Run Wunderkind from Your Dealership CRM

Retargeting for your store, set up on request and run from the same CRM that works the lead.

Wunderkind is a performance marketing platform built around owned channels rather than paid placements. The output is email and text messages sent to people, triggered by what those people did on your own website: which pages they spent time on, what they configured, what they abandoned partway through. It is closer to marketing automation than to a media buy, and it belongs in this directory because it is sold alongside advertising budgets and competes for the same money.

For a dealership the recognisable shape is the abandoned interaction. A shopper builds a payment estimate, starts a trade appraisal, gets three quarters of the way through a credit form and leaves. That behaviour is a strong signal, it is happening on property you own, and following it up quickly is one of the few marketing activities almost nobody argues with. Wunderkind's business is doing that follow up at scale and at speed.

The reason this page is written more carefully than most in the directory is the layer underneath. The platform's premise is identity, and identity is where both its power and its risk live. That is not a reason to dismiss it. It is a reason to read the next two sections before signing anything, and to read what a dealership CRM already does alongside it.

The case is speed on your own traffic. An abandoned trade appraisal is worth something for a short window, and most stores answer it hours later or not at all. A system that fires a well written message inside minutes, addressed to what the person was actually doing, converts a measurable share of an audience that cost real money to attract and would otherwise be lost entirely. That is a genuine argument and it does not depend on any claim about advertising performance.

The honest objection is compliance weight, and it is heavier here than anywhere else in this catalogue. Sending email and text to people carries a body of consent obligations that sit on the dealership, not on the vendor supplying the mechanism. A platform that makes it easy to message more people faster also makes it easy to message someone who did not agree to hear from you, and the exposure for that lands on the store's name and the store's number. Any dealership evaluating identity based marketing should ask exactly whose consent record authorises each message, get the answer documented, and have counsel look at it. A vendor's identity layer does not discharge a store's obligations, and treating it as though it does is how a marketing programme becomes a legal problem.

The second objection is overlap. Triggered follow up from site behaviour is a category a modern CRM is already in. Before paying separately for it, a store should establish which messages the two systems would each own, because paying twice to message the same customer twice is worse than either system alone. Set expectations against what to expect from car sales leads before committing a budget.

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Any dealership on LeadLocate can run Wunderkind. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Wunderkind requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Wunderkind account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Wunderkind account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Wunderkind. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Wunderkind is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Wunderkind where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Wunderkind is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Wunderkind, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Wunderkind answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Wunderkind on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Wunderkind sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Wunderkind keep it and we work inside it.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Wunderkind account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Wunderkind is being set up.

The second is your own Wunderkind account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Wunderkind through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Wunderkind is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Wunderkind sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Wunderkind over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Wunderkind happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Wunderkind is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Wunderkind offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Wunderkind which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Wunderkind, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Wunderkind, and tell us two things: whether the store or its agency already has a Wunderkind account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Wunderkind is arranged.

The subscription price is the same whichever networks you run. Media under your own Wunderkind account is billed by Wunderkind directly to your dealership, with no markup from us.

Does LeadLocate integrate with Wunderkind?

Yes, on request. Ask for Wunderkind from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Wunderkind account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Wunderkind for you keep their seat and we work inside it.

How long does it take to set up Wunderkind?

Usually the same day for platforms with public credentials. Where Wunderkind reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Wunderkind completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Wunderkind?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Wunderkind account is billed by Wunderkind to you and never marked up by us.

Can Wunderkind leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Wunderkind together with my other advertising?

Yes. Wunderkind sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Wunderkind supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Wunderkind account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Wunderkind for you keep their seat and we work inside it.

Ask for Wunderkind from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.