Amazon Ads and Amazon DSP CRM Integration

Amazon Ads and Amazon DSP for dealerships and the agencies that run them, available on request with one report and one point of contact.

Most people hear Amazon and think of product listings, which is the part of the business a car store cannot use. The part a car store can use is Amazon DSP, a demand side platform that buys display and Streaming TV inventory across Fire TV, Prime Video, Twitch, IMDb, Amazon owned sites and a large pool of third party supply, aimed using what Amazon knows about shopping behaviour.

That distinction matters because a dealership is what Amazon calls a non endemic advertiser. You do not sell anything on Amazon, and Amazon supports you anyway, taking conversion events that happen somewhere other than its own storefront. Your conversion is a form on your website or a call to your store, and the platform is built to accept that.

The two formats a store would actually buy are ordinary display, which is cheap and broad, and Streaming TV, which puts a fifteen or thirty second spot in front of a household watching Prime Video with no way to skip it. It is the same argument as connected TV advertising for dealers, with a different set of screens behind it.

The case is the signal. Outside of Google, Amazon holds the strongest first party record of what a household is actually shopping for, because it is built on purchases rather than on stated interests or page visits. A person who has been pricing roof racks, tow hitches, booster seats and winter tyres is telling you something about their vehicle situation that no interest segment on a social network approaches. Layer a trade area radius over that and the audience is small, specific and reachable.

The honest objection is measurement, and it is a serious one. Amazon's own guidance for this kind of buying is that results are not reliably attributable inside twenty four hours. A household sees a Streaming TV spot on Tuesday and searches your store by name on Saturday, and the platform will not draw you a clean line between the two. If your budget is small enough that every dollar has to prove itself by the weekend, this is the wrong channel and search is the right one.

The second objection is that display and Streaming TV are upper funnel work. They fill the top of a pipeline that somebody still has to work, which is why they belong next to a CRM rather than in a standalone media plan.

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Any dealership on LeadLocate can run Amazon Ads and Amazon DSP. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Amazon requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Amazon account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Amazon account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

When Amazon Ads and Amazon DSP runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Amazon reports as a conversion, laid beside every other channel in the same report so the question of whether Amazon earned its budget is answered in one place.

Lead capture on Amazon is a click through: the ad sends the shopper to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so the inquiry is a lead in the CRM with the campaign attached the moment it is submitted. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Amazon is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Amazon, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Amazon Ads and Amazon DSP answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Amazon on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Amazon issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. On Amazon the mechanism is Login with Amazon OAuth2, application and onboarding approval required, and our team registers and maintains the credentials for your dealership. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Amazon account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Amazon is being set up.

The second is your own Amazon account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Amazon through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Amazon is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

On budget, the useful fact is that Amazon no Amazon imposed minimum on self service DSP, the $50K figure is managed service only, and our team confirms the practical minimum for your market before anything is booked. On timing, set the expectation before you start: results on Amazon read over weeks rather than days, because a household reached today searches your store by name later in the week, and the CRM shows that branded lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Amazon happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Amazon is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Amazon Ads and Amazon DSP can do, LeadLocate can do for your store. Feeding sales results back to Amazon so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Amazon beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Amazon Ads and Amazon DSP, and tell us two things: whether the store or its agency already has a Amazon account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Amazon is arranged.

The subscription price is the same whichever networks you run. Media under your own Amazon account is billed by Amazon directly to your dealership, with no markup from us.

Does LeadLocate integrate with Amazon Ads and Amazon DSP?

Yes, on request. Ask for Amazon Ads and Amazon DSP from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Amazon account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Amazon for you keep their seat and we work inside it.

How long does it take to set up Amazon Ads and Amazon DSP?

Usually the same day for platforms with public credentials. Where Amazon reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Amazon completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Amazon Ads and Amazon DSP?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Amazon account is billed by Amazon to you and never marked up by us.

Can Amazon leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Amazon together with my other advertising?

Yes. Amazon sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Amazon supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Amazon account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Amazon for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Amazon is arranged.

Prefer to talk right now? Call or text 844-376-2274.