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webXintel Ads Network: Managed Advertising From Your CRM

Plan the campaign in Leads Manager, let our team run the media, and work every lead in the same CRM you already log into. Included with every plan, month to month.

The webXintel Ads Network is the managed advertising path inside the LeadLocate CRM. A dealership plans a campaign in Leads Manager with the zone editor, zip stats, market scan and offers, and our team runs the media through the managed network or through the ad accounts the store connects itself. Every lead lands in the same CRM inbox with its source attached, month to month.

The webXintel Ads Network is managed advertising planned inside your CRM

Here is the whole product in one sentence. A dealership plans a campaign in Leads Manager, our team runs the media through the managed network or through the store's own connected ad accounts, and every lead that comes back lands in the same LeadLocate CRM inbox with its source attached, month to month, with no long term contract.

That sentence matters because of what it leaves out. There is no separate advertising login, no agency portal with its own password, no monthly deck that arrives three weeks after the money was spent. The campaign lives where the leads live. The salesperson who texts the customer back is looking at the same record that says which zone, which offer and which channel produced that customer.

The webXintel Ads Network is the name a dealership sees in the CRM for the managed side of that arrangement. It is included with every plan, so a store that already subscribes has it, and a store that connects its own ad accounts can run either way or both at once. The list of channels a store can pick from is published on the advertising channels hub, and the platform by platform connection status lives in the integrations directory. This page is the product side of that story: what is in the box, how the two paths differ, what our team does and what the store keeps control of.

Who the webXintel Ads Network is built for

Two kinds of buyer use this, and they use it differently.

The first is the dealership itself: a franchise store, an independent lot, a broker, or a single salesperson building their own pipeline. None of them needs an inventory feed or access to the dealer management system to run a campaign, because Leads Manager plans around a zone and an offer rather than around a feed. An inventory feed is not required, which is exactly why a broker working out of a home office can run the same campaign a fifty car store runs. When a store does have inventory in Inventory Link, its actual vehicles can be advertised, and the leads those ads produce arrive with the VIN attached; other leads describe what the shopper wants in general terms, and both kinds are real. What to expect from car sales leads explains how shoppers actually behave once they arrive.

The second is the small agency that buys media for a handful of dealerships. An agency can connect the accounts it already holds, plan each store's campaigns in that store's Leads Manager, and see every client in one system with one set of reports instead of one login per platform per client. The agency keeps its client relationship; the store keeps its leads in its own CRM. Agencies can also enroll in the referral program inside the CRM.

The people who get the most out of it are internet sales directors and BDC managers who are tired of being the human integration between an ad vendor's spreadsheet and the CRM their team works in. If that is you, most of what follows will read as relief.

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What is included, module by module, under the names you will see on screen

Everything below is a real screen in the CRM, named as the CRM names it.

Leads Manager is the self service campaign builder. It is where a campaign begins and where it is reviewed. A campaign is a zone, a set of offers, and a channel selection, in that order.

Zone editor marks out the territory the campaign covers. A store sells to a geography, not to a demographic, and the zone editor makes that geography the first decision instead of an afterthought. Leads from a zone are delivered to the store that runs that zone, exclusively.

Zip stats shows what the ZIP codes inside the zone look like, so a manager can widen or tighten the map with numbers in front of them rather than a hunch. Market scan looks at the market the zone sits in before money is committed. Together they answer the question every dealer principal asks before approving spend: is there anyone out there to reach.

Offers is where the store decides what the campaign says. An offer is the thing a shopper responds to, and keeping it in the same builder as the zone means the two are never out of step. A campaign that promises a payment the store will not write is a campaign that produces arguments, so the offer is set by the store, in writing, before anything is built.

Advertising Networks is the list inside Leads Manager of every channel the platform runs, each with a Request Connection button. A request goes to our team, which sets the channel up through the managed network or under an account in the dealership's own name. Behind that list is a request queue that records demand per platform, which is how we decide which connections to build next.

Connections is where a dealership links its own ad accounts for the bring your own accounts path, described in the next section. All of it sits inside the same CRM covered on the platform overview, behind the same login.

Two ways to run the media: the managed network or your own connected accounts

Every campaign planned in Leads Manager can be run one of two ways, and a store can use both.

The managed path is the webXintel Ads Network. The store picks the zone, the offers and the channels, and our team handles the media under the managed network. The dealership needs no advertising account of its own, no billing relationship with any platform, and no one on staff who knows how a campaign manager works. This is the included path, and it is the one most subscribers start with. Which platforms the managed network reaches is not something we publish per campaign; the channel list a store chooses from is the public list linked above, and the managed network is simply the managed network.

