LeadLocate for Internet Sales Managers

The internet department's day on the platform: the lead lands, the first reply fires, the text goes out with the car in it, the appointment books itself, and the GM reads the response times.

Response time first, because every internet lead was also sent to two other stores. Then contact rate, appointment set rate, show rate, the closing ratio on internet leads, and the cost per lead and per sale by source, which is the number the GM uses to decide which vendors survive the next renewal. An internet manager is graded on speed and persistence, and on proving both with a record rather than a claim.

LeadLocate is built around that record. Every lead arrives stamped with its source, every reply is timestamped, every text carries delivery status, and every appointment sits on one calendar, so the Reports dashboard can show the department's response time and show rate without anybody building a spreadsheet. This page walks an internet manager's day in the order the screens get used, with the real names on screen, then covers what the GM sees and how to start. The LeadLocate CRM product page covers the software module by module.

Lead Feeds Manager is the intake. Each source gets its own feed, custom source feeds handle the sources nobody else supports, and every new lead pushes into the CRM instantly with the feed name on the record. Intake Process Automation runs the in house automations that stores used to pay a third-party automation tool to do, with an intake hook for sources that post into it. Round robin assignment puts the lead on the next rep in rotation, and notifications reach that rep by the emails and numbers they chose, with a sound alert and an on screen toast, on the desktop and in the LeadLocate app.

Before the rep opens it, Automated Templates have already sent the inbound reply for that feed, from a master set with automation for leads that land unassigned. The response time the GM reads is therefore the automated reply plus the human follow up, and the internet manager decides how the two divide. The Workspace lists the new lead as a to-do until somebody takes it.

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The rep opens the lead and texts from the two way texting inbox, which shows delivery status on every bubble, sent, delivered or failed, so the department knows whether the customer received anything before deciding they went quiet. RCS messaging runs where the customer's phone supports it and falls back to SMS automatically. The vehicle button in the composer attaches the unit from inventory with photos and price, which is how a vehicle goes out by text without a screenshot, and trackable short links report who clicked. The AI writing assistant drafts the message on request, AI merge fields personalize it, and voice dictation lets a rep talk instead of type.

Email is its own inbox with a composer, single message view and archive. Email domain authentication sends from the store's own domain rather than a shared one, which is what keeps the department's mail out of the spam folder. The Email Validator and Phone Validator show validity dots on the lead, so a rep knows the number is live before dialing it. Every call, text, MMS, email and voicemail lands in one communications log on the lead.

Each rep has a public booking link with booking hours, set in the one Calendar Settings popup, and the rep drops that link into the text so the customer picks the time. Team availability is on the shared calendar, round robin works on the calendar as well as on leads, and a Google Calendar connect keeps the rep's personal calendar in step. On the phone, Quick Schedule mirrors the rep's booking link for the customer who calls instead of clicking.

Keeping the appointment is Text Automation's job: a reminder triggered by lead activity, and the In-Store Now flag when the customer walks in, so the appointment board and the showroom agree. Appointments set and shown are on the Reports dashboard per rep, which is the show rate the GM asks about, read from one screen.

Most internet leads do not answer the first message, and the department is judged on what happens next. Follow Up Processes run a multi step drip per lead type, texts and emails in the order the manager set, with a restore defaults control. Email Automation carries the long tail, and Texting Chatbots text back when a customer replies to a campaign after hours. A Voicemail Drop from the library goes to a whole list without a rep dialing each number.

Bulk Texting and Bulk Email with recipient lists handle the month end push, and keyword triggers can act on what a customer texts back. The DNC Blacklist page blocks a number in both directions and runs a live do not call lookup, and blacklist import brings in the list the store already keeps, so the department's persistence stays inside the rules. When a lead is finally marked lost, the lost reason popup records why, which is how the manager learns which sources produce shoppers and which produce noise; the what to expect page explains why a shopper with a small budget and a big wish list is still a real lead.

Start New Deal from the lead opens EZ Desking, with cash, finance and lease structures in a multi pencil grid from the store's centralized deal defaults. The pencil goes to the customer as a deal page branded to the store, PIN protected, with e-signature and a revision view, and deal chat on that page keeps the negotiation on the record with link previews and photo drops. A PencilRecap sheet gives the customer a recap to share at home.

