you hire is similar to adding additional members to your team. Your relationship should consist of clear communication and transparency so that your business and the agency are in alignment.
There are different types of agencies that can assist you. It's important for your dealership to decide which type of automotive marketing agency is best for your requirements. Some agencies only specialize in a specific service like search engine optimization. Other agencies are more creative or have experience in just one niche. It's important to look at your marketing goals and align them with an agency. If you only need help with web design and local search, be sure to analyze various companies and match your needs with those services.
Do They Have Auto Industry Experience? Another factor to consider is the amount of auto industry experience that an agency has. It doesn't matter if you are a small or large dealership, you require a certain number of leads to produce a profit. In most cases, you'll probably want to utilize an automotive marketing agency that has experience and expertise to provide results that are desirable.
Create Your Own Unique Marketing Package - Your business will require a unique marketing package, which is based on your marketing goals. You may want to improve your brand, expand into social media marketing or totally revamp your website. Find an automotive marketing digital agency that has the ability to implement your unique requirements. This should help continue to provide your automotive company with success over the long run.
If you are a hardworking sales professional or a sales manager, we want to work with you! Our sales lead generation technology will help you work smarter, generate more leads, and streamline your day-to-day sales operations at your organization.
Please give us a call and ask to speak to any available account managers. If you would like us to give you a callback, please submit a request on our "Contact Us" page.
LeadLocate is a cutting-edge automotive marketing platform that allows you to automate the lead generation processes and drive qualified sales leads to your store. Our platform targets local classified listings and converts them into retail car sales. LeadLocate includes bulk SMS sender, bulk Email sender, Softphone interface and so many exciting marketing communication tools which make it indeed the best car dealer marketing platform out there on the market.
What makes LeadLocate car dealer marketing so effective is that the entire system is self-sustainable and integrates some of the most effective marketing technologies proven to work in the automotive industry. If you look at our SMS integration, for example, you will see that you can generate a lead, guide it through the sales process, close the deal, and follow-up to upsell.
Car dealerships face competition that is constantly growing. Here are some of the best strategies to keep your automotive marketing optimally effective.
Car Dealer Marketing Software - Modern marketing does not need to be done manually by your sales staff. As a matter of fact, some of the best strategies can be automated by the right software programs. You can keep up with your customers more efficiently by sending out email/SMS blasts at scale and laser focus your attention on a micro-market of your audience with targeted, personalized campaigns.
Local Events - One of the best car dealer marketing strategies is to throw local events. Keep in mind that the majority of your customers will be from the local area. Although the Internet gives you the ability to reach people across the globe, most car dealerships should concentrate on how to get customers to come to your dealership. You need to focus on the people who can actually come to your dealership and look at your cars.
Most modern customer, millennials especially, are much more likely to make a purchase from a company that is known for community outreach and outbound marketing. Make sure that your dealership is seen with local charities and giving to worthy causes around the community. When possible, collaborate with other companies to limit the event costs while gaining the most visibility.
Holding Back on Sales - Holding a “Best-Sale-Of-The-Year” all of the time will cause people to become numb to your offers. When you throw a sale, make sure that it is really a sale that delivers value to your prospects. People have to believe that they are getting a deal before you can actually sell them on one.
Although automotive marketing strategies for selling cars that you implement at your dealership will vary based on the unique needs of your business, the above tips will definitely get you started on the right foot. Keep them in mind when you are formulating your next car dealership marketing strategies.
✅ The CRM Only Plan includes a license to use our software. No marketing or leads are included.
Use our software to manage your leads, create lead generation funnels, start a referral network, build deals, and so much more.
✅ The Individual Plan includes integration with our advertising feeds that generate leads for you.
Generate 40-60* sales leads through our omnichannel feeds with the option to add an extra 40-60* leads for $599.
✅ The Business Plan includes multi-user functionality and access to higher lead volumes.
Generate leads through our omnichannel feeds, set up a multi-user round robin, and create custom processes.
