Run Paved from Your Dealership CRM

Paved for dealerships and the agencies that run them, available on request with one report and one point of contact.

Paved is a marketplace that sits between advertisers and independent newsletter publishers. A buyer browses titles, reads the audience description and the historical performance a publisher reports, and books a sponsorship into a named send at an agreed price. The marketplace handles the discovery, the paperwork and the money, and the publisher writes the placement into their issue.

The difference from a self serve ad network is that this is a booking rather than a bid. You are not entering an auction that fills whenever budget and audience align. You are reserving a slot in a particular issue on a particular date, at a price agreed before anything runs. Publishers span the whole range from general business writing to narrow enthusiast titles, which is where an automotive advertiser tends to find the interesting inventory.

For a store the useful mental picture is buying a page in a specialist magazine, with the difference that the audience is smaller, more attentive, and reachable in single figures of days rather than a quarterly print cycle.

The case is reach into audiences that social targeting cannot describe. A newsletter for people who restore older trucks, or one written for a specific metropolitan area's small business owners, gathers exactly the people a store would love to talk to and gathers them by shared interest rather than by inferred behaviour. Paved makes those titles findable in one place, with the publisher's own numbers in front of you before you commit, and with a marketplace between you and a stranger asking for money.

The honest objection is that a booking is a commitment. Once a sponsorship is reserved you cannot throttle it, shift it to a better performing title mid week, or turn it off when the response rate disappoints. Everything that makes auction buying forgiving is absent. If the creative is wrong, you find out after the send and the money is spent. That is a real difference in risk from every biddable channel in this catalogue, including a continuously delivered one like streaming audio.

The second objection is measurement of the buy itself. Pricing is generally per thousand against a list size and an open rate the publisher reports. Those numbers are theirs, not an ad server's, and the marketplace reviews publishers rather than auditing every send. Treat a first booking with a new title as a test whose main output is knowing whether the numbers hold up.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Any dealership on LeadLocate can run Paved. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Paved requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Paved account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Paved account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Paved. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Paved is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Paved where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Paved is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Paved, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Paved answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Paved on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Paved issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Paved is being set up.

The second is your own Paved account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Paved through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Paved is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Paved sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Paved over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Paved is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Paved to search, social and the managed network in one place instead of reconciling three dashboards.

Paved offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Paved which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Paved, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Paved, and tell us two things: whether the store or its agency already has a Paved account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Paved is arranged.

The subscription price is the same whichever networks you run. Media under your own Paved account is billed by Paved directly to your dealership, with no markup from us.

Does LeadLocate integrate with Paved?

Yes, on request. Ask for Paved from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Paved account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Paved for you keep their seat and we work inside it.

How long does it take to set up Paved?

Usually the same day for platforms with public credentials. Where Paved reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Paved completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Paved?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Paved account is billed by Paved to you and never marked up by us.

Can Paved leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Paved together with my other advertising?

Yes. Paved sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Paved supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Paved account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Paved for you keep their seat and we work inside it.

Ask for Paved from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.