Microsoft Advertising CRM Integration

Microsoft Advertising for dealerships and the agencies that run them, available on request with one report and one point of contact.

Microsoft Advertising is search on Bing, plus Yahoo and DuckDuckGo results, plus an audience network that places native units across MSN, Outlook and Edge. It is the second search account a dealership opens, and the one most never get around to opening.

The piece that matters most for a store is Automotive Ads, which are feed-based inventory listings rendering actual units with price and mileage, the direct counterpart to Google's Vehicle Listing Ads. Microsoft documents these under its bulk feed tooling rather than as a separate product, which is part of why they are so widely overlooked.

The other structural fact is import. Microsoft is built to ingest a Google Ads account wholesale, campaigns, ad groups, keywords and copy together. That is a deliberate acquisition strategy on their part and it is genuinely useful: the marginal effort of adding this platform, once Google exists, is close to nothing.

Two reasons, and they compound. Cost per click on Microsoft runs consistently below Google in automotive because fewer advertisers are competing for the same searches. The same budget simply buys more clicks.

The second is who is on the other end. The audience skews older and higher income, which in a dealership context maps toward cash buyers and near-prime credit rather than the subprime end of the market. For a store whose problem is approval rates rather than lead volume, that demographic skew is worth more than the click discount.

The honest objection is scale. Microsoft's share of search is a fraction of Google's, so this is an addition to a search budget and not a replacement for one. A dealership that runs Microsoft alone and expects Google-sized volume will be disappointed, and a vendor who sells it that way is doing the store a disservice. It is the highest-efficiency search dollar available, applied to a smaller pool, which is the same trade-off described on the Microsoft Ads channel page.

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Prefer to talk right now? Call or text 844-376-2274.

Any dealership on LeadLocate can run Microsoft Advertising. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Microsoft requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Microsoft account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Microsoft account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Microsoft. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Microsoft is one line in a report rather than another dashboard to log into.

Leads arrive two ways. Where Microsoft offers a lead form inside the platform, the submission posts to the CRM as it is made, prefilled with what the shopper already gave Microsoft; where the ad clicks out, the click lands on a LeadLocate lead page in your dealership's name and the inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Microsoft is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Microsoft, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Microsoft Advertising answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Microsoft on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Microsoft issues advertising credentials without a vendor review, which is the fastest kind of platform to turn on: our team registers the developer access, connects your account or opens one in your name, and campaigns can start the same day. On Microsoft the mechanism is OAuth2 plus a developer token, and our team registers and maintains the credentials for your dealership.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Microsoft is being set up.

The second is your own Microsoft account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Microsoft through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Microsoft is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Microsoft carries no platform imposed minimum spend, so the practical floor is whatever buys enough impressions inside your trade area to be worth reading. On timing, expect readable lead volume inside about twenty four hours once a campaign is live, which is faster than most categories on this directory. Because of that, the plan for Microsoft is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Microsoft to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Microsoft Advertising can do, LeadLocate can do for your store. Feeding sales results back to Microsoft so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Microsoft beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Microsoft Advertising, and tell us two things: whether the store or its agency already has a Microsoft account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Microsoft is arranged.

The subscription price is the same whichever networks you run. Media under your own Microsoft account is billed by Microsoft directly to your dealership, with no markup from us.

Does LeadLocate integrate with Microsoft Advertising?

Yes, on request. Ask for Microsoft Advertising from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Microsoft account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Microsoft for you keep their seat and we work inside it.

How long does it take to set up Microsoft Advertising?

Usually the same day for platforms with public credentials. Where Microsoft reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Microsoft completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Microsoft Advertising?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Microsoft account is billed by Microsoft to you and never marked up by us.

Can Microsoft leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Microsoft together with my other advertising?

Yes. Microsoft sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Microsoft supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Microsoft account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Microsoft for you keep their seat and we work inside it.

Ask for Microsoft Advertising from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.