Zemanta Integration for Car Dealers

Native advertising for your store, set up on request and run from the same CRM that works the lead.

Zemanta is a demand side platform, now part of the same commercial family as the Teads and Outbrain offering. Instead of buying placements on one network's publisher roster, it bids into more than fifty supply sources at once, covering native units, standard display and video across a very large share of the open web.

The difference from a native network matters for a dealership. A native buy is a product: headline, thumbnail, click, one roster of sites. A demand side platform is a buying tool. You bring the audience definition, the inventory rules, the frequency caps and the creative sizes, and the system goes shopping across every source it is connected to. That is more reach and considerably more decisions.

For most stores this is the advanced tier rather than the starting point. It is the sensible answer when a group has already learned what works on a single native network and wants the same message carried across the open web at scale, without signing the enterprise contract that a traditional trading desk requires. It sits in the same conversation as programmatic display advertising for dealers rather than in the same conversation as a recommendation widget.

The case is scale without a trading desk. A dealer group that wants one message across native, display and video, with real frequency control and one reporting surface, would otherwise be quoted an enterprise platform contract and a percentage of media. Buying programmatically through an existing account relationship removes most of that overhead, and the API is unusually approachable compared with the incumbents.

The first honest objection is that a demand side platform gives a store enough rope to do real damage. Open exchange inventory contains everything nobody curated out, and the defaults are not friendly to a brand that a manufacturer audits. Inventory lists, category blocks, viewability floors and frequency caps are all the buyer's responsibility here, and they are not optional work. A store that would not read a placement report should not be buying programmatically at all.

The second objection is measurement. Programmatic display earns its keep through view through effects and reach, and a channel whose value is partly unattributable is a difficult thing to defend in a monthly meeting against a search line item with clean numbers. The honest framing is that this is a reach instrument, and it belongs in the awareness half of a dealership advertising plan. If your question this month is where the next twenty leads come from, the answer is not here.

The third is the gate. Access here is not open, which is covered next, and a single rooftop store may simply not clear it.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Any dealership on LeadLocate can run Zemanta. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Zemanta requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Zemanta account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Zemanta account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

When Zemanta runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Zemanta reports as a conversion, laid beside every other channel in the same report so the question of whether Zemanta earned its budget is answered in one place.

Lead capture on Zemanta is a click through: the ad sends the shopper to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so the inquiry is a lead in the CRM with the campaign attached the moment it is submitted. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Zemanta is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Zemanta, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Zemanta answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Zemanta on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Zemanta issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. On Zemanta the mechanism is token, issued through the Outbrain account relationship, and our team registers and maintains the credentials for your dealership. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Zemanta account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Zemanta is being set up.

The second is your own Zemanta account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Zemanta through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Zemanta is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

On budget, the useful fact is that Zemanta follows the Outbrain account terms, and our team confirms the practical minimum for your market before anything is booked. On timing, set the expectation before you start: results on Zemanta read over weeks rather than days, because a household reached today searches your store by name later in the week, and the CRM shows that branded lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Zemanta happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Zemanta is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Zemanta can do, LeadLocate can do for your store. Feeding sales results back to Zemanta so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Zemanta beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Zemanta, and tell us two things: whether the store or its agency already has a Zemanta account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Zemanta is arranged.

The subscription price is the same whichever networks you run. Media under your own Zemanta account is billed by Zemanta directly to your dealership, with no markup from us.

Does LeadLocate integrate with Zemanta?

Yes, on request. Ask for Zemanta from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Zemanta account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Zemanta for you keep their seat and we work inside it.

How long does it take to set up Zemanta?

Usually the same day for platforms with public credentials. Where Zemanta reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Zemanta completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Zemanta?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Zemanta account is billed by Zemanta to you and never marked up by us.

Can Zemanta leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Zemanta together with my other advertising?

Yes. Zemanta sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Zemanta supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Zemanta account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Zemanta for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Zemanta is arranged.

Prefer to talk right now? Call or text 844-376-2274.