Lead Pages: Automotive Landing Page Builder in Your CRM

A landing page outside your CRM produces an email. A landing page inside it produces a lead with an owner, a source and a first text already on its way.

Lead Pages is the automotive landing page builder inside LeadLocate CRM. A store builds a page with a headline, a logo, up to three lead forms and a footer, chooses the domain it publishes on, and every form submission becomes a lead in the CRM inbox, labeled with the page it came from.

That last part is why the builder sits in the CRM rather than beside it. A page built in a standalone tool ends its job by sending an email. A page built in Lead Pages ends its job by creating a lead that already has an owner, a status and a first text on the way, because the system that published the page is the system that receives the form.

The pages are made for the way dealerships really market: a sales event with a two week life, one model that needs its own page for an ad, a tax season offer, a credit rebuilding page, a salesperson's page for their business card. It works the same for a franchise store, an independent lot, a buy here pay here operation, an RV or boat dealer, a broker or a single salesperson building a personal pipeline.

Monday, 9:15. The sales manager decides to run a used truck event for the last ten days of the month. She opens the Website menu, goes to the Lead Page Manager and starts a page under Create a New Page. In Page Details she sets the Page Title, uploads the Company Logo and a Header Image of a truck on the lot, picks the Theme Color, writes the Contact Us Text and the Footer Text, and turns on Lead Form 1. Under Inventory Feeds she checks Trucks and SUVs, so only those units show.

9:40. She picks a domain under Choose Domain, sets the page address, and saves. Then she uses Duplicate on the finished page, changes the headline to a payment message, and has a second version for a second ad.

Monday afternoon. The address goes out in a bulk text to past customers on a trackable short link, onto the store's social posts, and onto a printed card from Design Studio.

Saturday, 10:05. A shopper fills out the form on her phone. The lead lands in the inbox labeled with the truck event page. Round robin lead assignment hands it to the next salesperson, Automated Templates send the first text within the minute, and an alert reaches the rep's desktop and phone.

The next Friday. She opens the analytics on the Website menu and the short link stats, sees which version drew more visits and more leads, and keeps the winner for the final weekend. No web developer, no vendor ticket, no exported spreadsheet.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Every page in the automotive landing page builder starts from the same proven layout: a header image, your logo, a headline, contact text, up to three lead forms, the inventory categories you choose and a footer. That structure is the template, and it is built for a phone first, because that is where most dealer traffic reads.

Customization happens in Page Details:

• Look: Header Image, Company Logo, Favicon Image and Theme Color.
• Words: Page Title, Contact Us Text, Footer Text, and Pop-up Label 1 through 3 for the prompts that open each form.
• Forms: Lead Form 1 through 3, plus iFrame Form 1 through 3 for forms your store already uses elsewhere.
• Inventory: Inventory Feeds, with Cars, SUVs, Trucks and Vans, so a truck event shows trucks.
• Tracking and chat: a Google Analytics Code field, a Screen Tracking Code field and a Live Chat Code field.

Duplicate is the fastest template of all. Finish one page you like, duplicate it, and change the headline, the image and the form for the next offer. For the words themselves, the salesperson landing page templates give copy that works for a rep's personal page.

The three native lead forms are the main event. Each one creates a lead in the CRM the moment it is sent. Keep each form short: a name, a mobile number, an email and one question that helps the first conversation, such as the vehicle they want or whether they have a trade. Every extra required field costs completions, and qualification is the first call's job.

The three iFrame form slots hold a form your store already runs somewhere else, so a page can carry it without rebuilding it. The Live Chat Code field puts your website chat on the page for the visitor who would rather type a question than fill in a form, and the live chat for car dealers page covers how stores staff it.

What the shopper agrees to on the form matters for every text that follows. Numbers on your DNC Blacklist stay blocked, the DNC Blacklist runs a live do not call lookup on numbers, and scheduled messages show Will not send for Do Not Call numbers, so a page's leads are contacted under the same rules as every other lead. Write the form's consent line with your counsel and keep it plain.

A page's address is set in Lead Page Manager URL Settings. Under Choose Domain a store picks from ready to use domains or from the domains it bought on the Domains screen in the CRM, then sets the page's own address with Choose a custom URL. A short, readable address on your own domain is easier to put on a card, a text or a radio spot.

The Lead Page URL Setting screen also holds a Forward URL Destination. Use it when an event ends: forward the page to your inventory site or to the next offer, so the address on last month's flyer still lands somewhere useful.

The custom domains and DNS page explains how a store buys a domain and edits its records without a developer. The domain, the pages and the leads all stay in your store's account.

The attribution report at most stores says website for everything. Lead Pages fixes that at the source, because every submission arrives labeled with the page that produced it. Give each campaign its own page and each page tells you how it did.

