Connect Google Ads to Your Dealership CRM

Your own Google account or the managed network, planned in Leads Manager, with every lead in one CRM.

Google Ads is the only advertising account a dealership can open that covers the entire funnel in one place. Search captures somebody typing the exact thing they want to buy. Performance Max spreads a single budget across Search, Display, YouTube, Gmail and Maps. Demand Gen works the upper funnel. Vehicle Listing Ads render actual VIN level inventory directly in results, with the price and the mileage on the unit.

For a store the practical consequence is that Google is where the highest-intent demand in automotive lives. A person searching for a specific trim within twenty miles of your lot is closer to a purchase than anyone you will reach anywhere else in this catalogue, and they cost accordingly.

Two details are worth knowing because they change how the account is structured. Waze inventory now runs inside Performance Max under store visit goals rather than as a separate buy, so a dealership asking about Waze is really asking about a PMax setting. And lead form assets capture an opt-in inside the search result itself, without the shopper ever reaching a landing page, which is the same mechanic that makes social lead forms cheap.

The argument for Google is intent, and it is the strongest argument in paid media. Nobody types a model and a trim and a city by accident. Compared with every social and programmatic channel in this directory, the person arriving from a search result has already done the work of deciding roughly what they want.

The honest objection is cost and competition. Automotive search is one of the most contested categories there is, you are bidding against franchise stores, national aggregators and the listing sites, and a poorly structured account will spend a real budget on searches that were never going to buy from you. Google rewards structure and punishes carelessness more than any other platform here.

The second objection, less often said out loud, is that Google is where most dealership agencies already are. If a store is unhappy with its advertising, there is a decent chance the problem is not the channel but the account. That is worth diagnosing before moving money, and it is a reason to read how Google Ads works for car dealerships before deciding what to change.

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Any dealership on LeadLocate can run Google Ads. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Google requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Google account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Google account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Google. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Google is one line in a report rather than another dashboard to log into.

Leads arrive two ways. Where Google offers a lead form inside the platform, the submission posts to the CRM as it is made, prefilled with what the shopper already gave Google; where the ad clicks out, the click lands on a LeadLocate lead page in your dealership's name and the inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Google is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Google, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Google Ads answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Google on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Google issues advertising credentials without a vendor review, which is the fastest kind of platform to turn on: our team registers the developer access, connects your account or opens one in your name, and campaigns can start the same day. On Google the mechanism is OAuth2 plus a developer token applied for through an MCC account, and our team registers and maintains the credentials for your dealership.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Google is being set up.

The second is your own Google account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Google through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Google is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Google carries no platform imposed minimum spend, so the practical floor is whatever buys enough impressions inside your trade area to be worth reading. On timing, expect readable lead volume inside about twenty four hours once a campaign is live, which is faster than most categories on this directory. Because of that, the plan for Google is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Google to search, social and the managed network in one place instead of reconciling three dashboards.

Google Ads offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Google which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Google, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Google Ads, and tell us two things: whether the store or its agency already has a Google account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Google is arranged.

The subscription price is the same whichever networks you run. Media under your own Google account is billed by Google directly to your dealership, with no markup from us.

Does LeadLocate integrate with Google Ads?

Yes, on request. Ask for Google Ads from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Google account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Google for you keep their seat and we work inside it.

How long does it take to set up Google Ads?

Usually the same day for platforms with public credentials. Where Google reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Google completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Google Ads?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Google account is billed by Google to you and never marked up by us.

Can Google leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Google together with my other advertising?

Yes. Google sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Google supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Google account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Google for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts Google Ads in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.