Managed Dealership Advertising: webXintel Ads Network

Your store makes its selections in Leads Manager. Our team builds and runs the campaigns. Every lead lands in the CRM your salespeople already work.

Managed dealership advertising means your store decides what to advertise and a specialist team builds and runs the campaigns. At LeadLocate that team is ours, the plan lives in Leads Manager inside your CRM, and the media runs on the webXintel Ads Network or, on request, in ad accounts your store already owns.

The difference from a typical agency is where the work sits. There is no separate portal, no monthly slide deck, no Monday spreadsheet of leads. You open Lead Targeting in the CRM menu, which takes you to Leads Manager, and make your selections. Our team turns them into campaigns. The leads land in the same inbox your salespeople already work.

It is built for every kind of store that sells vehicles to local buyers:

• Franchise stores that want used vehicle and conquest demand on top of their manufacturer programs.
• Independent and used car dealers who need a steady flow of buyers without hiring a marketing manager.
• Buy here pay here lots that advertise financing and need every financing campaign built inside fair lending rules.
• RV and boat dealers with seasonal peaks and buyers who will drive farther for the right unit.
• Auto brokers and individual salespeople, who can run campaigns with no lot, no inventory feed and no DMS access.

When your store has inventory in Inventory Link, your ads are built around your actual vehicles, and a lead tied to a specific unit arrives with the VIN on the record. Other leads describe what the shopper wants in their own words. Both kinds are real buyers who asked to be contacted.

Here is how a real campaign moves, using the screen names you will see in the CRM.

Tuesday, 10:15. The general manager of an independent store opens Lead Targeting and picks Create a New Campaign. She chooses Inbound Campaign, because she wants buyers. An Acquisitions Campaign would bring opt-in sellers instead. In Market Area she sets a 30 mile radius around the lot. Under Keywords, Market Scan shows the local search phrases shoppers in that area are using right now. In Financial Profile she marks the credit tiers her store really works, which shapes the offers, the ad copy and the lead form.

10:40. In Lead Form she sets the prescreening questions every lead answers before it reaches the CRM: the kind of vehicle, whether there is a trade, how soon they want to buy. In Offers & Notes she opens See Samples to preview her ads the way shoppers will see them, then adds a trade bonus under Custom Offers, because it is not on her website yet. Schedule & Volume holds when the campaign runs and her monthly lead goal. Review puts every selection on one screen, and she saves.

That week. Our team builds the creative around the offers on her website, her Custom Offers, her inventory and her brand, then places the campaign and runs it.

Saturday, 9:40. A shopper 18 miles away answers the lead form on her phone. The lead lands in the CRM inbox with LeadLocate as the source and her answers on the record. Round robin lead assignment hands it to the next salesperson up, Automated Templates send the first text, and an alert reaches his desktop and his phone. He calls from the softphone, pencils numbers in DealTracker and books a 1:00 appointment on the shared calendar. Nobody exported a spreadsheet, and nobody logged into an ad platform.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

In managed dealership advertising, every campaign is a set of selections. This is what each screen in Leads Manager asks your store to decide.

Your current offers do not have to be typed in. Our team builds your ads around what your website already advertises, so rates, manager specials and seasonal events carry into the campaign, and Custom Offers adds anything only your store knows about. The step by step campaign guide walks through each screen.

Every campaign you build in Leads Manager runs one of two ways, and a store can use both at once.

The webXintel Ads Network is the managed network. Your store needs no ad account, no billing relationship with an ad platform and nobody on staff who knows how a campaign manager works. Our team places the media where your selections point and picks the final mix for your Market Area and offers. Every LeadLocate plan can use it, so most stores start here.

Your own ad accounts are the second path. If your store, or an agency working for it, already holds ad accounts with years of history, our team connects them on request and runs your campaigns there from the same Leads Manager selections. The account, its history and its billing stay in your store's name.

On either path the campaign work is ours. Our team launches every campaign, manages it and makes every change. You change the plan in Leads Manager or call us, and the campaign follows. That keeps one standard of work across every placement, and nothing goes live in your name because someone clicked the wrong button between ups on a Saturday.

The channels a store can request are listed on the advertising channels hub, and the advertising integrations directory publishes the connection status for each platform a store may already use.

The split in managed dealership advertising is simple: your store owns the plan, and our team owns the execution.

Your store decides:

• The campaign type: buyers, sellers, or both.
• The Market Area, the credit tiers and the prescreening questions.
• The offers, including Custom Offers that are not on your website.
• The monthly lead goal, the schedule and the media budget you commit.
• When a campaign starts, changes or stops, and whether to connect your own ad accounts.

Our team does:

• Builds the creative around your website offers, your Custom Offers, your inventory and your brand.
• Places the media on the webXintel Ads Network or in your connected accounts.
• Runs and adjusts the campaign, and makes the changes you ask for.
• Keeps every financing campaign inside the special ad category rules.
• Sets up your own ad accounts when you ask for that path.

This arrangement survives staff turnover. When the one manager who understood your ad account leaves, your campaigns are still written down in a builder the next manager can read, and our team already knows your store. Need a quiet month? Skip A Month pauses lead delivery for a month while your account and your CRM stay active.

Every lead a campaign produces lands in your LeadLocate CRM inbox with LeadLocate as the source and the shopper's answers to your Lead Form questions on the record. Every lead goes to your store and only your store. If a lead turns out to be a wrong number or someone who never asked, report it through Quality Control Requests for a replacement review.