The bring your own accounts path connects the ad accounts a dealership already holds. A store, or the agency working for it, authorizes its own account inside the CRM, and campaigns planned in Leads Manager route through that account instead of the managed network. Media bought under an account in your name is billed by that platform to you, with no markup on media from us. The store owns the account, the history and the relationship with the platform, which is what a store that has spent years building an ad account usually wants.

Under both paths the same library does the work: one advertising library inside the CRM with one contract for every network, covering authorize, exchange, list assets, deploy, set status, report and verify. Twenty networks are registered against it, one adapter per network, so adding a network is a file and a configuration block rather than a project. The integrations directory publishes a status per platform, each with a stated test, and that status is the honest answer to whether a given connection is live today, in progress, or on request.

When a campaign is pushed to a connected account it is created paused, and our team completes it before anything spends. Nothing goes live on a store's account because someone clicked the wrong button.

What our team does, and what the store controls

This is the part vendors tend to blur, so here it is plainly.

The store controls the plan. The zone, the offers, the channels requested, the budget it is willing to commit, and the decision to start or stop a campaign are all the dealership's, made in Leads Manager and in conversation with our team. The store also controls its own accounts on the bring your own accounts path, including the decision to disconnect one.

Our team completes campaigns from those selections. A dealership does not push, activate or pause media itself, and it does not read spend directly from a platform console inside the CRM. The reason is not secrecy; it is that a campaign built from a store's selections by people who build them every day is cheaper to get right than one assembled by a sales manager between ups. When the store wants a change, it changes the plan or asks, and the change is made. When it wants to stop, it says so.

What the store sees is the result: leads, in the inbox, with the channel and campaign attached, and the reporting the CRM already produces for every other lead source. Activity, company and management reporting treat an advertising lead exactly like a lead from the store's own website, which is the only way to compare them honestly.

We keep this arrangement because it is the one that survives staff turnover. A store whose only person who understood the ad account just left still has campaigns planned in a builder the next manager can read, and a team on our side that already knows the store.

How it connects to the rest of the platform

Advertising is worth very little if the lead it produces goes somewhere the salesperson is not. Everything here is built so that it does not.

A lead from any channel lands in the LeadLocate CRM inbox with its source attached. The same global lead distribution rules that route a website lead route an advertising lead, so it lands with a named owner and a response time expectation rather than in a shared queue. From there the follow up runs through the CRM's own texting, calling and email, the automations and drip campaigns the store already uses, and the appointment calendar. There is no separate advertising inbox to remember to check.

Where a lead arrives from a network's own lead form, our team moves it onward into the store's intake; it is a human step, and we say so. For stores that keep their existing CRM, Instant Push forwards every lead by ADF the moment it is accepted, with the channel and campaign attached, at no change in the subscription price.

One login covers the CRM, the campaign builder, DealTracker desking and the customer facing tools, so a salesperson who gets an advertising lead can text the customer, put together numbers in the desking tool and set the appointment without leaving the record. If the store also runs the outbound side, text, email and voicemail campaigns are covered on the campaign management page; paid advertising is the fourth channel in that same system.

What the webXintel Ads Network replaces at a store

Most stores that adopt it are not adding advertising. They are consolidating it.

It replaces the stack of vendor logins, one per channel, each with its own report, its own invoice and its own account manager who calls on the first of the month. It replaces the agency arrangement where the store never quite knows what the media cost and what the fee was, because on the bring your own accounts path the platform bills the store directly and there is no markup on media from us. It replaces the spreadsheet a BDC manager keeps to reconcile which lead came from which campaign, because the source is on the lead when it arrives. And it replaces the standing argument between sales and marketing about whether advertising leads are any good, because those leads are now measured by the same reports, and worked by the same people, as every other lead.

It does not replace judgment. Which zone to run, what offer to make, how much to spend and when to stop are still the dealership's decisions, and the dealership makes better ones with zip stats and market scan in front of it than with a vendor's pitch deck.

Two honest notes. Advertising in retail automotive is hard to attribute, and every platform involved will claim the same sale; treat the numbers as directional and compare like with like over time. And nothing here promises a lead count or a close rate, because those depend on the store's inventory, pricing, market and people. What the system does is make the disciplined version of advertising the easy one, and give the store real numbers afterward.

