Dealership Inventory Widget for Any Website

Your live inventory inside the website you already own, with a request sheet under every vehicle that reaches the LeadLocate CRM as a lead with the unit attached.

A dealership inventory widget is a piece of your inventory that lives on a page you already have. You paste one script tag into a website and your vehicles appear there: photos, year, make, model and trim, mileage, price and stock number, with a request sheet under every unit. Shoppers browse without leaving the page they are on, and every request they send reaches your sales team with the vehicle already on it.

The widget in Inventory Link is built for the way stores actually run their web presence. Most dealerships already have a website from a vendor and have no plan to rebuild it. Many also run event pages, a page for each make they carry, and salespeople who keep their own sites. A car inventory website widget lets every one of those pages show the same real vehicles from one inventory, so nobody maintains a second copy.

It fits every kind of store we serve:

• Franchise dealers who want new and used units on the main site, brand pages and event pages at once.
• Independent and used car stores whose website vendor charges for every page change.
• Buy here pay here lots that want their real inventory in front of the customers who already visit their site.
• RV and boat dealers with long, photo heavy listings that have to read well on a phone.
• Auto brokers with no lot, who switch on auto broker inventory mode and show brand offers on their own pages.
• Salespeople who want the store's actual inventory on a personal page under their own name.

It is 9:40 on a Saturday morning. On Friday night the used car manager took in a clean trade, and before he left he added it in the dealer portal with Add vehicle. The VIN decode supplied the trim and the specifications, and the unit went live with stock imagery until the photographer comes in on Monday. He did nothing else.

At 9:40 a shopper on the store's website finds that trade in the widget on the used inventory page. She taps it, and on her phone the request sheet rises from the bottom of the screen. She asks whether it is still there and whether she can drive it before noon, types her name and number, and taps Send my request. The sheet answers Your request has been received.

On the store's side, the request is in the portal under Requests and in the LeadLocate CRM as a lead with that vehicle on it. The addresses in Email the lead to get a copy, so the desk sees it at the same moment the salesperson does. The salesperson opens the lead, taps the vehicle insert button in the text composer, and sends her the unit's card with the photo and the price, plus a time: 11:15, keys waiting.

She walks in at 11:10. The salesperson already knows her name, the car she picked and the question she asked. Nobody retyped a form, nobody asked which car she meant, and the price she saw on the website is the price in the CRM, because the widget, the portal and the CRM all read the same inventory record.

Across town, a salesperson's personal page carries a second widget with its own key. On Monday the sales manager can see which page produced each of the weekend's requests.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Everything below comes with the widget in the Inventory Link dealer portal. You set it up under Builder, next to the inventory website builder.

• A key for every widget. Each widget you create gets its own key, carried in its script tag. Run one on the main site, one on an event page and one on a salesperson's page, and you can tell which page produced which lead.
• Live vehicles from one record. Turn on Show matching vehicles from your inventory and the block shows the units you actually have, read from the same inventory the portal, the CRM and the phone app use.
• Decoded descriptions. Year, make, model and trim come from the VIN decode, with specifications plus government safety and efficiency data from the vehicle database.
• A photo on every unit. Your own photos when you have them, promo photos and stock imagery while yours are on the way, so a fresh trade still shows a picture.
• A request sheet under every vehicle. On a phone every panel rises from the bottom of the screen. The shopper asks about that unit, and the request lands under Requests and in the CRM as a lead with the vehicle attached.
• Routing you choose. Where the leads go and Email the lead to decide who hears about a request the moment it arrives.
• A path back to your store. Each widget carries a Visit our website link, so a shopper who found it on a salesperson page or a campaign page can reach your main site in one tap.
• Your stock numbers. A stock number override keeps the number in the widget matched to the one your team uses on the lot.

Two things our team sets up on request: a working installation on a website builder that strips script tags, and a presentation of the widget beyond the standard layout when a page calls for it. Tell us the page and we put it in production for your dealership.

Any website that accepts a code snippet. If your page editor has an HTML block, an embed block or a custom code area, the widget runs there. That covers the editors most dealer website vendors give their stores, the popular general website builders and WordPress pages, along with the inventory sites and salesperson sites Inventory Link builds for you.

Where stores put it most often:

• The main dealership website, on the new or used inventory page or the home page, inside the design your vendor already built.
• Event pages for a tent sale, a model launch or a holiday weekend, so the page shows the units you are actually promoting.
• Salesperson pages, so each rep shows the store's inventory under their own name with requests landing in their own queue.
• A sister business or partner site, with its own widget key so you can see what that page sends you.

One practical note for whoever edits your site: paste the tag into an HTML or embed block rather than a rich text field, because rich text editors tend to strip scripts. If your vendor's editor blocks script tags altogether, send us the page address and our team sets it up.

Most stores have the widget live in an afternoon. Here is the order, and who does what.

