The Trade Desk Integration for Car Dealers

Your own The Trade Desk account or the managed network, planned in Leads Manager, with every lead in one CRM.

The Trade Desk is the largest independent demand side platform, which in plain terms means it is a buying console that bids on advertising inventory it does not own. That independence is the whole product. Google sells you Google inventory first, Amazon sells you Amazon inventory first, and The Trade Desk has no inventory of its own to prefer, so the buy is assembled from open exchanges, premium publishers, connected TV apps, streaming audio and retail media networks in one place.

For a dealership, it is the platform behind a large share of what agencies sell as programmatic. If your store already buys display or connected TV through a regional agency, there is a reasonable chance the media is transacting here under somebody else's seat, with your name nowhere near the login.

The piece worth knowing by name is Unified ID 2.0, an identity framework built on hashed email addresses rather than third party cookies. It is the strongest answer the open internet has produced to cookie deprecation, and it is why buyers who need reach outside the walled gardens keep this platform in the plan.

The argument is reach without a landlord. A single audience definition can be delivered across display, connected TV, streaming audio and retail media, with frequency managed across all of it, which is something no individual network can do because each of them can only see its own delivery. For a store running a conquest push in a defined trade area, that unified frequency control is worth real money, because the alternative is paying three platforms to show the same household the same spot.

The honest objection is that this is not a dealership product. It is an agency product. Access is a contracted seat with commercial minimums, the interface assumes a trained buyer, and the fees sit on top of media in a way that a store with a modest monthly budget will feel immediately. Most single rooftop dealerships that reach for The Trade Desk end up buying it through a reseller, and at that point the store is paying for a layer of expertise it may already be paying an agency for.

The second objection is duplication. If your agency already runs The Trade Desk for you, a second seat inside a CRM does not make the media cheaper, it makes the reporting harder to reconcile. That is worth saying out loud before anybody asks us to build it.

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Any dealership on LeadLocate can run The Trade Desk. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If The Trade Desk requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own The Trade Desk account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a The Trade Desk account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to The Trade Desk. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so The Trade Desk is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside The Trade Desk where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against The Trade Desk is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on The Trade Desk, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. The Trade Desk answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn The Trade Desk on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

The Trade Desk sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on The Trade Desk keep it and we work inside it.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while The Trade Desk is being set up.

The second is your own The Trade Desk account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs The Trade Desk through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading The Trade Desk is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

The Trade Desk sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge The Trade Desk over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for The Trade Desk is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares The Trade Desk to search, social and the managed network in one place instead of reconciling three dashboards.

The Trade Desk offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells The Trade Desk which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants The Trade Desk, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for The Trade Desk, and tell us two things: whether the store or its agency already has a The Trade Desk account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while The Trade Desk is arranged.

The subscription price is the same whichever networks you run. Media under your own The Trade Desk account is billed by The Trade Desk directly to your dealership, with no markup from us.

Does LeadLocate integrate with The Trade Desk?

Yes, on request. Ask for The Trade Desk from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own The Trade Desk account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage The Trade Desk for you keep their seat and we work inside it.

How long does it take to set up The Trade Desk?

Usually the same day for platforms with public credentials. Where The Trade Desk reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as The Trade Desk completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for The Trade Desk?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own The Trade Desk account is billed by The Trade Desk to you and never marked up by us.

Can The Trade Desk leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run The Trade Desk together with my other advertising?

Yes. The Trade Desk sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something The Trade Desk supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own The Trade Desk account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage The Trade Desk for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while The Trade Desk is arranged.

Prefer to talk right now? Call or text 844-376-2274.