Compliance and security, built into the builder rather than bolted on

Two things a dealer principal should ask any advertising vendor, and the answers here.

Fair lending. Any campaign that touches financing runs under fair lending rules, which means the audience may not be narrowed by age, gender, income, marital status, household size, education, language or ZIP. In Leads Manager those controls are locked for a financing campaign. The campaign is planned around a zone and an offer, not around a profile of who the store would prefer to finance, and our team runs it that way. A vendor that offers to help a store target around those rules is selling liability and calling it precision. That is not work we take on, and the builder does not let anyone do it by accident.

Account security on the bring your own accounts path. When a dealership connects its own ad account, the credentials are encrypted at rest with AES-256-GCM. Every action taken through the connection is written to an append-only audit log, stamped in UTC, so a store can see exactly what was done under its account and when. Campaign objects re-resolve the credentials that created them, so a later disconnect cannot strand a campaign in an unknown state. Disconnecting is the store's decision and takes effect through the same Connections screen.

Consumer data. Leads are consumer records, and the CRM holds them the way it holds every other lead, with customer profile PII encrypted and access governed by user roles. The Privacy Policy describes what is held and why. Your own counsel should review your advertising and financing practice rather than a vendor page, ours included.

What keeps working at the store when we are down, and how to start

Every service has outages, and a store deserves to know what happens to its advertising during one.

Campaigns running under the dealership's own connected accounts keep serving, because the account belongs to the store and the platform serving the ads is not ours. Leads captured by a network's own lead forms stay in the store's account and are moved onward when service returns. Connected credentials stay encrypted and the audit log stays intact, so nothing has to be reconnected or rebuilt afterward. On the managed path, campaigns are run by our team rather than by a screen, and the team is reachable by phone at 844-376-2274 whether or not the CRM is. What a store loses during an outage is the ability to plan a new campaign and to see new leads in the inbox until we are back; what it does not lose is the media, the accounts, or the leads.

Starting is short. A current subscriber opens Leads Manager, maps a zone, sets offers, and requests the channels it wants; the webXintel Ads Network is already included, and connecting an existing ad account is a few minutes in Connections. A store that is not on LeadLocate yet picks a plan on the pricing page. CRM Only starts at $199 a month, Inbound with exclusive local buyer leads at $799, Marketplace Acquisitions for opt-in seller leads at $999, and the Buyers & Sellers Hybrid Plan at $1,599. Every plan is month to month with no long term contract, and Skip A Month is there for a store that needs to pause. If you would rather see it before deciding, the recorded demo walks through Leads Manager, or contact us and we will look at your market before recommending a zone.

Frequently Asked Questions

Do we need our own ad accounts to use the webXintel Ads Network?

No. The managed path is included with every plan and needs no advertising account of yours. If you already hold ad accounts, or an agency holds them for you, connect them in the CRM and campaigns planned in Leads Manager route through those accounts instead, or alongside the managed network.

Can our store push, pause or read spend ourselves?

Our team completes and runs campaigns from the selections your store makes in Leads Manager. You control the plan, the budget you commit, the decision to start or stop, and your own connected accounts. Changes are made by changing the plan or asking; results arrive as leads in your inbox with the source attached.

Which platforms does the managed network reach?

The channels a store can request are listed on the advertising channels hub and inside Leads Manager under Advertising Networks. The managed network is run as the managed network; the platform by platform connection status for your own accounts is published in the integrations directory with a stated test for each.

Is there a markup on the media we buy?

Media bought under an account in your own name is billed by that platform to you, with no markup on media from us. The platform subscription is priced on the pricing page and is month to month.

How are financing campaigns kept inside fair lending rules?

A financing campaign is planned around a zone and an offer, never around a profile. Leads Manager locks the controls that would narrow an audience by age, gender, income, marital status, household size, education, language or ZIP, and our team runs the campaign the same way. Your own counsel should still review your practice.

Can advertising leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it is accepted, with the channel and campaign attached, at no change in the subscription price. Many stores work them in LeadLocate instead, because the texting, calling and desking are already there.

More Resources from LeadLocate

Plan one zone and let our team run it

Map the zone, set the offer, request the channels. The webXintel Ads Network is included with every plan, month to month, and every lead lands in the CRM your team already works in.

Have questions first? Leave your number and a lead specialist calls you back to walk through pricing, coverage, and setup.

Prefer to talk right now? Call or text 844-376-2274.

LeadLocate
Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.

Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.