Digital marketing is changing the automotive marketing industry. Even though 95% of car sales happen in dealerships, the search is still the first stop for many buyers, and online advertising is bringing new leads into the dealership. Even so, automotive marketers are facing certain challenges, including gaining their dealer's trust. To deal with such challenges, they need to be smarter about digital marketing by incorporating the following marketing strategies to drive more sales.
Your automotive marketing strategy needs to include boosting conversions with customer reviews. Customer reviews are powerful tools for online retailers in the automotive marketing industry as they help you build trust and eliminate doubts. As an automotive marketer, you need to build trust with customer reviews as they can also help boost conversions dramatically. Google and Yelp help you to ensure that you are covering all bases. You may also create customer success stories by offering packages in your products and uploading these on your website.
Biding on competitor's brand terms will help your automotive marketing results see better ROI. The automotive market industry is competitive. Bidding on competitor's brand terms will boost your online presence and advertising performance. It will also help you gain brand awareness when consumers want to purchase a car from a dealership.
Your dealership also needs to target the right audience with killer marketing campaigns. Identifying the right audience for your automotive brand is an essential automotive marketing strategy. An automotive marketing campaign involves more than putting ads for your brands and around social media. You should define the type of automotive business you are marketing and determine your target audience to choose a suitable marketing strategy for prospective customers because they have various concerns and questions based on the car they want.
There are different car buying seasons and trends on the market, including Black Friday and the Memorial Day Weekend. There are also several unofficial holidays for buying cars when buyers can strategically purchase cars. If your audience is aware of these dates, they will buy cars from you on such days. Find out when things are steady then adjust your campaign budget.
Your dealership name is your brand; remarket your brand to keep it fresh and up-to-date. By remarketing your brand, you will be connecting with people who initially interacted with your product on the website or mobile app. The automotive marketing strategy allows you to position your ads in front of the customers as they search partner websites, increasing brand awareness and reminding prospects to purchase your car.
Use promotional giveaways to entice customers, but don't be too cheesy. 40% of consumers who receive promotional giveaways use them in their daily lives. Using this automotive marketing strategy to market your automotive brand attracts customers by creating brand appeal because customers appreciate them. As a marketer, you should convince prospects to purchase their cars from you and not your competitors.
Use a variety of call features in your automotive marketing mix. 60% of consumers in the automotive industry prefer to call car dealerships on the phone because they have a personal relationship with the brands. Call-only campaigns and mobile bid-adjustments are some of the Google Ad features you should prioritize as a marketer because it is easier to turn them into sales.
Don't overlook the importance of SEO in your automotive marketing strategy. Search Engine Results Pages include organic search results, featured snippets, and video results. If your prospective consumer types the name of a car in Google, SERP will respond to their question. Because the first listing will receive the most clicks, you should ensure that your brand appears at the top for your automotive business's success.
The automotive sector is positively impacted by digital marketing. You can exploit these strategies to increase the chances of selling your brand.
In our modern digital age, it is important to take care of digital marketing regardless of the industry you are in. This is very true when it comes to the automotive industry. Car dealerships need to focus more on digital marketing now than ever before. It is crucial for these dealerships to realize that radio and TV are on the decline and online marketing is on the rise. Car dealer marketing is moving online, and those dealerships who adopt this early on are going to have the most success in the coming years.
VIN Specific Campaigns - When you look at certain items on Amazon, you can notice that you will see ads for these products show up on Facebook and other websites. With new car dealer marketing, you can run VIN specific campaigns that will target users who have looked at certain vehicles on your site. This is an effective way of using a sales funnel to get your potential customers down to your dealership for a test drive.
Utilizing Social Media - Social media is a great car dealer marketing tool that shouldn't be ignored. Instagram is a great way to get a local following that will push your dealership to a whole new demographic. Posting exciting pictures of the most luxurious cars on your lot will be a great way to get the followers you need in order to utilize this car dealer marketing tool effectively.
Effectively Using Video Marketing - Video marketing is a great way to make sure that your potential customers can see the whole package of a vehicle that you are trying to sell. Working with a professional videographer is a great investment that is going to pay off big in the long run. You will be able to have content that will help you sell cars for the whole rest of the year.
