Inventory Link: Dealer Inventory Marketing Software

Your real vehicles, decoded and photographed, on your own inventory site, in a widget on any website, on brand offer pages, on Facebook Marketplace and one tap away in every text your salespeople send.

Inventory Link is the part of the LeadLocate platform that turns the cars on your lot into marketing. It takes in your vehicles from a feed or from your own website, decodes and photographs each unit, and publishes the result everywhere a shopper might see it: an inventory website, a widget on the site you already have, brand offer pages, a dealer page, Facebook Marketplace, and the texts and emails your salespeople send all day.

Most inventory tools stop at the feed. They move a file from one place to another and call it merchandising. Inventory Link starts at the feed and keeps going: what the vehicle actually is, what it looks like, what the manufacturer is offering on it, where a shopper can see it, how that shopper raises a hand, and how the request reaches a salesperson who can answer with the exact unit. That full chain is what automotive inventory merchandising should mean.

It is one product with two doors. The data engine does the importing, decoding and publishing. The dealer portal is where your team signs in to see the dashboard, the inventory list, the inbox and the requests. Both open from the CRM with the login you already have.

Inventory Link is built for every kind of store we serve:

• Franchise dealers who want more from their feed: decoded trims, incentives on the unit and brand pages that build themselves.
• Independent and used car stores whose inventory lives on a website and nowhere else.
• Buy here pay here lots that want every unit in front of local shoppers and in every follow up text.
• RV and boat dealers with long, photo heavy listings.
• Auto brokers with no lot, who advertise brand offers instead of units.
• Salespeople who want a personal site that shows the store's real inventory.

Here is what dealer inventory marketing software looks like on an ordinary Friday at an independent store.

7:30 a.m. Three new units are in the dealer portal, imported from the store's website. Each one arrives decoded, with trim, specifications and fuel economy filled in from the vehicle database. Two have the store's photos. The third, a trade from last night, shows promo photos and stock imagery until the lot porter shoots it.

8:15 a.m. The used car manager opens the dealer portal from the My Inventory button on the CRM dock, corrects a stock number with an override so it matches the windshield, and reorders the photos on the trade once they arrive. The widget on the store's website shows the change right away, and the inventory site picks it up on the next regenerate.

10:00 a.m. A salesperson opens the new SUV in the car view of the CRM and posts it to Facebook Marketplace with the Inventory Link extension for Chrome. The extension fills in the Marketplace form from the vehicle record. She reviews it and publishes it from her own account.

11:30 a.m. The internet manager builds an Image Ad in Design Studio from the same SUV and the current manufacturer offer, sized for social and for print, with the store's own logo on it.

Saturday, 9:40 a.m. A shopper who saw the SUV on Marketplace looks it up on the store's inventory site, taps Schedule a Visit under it, and asks for an 11:00 test drive. The request lands in the portal under Requests and in the CRM as a lead with the SUV attached. The salesperson replies with the vehicle inserted as a card and a link to her own inventory site. Every step drew on one vehicle record.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

If your store has an inventory feed, Inventory Link takes it in. There is a feed editor for mapping and correcting what arrives, a per dealer inventory store so your records stay yours, and Ask us to change a feed in the portal for the day a field arrives wrong and you want it fixed at the source rather than patched by hand every week. The inventory feeds page covers how a feed connects and stays clean.

If you have no feed, you still have inventory. Inventory Link imports vehicles from your own dealership website, with your permission, across 28 website platforms. Point it at the site and the units your web vendor already displays become records in your inventory store, with no file export and no IT ticket. When your website runs on a platform outside those 28, our team puts the connection in production for your dealership on request. The import inventory from your website page walks through that path.

A unit that is in neither place yet, the trade that just landed or a wholesale piece a manager wants advertised today, goes in with Add vehicle. And a broker with no lot switches on auto broker inventory mode, which connects brand offer pages for the makes they sell right away.

Worth underlining, because it surprises dealers most: an inventory feed and DMS access are not required to use the platform. Franchise stores with a polished feed, independents whose inventory lives only on their website, and brokers with no lot at all run on the same product.