1. Get the vehicles in. Connect your feed under Your feeds in the dealer portal, or have Inventory Link import the vehicles from your own dealership website, which it reads across 28 website platforms. A broker with no lot switches on auto broker inventory mode. An inventory feed and DMS access are not required, and the inventory feeds page covers both paths.
2. Create the widget. Open Builder, create a widget for the page you have in mind, and turn on Show matching vehicles from your inventory.
3. Decide who gets the requests. Set Where the leads go and add the right people under Email the lead to.
4. Copy the embed code. Open Add it to your website and copy the Embed code, the whole tag.
5. Paste it into your page. Use an HTML or embed block in your site editor, save, and publish the page the way you always do.
6. Send yourself a test request. Open the page on a phone, tap a unit, send a request, and check that it is under Requests and in the CRM as a lead with the vehicle on it.

What we need from the store: a sign in to the dealer portal, your feed details or your website address, and the person who edits the page where the widget goes, or your web vendor's contact.

What our team does: connects your feed or your website import, checks that the first vehicles decode and show photos cleanly, and trains your managers on Builder in a Live Training session, with the video training library there for anyone who joins later. The screen by screen version is in how to embed the inventory widget.

Inventory advertising problems usually start with more than one copy of the truth. A price changes on the lot and in the feed but stays wrong on the event page a salesperson built months ago. A shopper screenshots the old number and the store spends a morning explaining it.

The widget removes the extra copies. Every widget reads the same inventory record in the portal, so the price, mileage, trim and stock number a shopper sees on any page match what your team sees in the CRM. When the record changes, every page that shows it changes with it. Add a trade this afternoon and it is on every page carrying a widget this afternoon, photos and all.

The description side works the same way. Trim and equipment come from the VIN decode, and the fuel economy and safety figures come from government data in the vehicle database, so each listing says what the vehicle is rather than what somebody typed at intake.

And every request is a shopper who chose a specific vehicle, typed their own contact details and asked to hear from you. The CRM keeps the conversation from the first reply, with every text, call and email on one timeline on the lead.

Your dealership inventory widget is the front door. What happens after the request is where the rest of the platform does its work.

• The CRM. The dealer portal opens from the My Inventory button on the dock of the LeadLocate CRM with single sign on, and the Inventory menu shows the same vehicles the widget shows.
• Replies with the car in them. The vehicle insert button in every text and email composer attaches the unit as a card with its photo and price, which is how your team will send vehicles by text in reply to a widget request.
• Visits on the calendar. Schedule a Visit requests turn interest in a unit into a time on the shared team calendar.
• Pages for your people. The inventory website builder produces full inventory sites and salesperson websites from a template, each showing the store's real inventory.
• The unit they could not find. The vehicle finder lets a shopper describe the vehicle they want, and the finder locates it.
• Offers. Brand offer pages and the OEM incentives engine for more than twenty makes show what the manufacturer is offering beside the unit.
• The phone. The LeadLocate app carries the inventory list with a detail sheet, so a salesperson answering a widget request from the lot sees exactly what the shopper saw.

The widget comes with Inventory Link as part of your LeadLocate platform subscription. Your bill is built from a few clear parts:

• The plan. Inbound, Marketplace Acquisitions, and Buyers and Sellers Hybrid include monthly lead sets of 40-60* leads along with the platform, and every lead goes to your store alone. CRM Only is the software for a store that brings its own lead flow. Every plan is month to month with no long term contract.
• Users. Each plan includes a login to start, and more users are an add-on.
• Usage credits. Prepaid packs for bulk texting, bulk email, ringless voicemail deliveries and phone and email validation, bought in My LeadLocate when you need them.

When you compare, list what you pay today to show inventory on the web: the inventory module on the dealership site, any hosted inventory block on landing pages, and the hours somebody spends keeping those copies in line. Then set that beside the plans on the pricing page. If you want to watch it work first, the pre-recorded live demo shows inventory going into the portal and out onto a page.

Does the widget work on a website another vendor built?

Yes. The dealership inventory widget is one script tag, pasted into any page editor that accepts an HTML or embed block. Your page stays in your vendor's system with your design around it, and the widget renders your vehicles in the space you give it. If an editor strips script tags, our team sets up a working installation for your dealership on request.

Can I run the widget on several pages at once?

Yes. Create a widget for each page in Builder. Each one gets its own key, so the main site, an event page and a salesperson's page can each carry one, and you can see which page produced which request. All of them read the same inventory record.

Where do widget requests go?

To the dealer portal under Requests and to the LeadLocate CRM as a lead with the vehicle attached. The addresses you list in Email the lead to hear about it at the same time. Your team replies from the lead with the same unit inserted as a card, photo and price included.

Do I need an inventory feed to use the widget?

No. A feed is one way in. Without one, Inventory Link imports the vehicles from your own dealership website, and a broker with no lot uses auto broker inventory mode. An inventory feed and DMS access are not required.

How quickly do new vehicles show up in the widget?

As soon as they are in the portal. Add a trade this afternoon and it is in every widget this afternoon, with promo photos or stock imagery until your own photos are ready. Nobody edits the website page again.

Will the widget change how my website looks?

Your header, navigation and design stay exactly as they are. The widget renders inside the block you place it in, and on a phone each request sheet rises from the bottom of the screen the way shoppers expect from the apps they use every day.

How is the widget priced?

The widget is part of Inventory Link in the LeadLocate platform subscription. Your total depends on the plan you choose, any users you add and any usage credits you buy. The pricing page lists every plan.

Send us your website address or your feed and we will show you your real inventory rendered in a widget, with a test request landing in the CRM, before you decide anything. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.