From there it moves like any other lead in LeadLocate CRM:

• Round robin or your distribution rules give it an owner the moment it arrives.
• Automated Templates send the first text, and Follow Up Processes start the cadence.
• Manager lead copies put a sales manager on every lead a feed delivers, beside the salesperson who owns it.
• Every call, text, email and voicemail with that shopper sits on one timeline on the lead.
• Up to five vehicles of interest and a trade sit on the same record, so the desk sees the whole deal.

Keeping another CRM for now? Instant push sends each lead to it as it arrives, so your team can work it there. Many stores move the work into LeadLocate instead, because texting, calling, desking and reporting are already in one place.

A click is the ad platform's number. A sold unit is yours. The CRM reports cover activity, company and management views, and the Reports dashboard sits on the dock. Use them to follow each campaign past the lead: how fast the first response went out, how many shoppers your team reached, appointments set, appointments shown and units sold.

Then run the math that decides budgets. Divide the media budget your store committed by appointments shown, and again by units sold. Cost per lead flatters cheap traffic. Cost per shown appointment and cost per sale tell you whether a campaign earns its place. Compare like with like, month over month, and change one thing at a time.

Results follow your market, your inventory, your pricing and how fast your people answer. Managed dealership advertising makes the disciplined version easy: the plan is written down, the leads arrive in one place, and the numbers come from the same CRM your team works in every day.

Vehicle financing offers are a special ad category under federal fair lending rules. Leads Manager handles that for you. In the Audience section, age, gender, marital status, income and residence stay locked at the widest reach, so everyone 18 and older in your Market Area sees a financing campaign. The locked settings stay visible, so your managers can see exactly what is covered.

Your precision comes from the places the rules allow: the Market Area, the credit tiers in Financial Profile, Keywords and Behaviors & Intent. Our team builds every financing campaign inside those rules, which protects your store from the kind of targeting that looks clever in a pitch and reads badly in a complaint. Ask your own counsel to review your advertising and financing practice as a whole.

Leads are consumer records, and the CRM treats them that way. Personal details on the customer profile are encrypted, and what each person can see is set on their Access Control card.

Setup is short. What we need from your store: the Market Area you sell into, your website (that is where your current offers come from), any offers that are not on it yet, your logo, the credit situations you work, and your answers to the Lead Form questions. Inventory is optional. Inventory Link imports it from your website or from your feed when you want your vehicles in the ads.

What our team does: reviews your selections, builds the creative, places the campaign and connects your own ad accounts if you chose that path. Training comes with every plan: the video training library, Live Training sessions and Schedule Training from the top bar of the CRM.

What managed dealership advertising costs comes in parts. Your LeadLocate plan subscription. The media budget your store commits. Campaign management by our team. More user logins as an add-on to your plan. Usage credits for bulk texting, phone and email validation, and voicemail deliveries. The pricing page lays out every plan, and every plan is month to month with no long term contract.

Most automotive advertising platforms stop at the click. The webXintel Ads Network is one part of the LeadLocate platform, so the lead it produces meets everything else the moment it arrives:

• Leads Manager holds every campaign your store has set up, with every selection written down.
• SecureWebX apply links let a financing shopper apply securely from the first text.
• Lead Pages give a campaign its own landing page and its own form.
• Design Studio makes image ads, GIF ads and video reels from your live inventory for your own posts and texts.
• DealTracker desking and customer deal pages turn the first conversation into numbers the shopper can open on a phone.

One login covers all of it. If you are weighing managed media against everything else your store runs, the car dealership advertising guide puts it side by side with search, social and your own website.

Do we need our own ad accounts to use the webXintel Ads Network?

No. The managed network needs no ad account of yours and no billing relationship with an ad platform. If your store or your agency already holds ad accounts, our team connects them on request, and the campaigns you set up in Leads Manager run there instead of, or alongside, the managed network.

Who launches, changes and stops our campaigns?

Our team, from the selections your store makes in Leads Manager. You decide the Market Area, the offers, the Lead Form questions, the monthly lead goal, the budget and when to start or stop. Change the plan or call us, and our team makes the change on the managed network or in your own accounts.

Where does the managed network place our ads?

The webXintel Ads Network runs as one managed network. You tell us in Delivery Preferences where you would like the campaign to lean, and our team picks the final mix for your Market Area and your offers. What your store sees is the result: leads in your CRM inbox, with LeadLocate as the source.

Does our inventory have to be connected first?

No. A campaign starts from a Market Area and an offer, so brokers and stores with no feed run the same campaigns. When you want your vehicles in the ads, Inventory Link imports them from your website or your feed, and leads tied to a specific unit arrive with the VIN.

How many leads will a campaign bring in?

You set a monthly lead goal in Schedule & Volume, and our team plans the campaign toward it. Volume comes in lead sets of 40-60* a month, and the pace moves with your offers and the season. Widening the Market Area or adding a sharper Custom Offer are the usual levers, and every lead is yours alone.

How are financing campaigns kept inside fair lending rules?

Leads Manager locks age, gender, marital status, income and residence at the widest reach for financing campaigns, so everyone 18 and older in your Market Area sees them. Your precision comes from the Market Area, credit tiers, keywords and buyer signals, and our team builds every financing campaign inside those rules.

Can the leads go into the CRM we already use?

Yes. Instant push sends each lead to your existing CRM as it arrives. Many stores work the leads in LeadLocate instead, because the texting, calling, desking and reporting are already there.

Open Lead Targeting in your CRM and make your selections, or watch the recorded demo walk through Leads Manager first. Compare plans on the pricing page; every plan is month to month.

Prefer to talk right now? Call or text 844-376-2274.