A feed row is a VIN, a price and whatever somebody typed in the trim field. Inventory Link runs every unit through VIN decode and an automotive database that carries government safety and efficiency data, so a listing shows a real trim, real specifications and the safety and fuel economy figures shoppers look for. Vehicle text parsing does the same job for units that arrive as a description rather than a clean record, which is common when inventory comes from a website.

Stock numbers get their own treatment. Stores that keep their own numbering, or inherit a feed with numbers nobody on the floor recognizes, apply stock number overrides so the number on the windshield is the number in the system and the number in the text message. It is the first thing a salesperson reaches for when a customer calls.

Photos are where independents and brokers usually struggle, because there is no photographer on staff. Inventory Link adds promo photos and stock imagery to listings that arrive without pictures, so every unit goes out looking like a car somebody would click on. When your own photos exist, they lead.

Once a vehicle is clean, Inventory Link puts it to work in every place a shopper might meet it.

• Inventory websites. The inventory website builder under Builder fills a template with your live inventory, drafts copy with AI assistance and publishes. The same builder produces a site for every salesperson from a template.
• The site you already have. The embeddable inventory widget drops your live inventory into any page that accepts a script tag, with a request sheet under every unit.
• Brand offer pages and a dealer page. Brand offer pages give every make you carry a page of its own with current manufacturer offers in six card formats, a lead form and one shared confirmation. The dealer page gathers offers, inventory and forms under your name.
• OEM incentives. The incentives engine tracks manufacturer programs for more than twenty makes and shows them in the Incentives Showroom, beside the unit.
• The vehicle finder. A shopper describes the vehicle they want in plain words and the finder locates it in your inventory.
• Facebook Marketplace. From the car view in the CRM, the Inventory Link extension for Chrome fills in the Marketplace form; the rep reviews it and publishes. The Facebook Marketplace strategy page covers how stores work the conversations that follow.
• Ads built from real units. Design Studio makes Image Ads, GIF Ads and Video Reels from your live inventory and OEM offers, with your own logo, sized for social, print, text and email.
• Every text and email. The vehicle insert button attaches a unit as a card with photo and price, several vehicles go out as one text per vehicle in order, and every inventory template carries the rep's own inventory link.

On a phone, every Schedule a Visit sheet and request sheet rises from the bottom of the screen, and every request lands in the portal under Requests and in the CRM with the vehicle attached.

The portal is where the day to day happens. The dashboard shows the state of the inventory at a glance. The inventory list is the working view, searchable by year, make, model, trim, VIN or stock number, with decoded data on every row. Add vehicle handles a unit that is in no feed yet. Edit vehicle and photos is where a listing gets corrected, reordered and finished, because the first image decides whether anyone clicks.

The inbox and requests views hold what shoppers sent through the widget, the brand pages, the dealer page and the finder. The team view is where you invite people and set roles, so a salesperson can add and edit units while a manager controls what gets published. Profile holds the store identity the builder and the brand pages draw from, so a new phone number or new hours reach every page at once.

Inventory Link also carries a directory of transport carriers and service providers, handy when a unit needs to move and you want a list to call.

There is one login for all of it. A user signs in to the LeadLocate CRM and launches the portal with single sign on, so nobody keeps a second password.

The reason Inventory Link lives inside the platform is the CRM bridge. Your inventory appears in the Inventory menu of the LeadLocate CRM and on the phone app, so a salesperson on the lot or in a customer's driveway sees the same list, photos and specifications the portal shows. The CRM with inventory integration page covers the sales side in detail.

The part salespeople use dozens of times a day is the vehicle insert button in every text and email composer. Tap it, pick the unit, and a vehicle card with the photo, year, make, model, trim, mileage, stock number and price drops into the message. The customer gets your car, described the way it is described everywhere else, instead of a marketplace link that shows three competitors beside it.