The credit application is a SecureWebX apply link texted from the CRM: five steps on a phone, co-applicant supported, e-signature and consent captured, and an abandoned application feeds back to the CRM for follow up. The trade comes in through the trade-in form with photos and a VIN scan from the customer's phone. Digital retail on the deal page adds build, document review, deal review and a shipping quote for the buyer who is not local. None of it requires the customer to come in before the numbers are agreed.

The Website menu is Lead Pages, a landing page builder with per page URL settings, plus personal salesperson websites and a free live chat widget for the dealer site. Visitor analytics show overview, realtime, sessions, geography, devices, sources, search, top pages and session detail, so the manager knows which page produced the lead. Tracking phone numbers per source turn the phone calls into lines on the same report.

Leads Manager is the self service campaign builder, with a zone editor, zip stats, a market scan and offers; the store makes its selections and our team runs the campaign through the webXintel Ads Network. Exclusive local leads from those campaigns are a mix of VIN specific shoppers, who arrive with the unit attached, and open shoppers who describe what they want. Every lead in your zone is delivered to you and only you, prescreened at capture by the questions the consumer answers before the form submits, and backed by a replacement review: a rep files a Quality Control Request, a manager approves or rejects it, and a bad lead costs the store nothing.

The Reports dashboard for the department: leads in by feed, response activity per rep, appointments set and shown, deals started. The lost reasons for the day. The Quality Control Requests waiting for a manager to approve or reject. The custom lead statuses, tags and row colors the department set up make the inbox readable at a glance, so the last scan of the day is colors, not records.

The GM reads the same dashboard across the store, opens the same texting threads and hears the same call recordings with transcripts. User Management gives the internet manager the Manager role and the GM Master Administrator, with per user notification toggles; the user roles page covers it. The platform is built so the store keeps selling. Each product is its own application under one login, every thread, call recording, lost reason and lead record is written the moment it happens and stays safe, and the store's main phone line, DMS and website stay the store's own. For an internet department that means the inbox a manager closed at nine at night is the inbox that opens at eight in the morning, with the same threads, the same statuses, the same row colors and the same Quality Control Requests waiting exactly where they were left.

Every plan is month to month with no long term contract. CRM Only starts at $199 per month for a department that already has its own lead sources, and plans with exclusive local leads start higher and include the full CRM, because the CRM is what receives and delivers the leads. Leads can be routed into a CRM the store already runs at no price change. Current plans and figures are on the pricing page. An inventory feed and DMS access are not required.

Setup for the internet department: Lead Feeds Manager pointed at every source, Automated Templates per feed, Follow Up Processes reviewed against how the department actually follows up, email domain authentication, a booking link per rep, and tracking numbers per source. Our team does it with you. The recorded demo shows the screens before you commit, and the contact page reaches a person. Other roles have their own pages on the solutions hub.

What does an internet sales manager at a car dealership do on LeadLocate?

Points Lead Feeds Manager at every source, sets the Automated Templates that answer each lead instantly, runs the department's conversations from the two way texting inbox with the vehicle attached, sets appointments through booking links, keeps the quiet leads in Follow Up Processes, and reads response time and show rate on the Reports dashboard.

How fast does the first reply go out?

Lead Feeds Manager pushes the lead into the CRM instantly, and Automated Templates send the inbound reply for that feed at once. The rep's notification fires at the same time by text, email, sound and on screen toast.

Can I tell whether the customer received my text?

Yes. Every bubble in the texting inbox shows delivery status, sent, delivered or failed, and trackable short links show who clicked. RCS runs where the phone supports it and falls back to SMS.

Can the department desk a deal with a customer who never comes in?

Yes. EZ Desking builds the pencil, the customer signs on a PIN protected deal page with e-signature and deal chat, the credit application is a SecureWebX apply link on their phone, and the trade comes in by VIN scan and photos.

Are the leads filtered or scored?

No. The consumer answers pre-screening questions at capture and every submitted lead in the zone is delivered. A bad lead goes through a Quality Control Request to replacement review after delivery.

Do I need a feed or DMS access to start?

No. Neither is required. With a feed, Inventory Link takes it, or imports inventory from your own website, and the vehicle button in every composer attaches your actual units.

Watch the recorded demo or book a walkthrough on your own leads. Month to month, no long term contract, and your DMS stays where it is.

Prefer to talk right now? Call or text 844-376-2274.