Moloco Integration for Car Dealers

Moloco for dealerships and the agencies that run them, available on request with one report and one point of contact.

Moloco is a performance demand side platform, and the emphasis belongs on performance. Where much of programmatic is sold on reach and audience definitions, this platform is sold on the quality of its bidding models: the machinery that decides, impression by impression, what a given opportunity is worth against a stated outcome. It grew up buying mobile app installs, which is a category where the outcome is unambiguous and arrives quickly, and it has been extending into web and commerce campaigns from that base.

For a dealership the translation is that this is not a platform you buy for placements. You buy it for optimisation, and optimisation is a machine that eats outcomes. Tell it what a conversion is, send it enough of them, and it gets better. Send it few or none and it degrades to ordinary buying with an extra layer of abstraction. That is the whole story of whether this platform suits a car store, and it is why the honest objection below matters more here than on most pages in this directory.

The case is efficiency at scale for a group. A dealer group running several rooftops across a state generates enough site activity, enough form completions and enough phone volume to give a bidding model something to learn from, and a platform whose entire pitch is bid quality can genuinely find cheaper outcomes than a manually managed line item. If your problem is that display spend feels undifferentiated across ten stores, this family of platform is a reasonable place to look.

The honest objection is volume, and for a single rooftop it is close to disqualifying. Models of this kind are trained on event streams measured in thousands per day, which is the world of app installs and retail checkouts rather than the world of one lot producing a modest number of enquiries a week. A store that hands such a model a trickle of conversions will get a model that has learned very little, at a platform fee, and would have been better served by a simpler buy.

The second objection is fit. Automotive demand is local and slow, the purchase happens offline, and the outcome that matters is a signature that never touches a browser. Before spending here, read what to expect from car sales leads and decide what you would actually optimise toward.

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Any dealership on LeadLocate can run Moloco. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Moloco requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Moloco account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Moloco account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Moloco. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Moloco is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Moloco where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Moloco is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Moloco, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Moloco answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Moloco on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Moloco issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Moloco account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Moloco is being set up.

The second is your own Moloco account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Moloco through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Moloco is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Moloco sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Moloco over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Moloco happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Moloco is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Moloco offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Moloco which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Moloco, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Moloco, and tell us two things: whether the store or its agency already has a Moloco account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Moloco is arranged.

The subscription price is the same whichever networks you run. Media under your own Moloco account is billed by Moloco directly to your dealership, with no markup from us.

Does LeadLocate integrate with Moloco?

Yes, on request. Ask for Moloco from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Moloco account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Moloco for you keep their seat and we work inside it.

How long does it take to set up Moloco?

Usually the same day for platforms with public credentials. Where Moloco reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Moloco completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Moloco?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Moloco account is billed by Moloco to you and never marked up by us.

Can Moloco leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Moloco together with my other advertising?

Yes. Moloco sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Moloco supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Moloco account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Moloco for you keep their seat and we work inside it.

Request it inside the CRM and our team handles the platform side. Not a customer yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week while Moloco is arranged.

Prefer to talk right now? Call or text 844-376-2274.