Run Criteo from Your Dealership CRM

Your own Criteo account or the managed network, planned in Leads Manager, with every lead in one CRM.

Criteo is a commerce media company that grew out of retargeting. The core product still follows people who visited your website, but the reason it is a separate entry from the lighter platforms in this family is the data set behind it. Criteo sits across a very large volume of shopping behaviour on retailer and publisher properties, and that breadth is what its bidding and creative decisions run on.

For a dealership the practical consequences are two. Dynamic creative is stronger, meaning the ad that follows a shopper can render specific items with real attributes rather than a generic brand banner. And audience modelling reaches beyond your own site pool, so a campaign is not strictly limited to people who already visited you.

Lead capture is clickout. Nothing is submitted inside an ad unit, so every campaign returns the shopper to your website and your own page converts them. Authentication on their side is OAuth2 client credentials, which is a machine to machine pattern rather than a sign in with your account button, and that detail changes how a connection would be set up. The wider channel argument already lives on programmatic display advertising for dealers, and this page will not restate it.

The case is depth. A retargeting platform that only knows your own website is limited to the audience your other marketing produced. One with a wide commerce intent set can distinguish between a visitor who browsed once and a household showing purchase behaviour across a category, and it can bid differently on the two. On a considered purchase like a vehicle, that difference is worth real money, because the wasted half of retargeting spend is usually people who were never going to buy anything.

The honest objection is opacity, and it is the reason this page is more cautious than the one next to it. Criteo has historically been sold as an enterprise product with pricing and commitments negotiated rather than published, and a smaller advertiser has limited visibility into how a bid is priced or what margin sits between the money in and the media out. There is now a lower barrier tier aimed at growing advertisers and a self service onboarding path, which is a genuine change, but any store or vendor should verify the current path and any undisclosed minimum before committing time or budget. Taking a platform's stated entry point on faith is how a dealership ends up in a contract it did not intend to sign.

The second objection is the same one that applies to every retargeting platform: results only arrive quickly where an audience already exists. A store with thin website traffic is buying an empty room, and no amount of data sophistication on the vendor's side fixes that. Set expectations against what to expect from car sales leads before approving a budget.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Any dealership on LeadLocate can run Criteo. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Criteo requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Criteo account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Criteo account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Criteo. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Criteo is one line in a report rather than another dashboard to log into.

Lead capture on Criteo is a click through: the ad sends the shopper to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so the inquiry is a lead in the CRM with the campaign attached the moment it is submitted. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Criteo is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Criteo, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Criteo answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Criteo on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Criteo issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. On Criteo the mechanism is OAuth2 client credentials, and our team registers and maintains the credentials for your dealership. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Criteo is being set up.

The second is your own Criteo account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Criteo through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Criteo is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

On budget, the useful fact is that Criteo verify before scoping, the Commerce Growth tier is the low barrier path, and our team confirms the practical minimum for your market before anything is booked. On timing, set the expectation before you start: results on Criteo read over weeks rather than days, because a household reached today searches your store by name later in the week, and the CRM shows that branded lift beside the direct leads. Because of that, the plan for Criteo is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Criteo to search, social and the managed network in one place instead of reconciling three dashboards.

Criteo offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Criteo which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Criteo, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Criteo, and tell us two things: whether the store or its agency already has a Criteo account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Criteo is arranged.

The subscription price is the same whichever networks you run. Media under your own Criteo account is billed by Criteo directly to your dealership, with no markup from us.

Does LeadLocate integrate with Criteo?

Yes, on request. Ask for Criteo from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Criteo account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Criteo for you keep their seat and we work inside it.

How long does it take to set up Criteo?

Usually the same day for platforms with public credentials. Where Criteo reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Criteo completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Criteo?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Criteo account is billed by Criteo to you and never marked up by us.

Can Criteo leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Criteo together with my other advertising?

Yes. Criteo sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Criteo supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Criteo account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Criteo for you keep their seat and we work inside it.

Ask for Criteo from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.