Broadsign Integration for Dealerships

Broadsign for dealerships and the agencies that run them, available on request with one report and one point of contact.

Broadsign is the operating software for digital signage networks. A company that owns screens uses it to schedule what plays where, to keep hundreds or thousands of players in sync, to prove that a spot actually appeared, and to sell that inventory. A large share of the screens a dealership might advertise on locally are being run by somebody else's Broadsign installation.

There is also an ad serving and sales side, which is where the advertiser meets the product indirectly. Campaigns sold by a screen owner are trafficked through it, and its programmatic components make that inventory available to automated buying. So the platform is present in almost every screen conversation without usually being the thing an advertiser signs up for.

For a dealership there is a second and quite different reason the name comes up. Stores that run their own showroom and service lane displays sometimes evaluate signage software for their own screens. That is a facilities decision rather than a media buying one, and it is worth separating the two before deciding what an integration would even mean.

The honest case, for a store buying media, is indirect. Broadsign is where much local screen inventory originates, so understanding that a network runs on it explains why one vendor can prove playback down to the individual screen and another cannot. Proof of play is not a small detail when the medium has no click, and asking a screen vendor how it reports playback is a good filter for who is worth buying from.

The honest objection is bigger than usual on this page: a dealership is not this company's customer. Its customers are the media owners who operate screens. An advertiser does not open a Broadsign account and launch a campaign, so a request for us to connect to it is often really a request to reach the screen networks that use it, which is a different ask with different answers.

The second objection applies to screens generally and belongs in any budget conversation. A screen returns no response. There is no click, no form and no opt in, so a screen buy is judged on coverage and repetition rather than on cost per lead, and a store that measures everything by response will always conclude it failed. If a countable response is what this budget must produce, social lead ads do that and signage does not.

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Any dealership on LeadLocate can run Broadsign. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Broadsign requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Broadsign account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Broadsign account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Broadsign. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Broadsign is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Broadsign where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Broadsign is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Broadsign, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Broadsign answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Broadsign on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Broadsign issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Broadsign account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Broadsign is being set up.

The second is your own Broadsign account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Broadsign through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Broadsign is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Broadsign sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Broadsign over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Broadsign is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Broadsign to search, social and the managed network in one place instead of reconciling three dashboards.

Broadsign offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Broadsign which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Broadsign, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Broadsign, and tell us two things: whether the store or its agency already has a Broadsign account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Broadsign is arranged.

The subscription price is the same whichever networks you run. Media under your own Broadsign account is billed by Broadsign directly to your dealership, with no markup from us.

Does LeadLocate integrate with Broadsign?

Yes, on request. Ask for Broadsign from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Broadsign account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Broadsign for you keep their seat and we work inside it.

How long does it take to set up Broadsign?

Usually the same day for platforms with public credentials. Where Broadsign reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Broadsign completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Broadsign?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Broadsign account is billed by Broadsign to you and never marked up by us.

Can Broadsign leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Broadsign together with my other advertising?

Yes. Broadsign sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Broadsign supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Broadsign account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Broadsign for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Broadsign is arranged.

Prefer to talk right now? Call or text 844-376-2274.