Place Exchange Integration for Dealerships

Place Exchange for dealerships and the agencies that run them, available on request with one report and one point of contact.

Place Exchange is a supply side exchange for outdoor screens. Its job is to take the roadside boards, transit displays, mall panels and other physical inventory that historically sold through insertion orders, and expose them through the same standard programmatic plumbing that display and connected television already use. A buyer sitting in a demand side platform sees screen inventory in the same auction as everything else and bids on it the same way.

That is a plumbing achievement rather than a media product, and the distinction is the whole point of this page. There is no advertiser console here that a dealership logs into to launch a billboard campaign. The exchange sells to buying platforms, and the buying platform is where a campaign is actually created.

For a dealership the practical consequence is that outdoor stops being a separate purchase with its own vendor, its own contract and its own invoice, and becomes one more line inside a media buy that already includes display and streaming video. Whether that consolidation reaches you depends less on this exchange and more on which seat your advertising is bought from.

The case is consolidation. Buying screens through the same pipes as everything else means one frequency conversation across channels, one flight calendar and one set of reporting conventions, instead of an outdoor contract that lives in a filing cabinet and a digital campaign that lives in a dashboard. For a group running several rooftops that is a meaningful reduction in overhead.

The honest objection is that most dealerships are not this exchange's customer and never will be. The relationship runs between the exchange and the demand side platforms, so a store reaches it through a buying platform rather than by opening an account of its own, which is exactly what our team arranges. Asking whether the CRM reaches a supply side exchange is, on inspection, usually the wrong question. The right one is which buying platform your media runs through and whether that platform already carries screen supply.

The second objection is the one this whole family shares. Screens produce no response. There is no click and no form, so a programmatic screen buy competes for budget against channels that return a contactable name and will lose that comparison on a cost per lead report every time. It earns its place through coverage rather than through response, and a store that cannot fund both should fund the one that answers back first. Our page on programmatic display covers what buying from a seat like this looks like in general.

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Place Exchange is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Place Exchange account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Place Exchange for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Place Exchange. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Place Exchange is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Place Exchange where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Place Exchange is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Place Exchange, and when you do, our team builds that audience or that inventory creative for your store.

Place Exchange is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Place Exchange for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Place Exchange on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Place Exchange issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Place Exchange for that path to be producing leads.

Your own Place Exchange account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Place Exchange to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Place Exchange sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Place Exchange over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Place Exchange happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Place Exchange is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Place Exchange can do, LeadLocate can do for your store. Feeding sales results back to Place Exchange so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Place Exchange beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Place Exchange and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Place Exchange is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Place Exchange account is billed by Place Exchange to you and never marked up by us.

Does LeadLocate integrate with Place Exchange?

Yes, on request. Ask for Place Exchange from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Place Exchange account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Place Exchange for you keep their seat and we work inside it.

How long does it take to set up Place Exchange?

Usually the same day for platforms with public credentials. Where Place Exchange reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Place Exchange completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Place Exchange?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Place Exchange account is billed by Place Exchange to you and never marked up by us.

Can Place Exchange leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Place Exchange together with my other advertising?

Yes. Place Exchange sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Place Exchange supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Place Exchange account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Place Exchange for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Place Exchange is arranged.

Prefer to talk right now? Call or text 844-376-2274.