Basis Technologies Integration for Car Dealers

Programmatic buying for your store, set up on request and run from the same CRM that works the lead.

Most platforms in this family buy media. This one runs an advertising business. Basis combines programmatic buying with the work that surrounds it: media planning, insertion orders, direct publisher buys, reconciliation, billing and the internal workflow that keeps a team of buyers from losing track of what was promised to whom.

That is why a dealership rarely encounters the name directly. It is an operating system for agencies, and the agencies that use it tend to put everything through it, including the search, social and direct site buys that were never programmatic in the first place. If a regional agency handles your store's media, this may well be where your plan lives, where your invoice is generated and where somebody reconciles what was ordered against what actually delivered.

The practical consequence for a store is that the platform's most valuable output is not an impression. It is a defensible record of what was bought, at what price, on whose authority. That is a different thing from a buying console, and it changes what an integration would even be for.

The honest case is not that a store should buy this platform. Very few dealerships should. The case is that a store benefiting from it is usually doing so through an agency, and the benefit is discipline: a plan that exists as a document, orders that match the plan, delivery reconciled against the orders and an invoice that can be traced back to all three. Anyone who has argued with a media vendor about an under delivering month understands why that record matters.

The honest objection is ownership of the value. The workflow serves the buyer, not the advertiser. A single rooftop paying for a seat in an agency operating system is paying for a system designed around managing many clients, and the store is one of them. The reporting a dealership actually wants, which is what happened to the money and did it produce anybody worth calling, is a small slice of what the platform does.

The second objection is duplication. If your agency runs this and you run a CRM, the interesting gap is between the media record and the lead record, and that gap is not closed by adding a second console. It is closed by the follow up discipline described on what to expect from car sales leads, which is where most of the leaked value in dealer media actually goes.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Basis Technologies is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Basis Technologies account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Basis Technologies for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Basis Technologies. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Basis Technologies is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Basis Technologies where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Basis Technologies is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Basis Technologies, and when you do, our team builds that audience or that inventory creative for your store.

Basis Technologies is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Basis Technologies for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Basis Technologies on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Basis Technologies sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Basis Technologies keep it and we work inside it.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Basis Technologies account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Basis Technologies for that path to be producing leads.

Your own Basis Technologies account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Basis Technologies to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Basis Technologies sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Basis Technologies over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Basis Technologies is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Basis Technologies to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Basis Technologies can do, LeadLocate can do for your store. Feeding sales results back to Basis Technologies so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Basis Technologies beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Basis Technologies and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Basis Technologies is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Basis Technologies account is billed by Basis Technologies to you and never marked up by us.

Does LeadLocate integrate with Basis Technologies?

Yes, on request. Ask for Basis Technologies from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Basis Technologies account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Basis Technologies for you keep their seat and we work inside it.

How long does it take to set up Basis Technologies?

Usually the same day for platforms with public credentials. Where Basis Technologies reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Basis Technologies completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Basis Technologies?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Basis Technologies account is billed by Basis Technologies to you and never marked up by us.

Can Basis Technologies leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Basis Technologies together with my other advertising?

Yes. Basis Technologies sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Basis Technologies supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Basis Technologies account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Basis Technologies for you keep their seat and we work inside it.

Ask for Basis Technologies from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.