• One page per ad or offer. Duplicate a page for each version, and compare leads by page in the CRM.
• Short links in texts. Trackable short links show click stats for every page address you send in a text.
• Your own analytics. The Google Analytics Code and Screen Tracking Code fields hold the tracking your store already uses.
• Visitor analytics in the CRM. Website visitor analytics shows sessions, sources, devices, locations and top pages.
• Calls counted too. Put a tracking phone number on the page so calls from it are counted, recorded and transcribed.

Then judge each page past the form: appointments set, appointments shown and units sold from its leads. A page with fewer leads that close is the better page.

The first five minutes after a form is sent decide more than the page design ever will. Because Lead Pages lives in the CRM, those minutes are already handled:

• The lead lands in the inbox with the page as its source.
• Round robin or your distribution rules give it an owner on arrival.
• Automated Templates send the first text, and a sound and an on-screen alert flag the lead.
• Follow Up Processes start a multi step cadence if the first attempt goes unanswered.
• Manager lead copies put a sales manager on every lead a feed delivers.
• The phone and email validators put a validity dot on the lead, so the team calls the good numbers first.
• Every call, text, email and voicemail with that shopper stays on one timeline.

A salesperson's own page routes to that salesperson, and when they leave the store, their open leads hand over to a successor while the page and its history stay with the dealership.

These are the kinds of pages stores publish most. Each is a pattern you can copy with Duplicate.

• Used truck event. Header image of a real truck on the lot, Trucks and SUVs in Inventory Feeds, one form asking which truck and whether there is a trade, forwarded to the inventory site when the event ends.
• Tax season offer. A payment led headline, a short form, and a first text that offers two appointment times.
• Credit rebuilding page. Plain language about the situations the store works, a short form, and a first text carrying the SecureWebX apply link so the shopper can apply securely in English or Spanish.
• Trade appraisal page. A form for year, make, model and mileage, routed to the used car manager.
• Salesperson's personal page. Their photo, their name in the headline, their own form, printed on their business card.
• RV or boat show page. One page per show, with a form that books a walkthrough after the show weekend.

None of these needs a designer. All of them need an answer within minutes.

Most standalone dealership landing page software charges for the builder, then needs another tool to move the form into the CRM, and the lead still arrives without its page attached. Three products, three logins, three bills. Lead Pages is an automotive landing page builder that is part of the LeadLocate platform, so the builder, the domains, the forms and the routing into the inbox come with every plan.

It also replaces the waiting. A store that depends on a website vendor for a new offer page waits days for the build and days again for a change. A manager with Lead Pages builds the page before lunch and edits it while the ad is running.

The cost parts: your LeadLocate plan subscription, more user logins as an add-on when more of your team builds pages, and usage credits for bulk texting the page to your customer list, for phone and email validation, and for voicemail deliveries. The pricing page lays out every plan, all month to month with no long term contract.

The automotive landing page builder is ready in every account. Open the Website menu, go to the Lead Page Manager, start a page under Create a New Page, fill in Page Details, turn on at least one lead form, set the address in the URL settings and save. Point an ad, a text or a business card at the address and the leads start arriving. Training comes with every plan: the video library, Live Training sessions and Schedule Training from the CRM top bar.

For stores running managed campaigns, Leads Manager is where your store makes its selections and our team runs the ads, with every lead arriving in the same inbox as your Lead Pages leads. Pair the pages with round robin assignment, Automated Templates and your chat widget, and the page becomes the front door of a system that answers every visitor who knocks.

Do I need a web developer to build a lead page?

No. Lead Pages is a builder inside LeadLocate CRM under the Website menu. A manager starts a page in the Lead Page Manager, fills in Page Details, turns on a lead form, sets the address and saves. Editing later happens on the same screen.

Where do the leads from a lead page go?

Into the lead inbox in the CRM, labeled with the page as their source. From there they follow your round robin assignment, Automated Templates and Follow Up Processes like every other lead.

Can a lead page use our own domain?

Yes. Under Choose Domain you pick from ready to use domains or from domains your store bought on the Domains screen in the CRM, then set the page address. A Forward URL Destination can send visitors on to another page when an offer ends.

Can each salesperson have their own page?

Yes. A rep with access builds a page with their own photo, name and form, and its leads route to them. When a rep leaves, their open leads hand over to a successor and the page stays with the dealership.

Can we put a form we already use on a lead page?

Yes. Page Details has three iFrame form slots beside the three native lead forms, and a Live Chat Code field for your website chat.

How do we see which page and which ad produced a lead?

Every submission arrives labeled with its page, so one page per ad or offer gives you a clean count. Trackable short links show clicks from texts, the Google Analytics Code and Screen Tracking Code fields hold your own tracking, and website visitor analytics shows sessions and sources.

Lead Pages comes with every LeadLocate plan. Watch the recorded demo to see a page built and a lead arrive from it, or book a walkthrough for your store. Every plan is month to month.

Prefer to talk right now? Call or text 844-376-2274.