A lead can carry up to five vehicles of interest plus trade-in lines, so the car they want and the car they are trading stay in one conversation. In-Store Now flags the customers who are physically at the store, and deals in DealTracker start from a real unit with its decoded build. On the phone, the LeadLocate app carries the inventory list with a detail sheet and an inventory picker.

What we need from the store: your feed details if you have a feed, or your website address if you do not; the makes you carry for brand offer pages; your logo, phone number and hours for the profile; and the names of the people who should have portal access.

What our team does: connects your feed or your website import, checks that the first vehicles decode and show photos cleanly, switches on your brand offer pages and dealer page, and trains your managers and salespeople in Live Training sessions, with the video training library for anyone who joins later.

What your team does next: invite users from the team view, publish an inventory site or drop the widget on the site you already run, add the Chrome extension for Marketplace posting, and start inserting real vehicles into the messages your salespeople send that afternoon.

Inventory Link markets and merchandises your vehicles. Pricing decisions stay with your managers and the appraisal tools they trust, reconditioning stays with your service process, and accounting stays in your DMS. Inventory Link shows the price your record holds and carries every change to every page and message at once.

Inventory Link is part of the LeadLocate platform subscription, alongside the CRM, DealTracker and SecureWebX. Your bill is built from a few clear parts:

• The plan. Inbound, Marketplace Acquisitions, and Buyers and Sellers Hybrid deliver monthly lead sets of 40-60* leads along with the platform, and every lead goes to your store alone. CRM Only is the software for a store that brings its own lead flow. Every plan is month to month with no long term contract.
• Users. Each plan includes a login to start, and more users are an add-on.
• Usage credits. Prepaid packs for bulk texting, bulk email, ringless voicemail deliveries and phone and email validation, bought in My LeadLocate when your marketing calls for them.

When you compare, list what you pay today to market inventory: a separate inventory website, a landing page tool, an incentive lookup service and the hours spent retyping cars into messages. Then set that against the plans on the pricing page.

Do I need an inventory feed or DMS access to use Inventory Link?

Neither is required. Connect a feed if you have one. If you do not, Inventory Link imports your vehicles from your own dealership website across 28 website platforms, and a broker with no lot runs in auto broker inventory mode with brand offer pages instead.

What if my website is not on one of the 28 recognized platforms?

Our team puts the connection in production for your dealership on request. In the meantime you can add vehicles by hand in the portal, or send a feed export if your web vendor can produce one, and the decode, photo and merchandising steps run the same way.

How do I post a car to Facebook Marketplace from LeadLocate?

Open the vehicle in the car view of the CRM and use the Inventory Link extension for Chrome. It fills in the Marketplace form from the vehicle record, and you review the listing and publish it from your own account.

Where does my inventory show up once it is in Inventory Link?

On the inventory website the builder publishes, on salesperson sites, inside the widget on any page you own, on brand offer pages and the dealer page, in the vehicle finder, in Design Studio ads, and in the Inventory menu of the CRM and the phone app, where the vehicle insert button drops any unit into a text or email.

Can a broker with no lot use dealer inventory marketing software?

Yes. Auto broker inventory mode gives a broker brand offer pages connected right away, with manufacturer incentives for more than twenty makes, lead forms and Schedule a Visit. The broker advertises what they can get, and every request lands in the CRM with the vehicle attached.

Who sets the prices Inventory Link shows?

Your managers do. Inventory Link shows the price on each vehicle record, from your feed, your website or the portal, and carries every change to every page and message that shows the unit. Appraisal, reconditioning and accounting stay with the tools and the DMS your store already uses.

Is there a mobile app for the inventory side?

Yes. The dealer portal is in the app stores under the listing name MyInventory.Link, and your inventory also appears in the LeadLocate phone app, so a salesperson on the lot sees the same list, photos and specifications the desktop portal shows.

How is Inventory Link priced?

Inventory Link is part of the LeadLocate platform subscription, month to month with no long term contract. Your total depends on the plan you choose, any users you add and any usage credits you buy. The pricing page lists every plan.

Give us your website address or a feed and we will show you your real vehicles inside Inventory Link, on a brand page and in a text message, before you decide anything. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.