Microsoft Invest Integration for Car Dealers

Microsoft Invest for dealerships and the agencies that run them, available on request with one report and one point of contact.

Microsoft Invest is a demand side platform, which is a different kind of product from the search account most dealerships already know. A search account buys keywords. A demand side platform buys impressions across thousands of publishers at once, deciding in the moment whether a particular household on a particular page is worth bidding on and how much.

What makes this one worth a dealer's attention is the supply behind it. Microsoft owns a large set of owned properties and carries publisher and streaming relationships that a standard advertising account cannot reach, so the same media owner sells two very different doors into the same audience. Buying through the seat reaches display, online video and connected television placements that never appear in a keyword auction.

The practical translation for a store is reach against people who are shopping but not searching. It is upper and mid funnel media bought at scale, closer in character to programmatic display than to anything that produces a form fill in the first hour.

The case is inventory quality and consolidation. A dealer group already spending on search with the same media owner can, in principle, extend into premium display and streaming supply without adding a third vendor to the invoice stack, and the audience data behind that supply is unusually good for a network that is not a social platform.

Now the honest objection, and it is a large one. A demand side seat is enterprise buying infrastructure and it is priced like it. There is normally a platform fee, a data fee on top of the media, a minimum commitment, and an expectation that somebody trained on the console is watching the buy daily. Layer those on a single rooftop's monthly display budget and a meaningful share of the money is gone before an impression is served.

The second objection is that this product has changed hands and changed names, so the account paths, the documentation and the sales contact a dealer is pointed at are not always consistent with each other. That is not a reason to avoid it. It is a reason to get the current terms in writing before signing, and a reason a store with a modest budget is usually better served by the channels that reach a shopper directly until the display budget is large enough to absorb a seat.

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Any dealership on LeadLocate can run Microsoft Invest. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Microsoft Invest requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Microsoft Invest account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Microsoft Invest account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Microsoft Invest. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Microsoft Invest is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Microsoft Invest where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Microsoft Invest is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Microsoft Invest, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Microsoft Invest answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Microsoft Invest on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Microsoft Invest sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Microsoft Invest keep it and we work inside it.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Microsoft Invest account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Microsoft Invest is being set up.

The second is your own Microsoft Invest account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Microsoft Invest through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Microsoft Invest is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Microsoft Invest sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Microsoft Invest over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Microsoft Invest is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Microsoft Invest to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Microsoft Invest can do, LeadLocate can do for your store. Feeding sales results back to Microsoft Invest so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Microsoft Invest beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Microsoft Invest, and tell us two things: whether the store or its agency already has a Microsoft Invest account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Microsoft Invest is arranged.

The subscription price is the same whichever networks you run. Media under your own Microsoft Invest account is billed by Microsoft Invest directly to your dealership, with no markup from us.

Does LeadLocate integrate with Microsoft Invest?

Yes, on request. Ask for Microsoft Invest from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Microsoft Invest account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Microsoft Invest for you keep their seat and we work inside it.

How long does it take to set up Microsoft Invest?

Usually the same day for platforms with public credentials. Where Microsoft Invest reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Microsoft Invest completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Microsoft Invest?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Microsoft Invest account is billed by Microsoft Invest to you and never marked up by us.

Can Microsoft Invest leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Microsoft Invest together with my other advertising?

Yes. Microsoft Invest sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Microsoft Invest supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Microsoft Invest account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Microsoft Invest for you keep their seat and we work inside it.

Ask for Microsoft Invest from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.