Viant Integration for Car Dealers

Programmatic buying for your store, set up on request and run from the same CRM that works the lead.

Viant is a demand side platform built around household identity rather than around the browser. Instead of following a cookie that expires, it resolves the devices, the televisions and the streaming accounts that belong to one home and treats them as a single addressable unit. Buying is concentrated in connected TV and streaming, with display and audio alongside.

For a car store the unit of purchase is genuinely the household, which is why the model fits. A vehicle is chosen by more than one person in most homes, the conversation runs for weeks, and the person who searches is often not the person who signs. A platform that can put the same message on the living room screen, the tablet and the phone belonging to that home, and count the frequency once, is describing the way the decision actually gets made.

That long consideration window is the argument. A shopper begins thinking about replacing a vehicle months before a test drive, and the channels that reach them at that stage are the ones described on connected TV advertising for dealers rather than the ones that catch a search at the end.

The case is reaching a household before it starts shopping, without paying to reach it four times through four different platforms that cannot see each other. Cookie based buying degrades further every year, and a graph built on more durable signals holds up better on a television, where there was never a cookie to begin with. For a store with a defined trade area and a brand it wants known before the search happens, that is a real advantage.

The honest objection is that household level resolution is a blunt instrument in a business that sells to individuals. The same home contains the person who wants a truck, the person who wants a hybrid and the teenager who wants neither, and a spot bought against the household reaches all three. Match rates and graph coverage also vary by market and by vendor, and the difference between the coverage in a claim and the coverage in your county is not something a dealership can independently audit.

The second objection is proof speed. Streaming inventory works upstream of the visit, so the honest measurement is a lift over a flight rather than a same day count. A store that needs this month's numbers to justify this month's spend will find that uncomfortable, and should say so before it buys rather than after.

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Prefer to talk right now? Call or text 844-376-2274.

Viant is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Viant account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Viant for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Viant. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Viant is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Viant where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Viant is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Viant, and when you do, our team builds that audience or that inventory creative for your store.

Viant is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Viant for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Viant on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Viant sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Viant keep it and we work inside it.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Viant for that path to be producing leads.

Your own Viant account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Viant to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Viant sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Viant over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Viant happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Viant is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Viant offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Viant which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Viant, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Viant and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Viant is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Viant account is billed by Viant to you and never marked up by us.

Does LeadLocate integrate with Viant?

Yes, on request. Ask for Viant from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Viant account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Viant for you keep their seat and we work inside it.

How long does it take to set up Viant?

Usually the same day for platforms with public credentials. Where Viant reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Viant completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Viant?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Viant account is billed by Viant to you and never marked up by us.

Can Viant leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Viant together with my other advertising?

Yes. Viant sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Viant supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Viant account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Viant for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Viant is arranged.

Prefer to talk right now? Call or text 844-376-2274.