Google Display and Video 360 CRM Integration

Google Display and Video 360 for dealerships and the agencies that run them, available on request with one report and one point of contact.

Display and Video 360 is Google's enterprise buying platform, and the easiest way to understand it is by what it is not. It is not the Google Ads account your store logs into. It is the tool agencies and brand teams use to plan, buy and measure display, video, audio and connected TV across the open internet, with the media plan, the creative library and the audience work sitting in one console.

Two facts make it relevant to a dealership rather than only to a national brand. The first is YouTube. This platform can buy reserved YouTube inventory that a standard Google Ads account cannot reach, which is why a manufacturer campaign looks different from anything a store can replicate on its own. The second is co-op. Tier two regional campaigns and manufacturer funded programmes that a dealership participates in are frequently executed here, which means your store's money is already moving through this platform even if nobody at the store has ever seen the interface.

If what you actually want is the search and Performance Max side of Google, that is a different account and a different page. Start with the Google Ads integration instead.

The case is control over premium video. A store that wants its spot in front of a defined household on YouTube, on a connected TV app and on a publisher's site, with frequency capped across all three and one measurement view over the whole thing, is describing this platform. Nothing at the single account level does that as completely, and for a group running one brand message across several rooftops the planning tools are genuinely useful rather than decorative.

The honest objection is that it is oversized for most stores. Access is a partner arrangement rather than a self signup, the console assumes a trained buyer, and the platform fee sits on top of media. A single rooftop with a normal monthly budget will get most of the reach it needs from an ordinary Google Ads account with a video campaign in it, at a fraction of the operational cost. Buying an enterprise DSP to spend a modest local budget is a common and expensive mistake.

The second objection is who really controls the money. When the spend is co-op, the manufacturer or its agency of record usually decides the platform, the creative and the reporting. Connecting a CRM to that account does not move that decision, and it is worth being clear about which pot of money you are actually trying to steer.

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Google Display and Video 360 is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Google Display account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Google Display for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Google Display. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Google Display is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Google Display where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Google Display is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Google Display, and when you do, our team builds that audience or that inventory creative for your store.

Google Display and Video 360 is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Google Display for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Google Display on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Google Display issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Google Display for that path to be producing leads.

Your own Google Display account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Google Display to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Google Display sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Google Display over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Google Display happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Google Display is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Google Display and Video 360 offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Google Display which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Google Display, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Google Display and Video 360 and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Google Display is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Google Display account is billed by Google Display to you and never marked up by us.

Does LeadLocate integrate with Google Display and Video 360?

Yes, on request. Ask for Google Display and Video 360 from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Google Display account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Google Display for you keep their seat and we work inside it.

How long does it take to set up Google Display and Video 360?

Usually the same day for platforms with public credentials. Where Google Display reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Google Display completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Google Display and Video 360?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Google Display account is billed by Google Display to you and never marked up by us.

Can Google Display leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Google Display together with my other advertising?

Yes. Google Display sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Google Display supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Google Display account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Google Display for you keep their seat and we work inside it.

Ask for Google Display and Video 360 from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.