Simpli.fi Integration for Car Dealers

Programmatic buying for your store, set up on request and run from the same CRM that works the lead.

Simpli.fi is the programmatic vendor most likely to already be selling your store something. Its automotive book is unusually deep, and when a dealership says it is already doing programmatic, this is the name that comes back more often than any other.

Two capabilities explain the position. The first is unstructured data targeting, which means bidding against the raw signal attached to an impression rather than against a packaged audience segment somebody else assembled. In practice that lets a buyer chase very specific behaviour, such as somebody reading a review of one particular model, instead of buying a broad in market bucket.

The second is addressable geofencing, and it is the one dealers recognise. Draw a boundary around a competitor's lot, a service drive, an auction or a stadium, and reach the devices that were inside it. Draw it around a list of household addresses and reach those homes specifically. It is the tactic behind most conquest pitches a store hears, and the full argument for and against it sits on geofencing advertising for dealers.

The case is precision at a local scale. A store does not need national reach, it needs the right few thousand households inside a trade area, and a platform built to slice signal that finely can find them without paying for a state. Conquest boundaries around competitors, service reminders aimed at households known to own an ageing unit of a given make, and tight radius awareness around a new location are all straightforward here and awkward on a general network.

The honest objection is that precision is easy to sell and hard to verify. Device level location data is noisy. A boundary drawn around a busy lot on a main road catches passing traffic, drive through customers and the staff of the business next door, and the resulting audience is smaller and dirtier than the pitch suggests. Attribution back to a walk in is modelled rather than counted, and a modelled number can be produced whether or not the campaign worked.

The second objection is commercial opacity. Much of this platform's volume moves through resellers and white labelled partners, so the store frequently cannot see how its budget splits between media and margin. That is not a reason to avoid the channel. It is a reason to ask for the split in writing, and to be suspicious of any answer that arrives as a single blended number.

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Prefer to talk right now? Call or text 844-376-2274.

Simpli.fi is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Simpli.fi account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Simpli.fi for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

When Simpli.fi runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Simpli.fi reports as a conversion, laid beside every other channel in the same report so the question of whether Simpli.fi earned its budget is answered in one place.

Leads arrive either through a form inside Simpli.fi where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Simpli.fi is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Simpli.fi, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Simpli.fi is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Simpli.fi for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Simpli.fi on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Simpli.fi sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Simpli.fi keep it and we work inside it.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Simpli.fi for that path to be producing leads.

Your own Simpli.fi account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Simpli.fi to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Simpli.fi sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Simpli.fi over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Simpli.fi is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Simpli.fi to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Simpli.fi can do, LeadLocate can do for your store. Feeding sales results back to Simpli.fi so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Simpli.fi beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Simpli.fi and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Simpli.fi is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Simpli.fi account is billed by Simpli.fi to you and never marked up by us.

Does LeadLocate integrate with Simpli.fi?

Yes, on request. Ask for Simpli.fi from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Simpli.fi account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Simpli.fi for you keep their seat and we work inside it.

How long does it take to set up Simpli.fi?

Usually the same day for platforms with public credentials. Where Simpli.fi reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Simpli.fi completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Simpli.fi?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Simpli.fi account is billed by Simpli.fi to you and never marked up by us.

Can Simpli.fi leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Simpli.fi together with my other advertising?

Yes. Simpli.fi sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Simpli.fi supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Simpli.fi account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Simpli.fi for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Simpli.fi is arranged.

Prefer to talk right now? Call or text 844-376-2274.