Mobile Marketing - Marketing your vehicles to users of mobile devices is one of the most important ways to raise your revenue. This mobile marketing is a way to really get your inventory known to your local market. With the constant use of mobile devices, it is easy to see how this form of marketing can be one of the best tools to utilize.
Softphone, SMS, Email Integrated: Imagen if you could do days’ worth of work in less than 20 minutes… Our system allows you to import contacts from your CRM and instantly reach out to thousands of leads at once.
All-in-one and Easy to Use: No need to buy any additional services or pay sales fees. Our system integrates every tool imaginable into one easy to use application that you can start using immediately.
Marketing any kind of business these days is a big deal. It doesn't matter if you work for an automotive dealership, a dining establishment, or anything else. You need to go above and beyond to market it thoroughly and properly. Car dealer marketing is essential for all sorts of reasons. There are all sorts of things car dealership representatives can do to spread the word about their businesses. They can send their valued customers pleasant messages via social media platforms such as Pinterest. Customers tend to be pretty content after they complete car purchases. Car dealership employees can make them feel even more pleased with their choices by sending them affable Tweets once all is said and done.
There are all sorts of program ideas that can do wonders for automotive marketing purposes. Car dealership employees can set up "house calls" incentives that can accommodate all of their customers. People who own and drive vehicles lead busy and chaotic lifestyles. That's the reason that they may greatly appreciate the concept of professional vehicle service that actually comes to them. It can be a major stress factor for people to squeeze in the time to head all the way to car dealerships and to vehicle service centers.
Virtual showroom tours can do so much for car dealership representatives who want to properly market their establishments. If you want the people who are in your target audience to be able to witness all of the marvels of your dealership, then putting together a virtual tour can do you a lot of good. Be sure to showcase your dealership in the most flattering and realistic manner possible. You want your potential customers to be able to see exactly what you have in store for them.
Reviews can go an incredibly long way in the car dealer marketing realm. People tend to comb through reviews meticulously prior to selecting car dealerships for their upcoming purchases. If you want your reviews to be particularly compelling, you should request that your customers pen them by hand. Handwritten commentary can do a lot to make people find your establishment more credible. People tend to put a lot more stock into reviews that come across as being "authentic." They tend to put a lot more stock into reviews that seem like they called for bigger time commitments.
There are all sorts of automotive marketing practices that are out there for dealership employees who are determined. If you want to take your auto dealership to the next level, you should make a point to stay on top of all of the latest and most contemporary marketing strategies that are out there for you. Never neglect the value of in-depth automotive marketing.
If you're an automotive company that wants to stay successful, it's important to have a steady stream of targeted leads walking through your door. Like most businesses, you'll need to use a marketing agency that understands your industry and objectives. When choosing an automotive marketing company, be sure to assess different types of agencies, and determine if they can create a marketing package that fits your unique path and goals.
What Are Your Marketing Goals? Before hiring an automotive marketing agency, create a complete list of your marketing requirements. Are you going to need a new website, search engine optimization, social media presence, or content created on a continuous basis? Think long-term when you are determining your marketing goals. The agency that you hire is similar to adding additional members to your team. Your relationship should consist of clear communication and transparency so that your business and the agency are in alignment.
There are different types of agencies that can assist you. It's important for your dealership to decide which type of automotive marketing agency is best for your requirements. Some agencies only specialize in a specific service like search engine optimization. Other agencies are more creative or have experience in just one niche. It's important to look at your marketing goals and align them with an agency. If you only need help with web design and local search, be sure to analyze various companies and match your needs with those services.
Do They Have Auto Industry Experience? Another factor to consider is the amount of auto industry experience that an agency has. It doesn't matter if you are a small or large dealership, you require a certain number of leads to produce a profit. In most cases, you'll probably want to utilize an automotive marketing agency that has experience and expertise to provide results that are desirable.
Create Your Own Unique Marketing Package - Your business will require a unique marketing package, which is based on your marketing goals. You may want to improve your brand, expand into social media marketing, or totally revamp your website. Find an automotive marketing digital agency that has the ability to implement your unique requirements. This should help continue to provide your automotive company with success over the long run.
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.