Run RTB House from Your Dealership CRM

Your own RTB House account or the managed network, planned in Leads Manager, with every lead in one CRM.

RTB House buys retargeting inventory across the open exchanges, the same broad territory as every other platform in this family. What it sells as its difference is the bidding layer. Rather than rule based bidding tuned by an account manager, it runs deep learning models that decide who to bid on, how much, and which creative to render, and it retrains those models continuously against outcomes.

The claim attached to that architecture is that it performs better on considered purchases than standard dynamic retargeting does. The reasoning is worth understanding because it is not marketing noise. A rule based system optimises toward the click, which suits a low value item somebody buys on impulse. A model trained on longer conversion paths can learn that a particular visitor pattern predicts a purchase five weeks out and bid accordingly instead of chasing whoever is closest to clicking today.

A vehicle is the archetypal considered purchase. Weeks of research, multiple people involved, several site visits, a large sum of money. If the argument for model driven bidding holds anywhere outside high end retail, it holds in automotive. The wider channel case sits on programmatic display advertising for dealers and is not repeated here.

The case is the mismatch between how most retargeting optimises and how a vehicle is actually bought. Standard dynamic retargeting spends most of its budget on the people most likely to click soon, which in automotive means bidding hardest on browsers and shoppers who were coming back anyway. A system optimising for the eventual purchase rather than the next click distributes money differently, and on a long consideration cycle that difference compounds.

The honest objection is that you cannot inspect it. A learned model is a black box by construction, and neither your store nor we can audit why it bid what it bid. When performance is good that is a comfortable trade. When performance drops there is no lever to pull and no explanation to give a general manager, only a request to give it more time and more data. A dealership that needs to understand its media should think hard before buying a system that structurally cannot explain itself.

The second objection is commercial. This is not a platform a single rooftop opens on a Tuesday afternoon. Access sits behind a contract, and the commitment is designed for advertisers spending at a level most independent stores do not reach in a quarter. If the model needs volume to learn, a small budget is also the worst possible way to test it, which means the cheap trial that would tell you whether the claim holds is not really available. Set expectations against what to expect from car sales leads before anybody signs anything.

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Any dealership on LeadLocate can run RTB House. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If RTB House requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own RTB House account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a RTB House account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to RTB House. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so RTB House is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside RTB House where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against RTB House is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on RTB House, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. RTB House answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn RTB House on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

RTB House sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on RTB House keep it and we work inside it.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while RTB House is being set up.

The second is your own RTB House account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs RTB House through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading RTB House is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

RTB House sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge RTB House over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of RTB House happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so RTB House is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever RTB House can do, LeadLocate can do for your store. Feeding sales results back to RTB House so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants RTB House beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for RTB House, and tell us two things: whether the store or its agency already has a RTB House account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while RTB House is arranged.

The subscription price is the same whichever networks you run. Media under your own RTB House account is billed by RTB House directly to your dealership, with no markup from us.

Does LeadLocate integrate with RTB House?

Yes, on request. Ask for RTB House from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own RTB House account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage RTB House for you keep their seat and we work inside it.

How long does it take to set up RTB House?

Usually the same day for platforms with public credentials. Where RTB House reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as RTB House completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for RTB House?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own RTB House account is billed by RTB House to you and never marked up by us.

Can RTB House leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run RTB House together with my other advertising?

Yes. RTB House sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something RTB House supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own RTB House account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage RTB House for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while RTB House is arranged.

Prefer to talk right now? Call or text 844-376-2274.