Kevel Integration for Car Dealers

Ad creative production for your store, set up on request and run from the same CRM that works the lead.

Kevel sells the machinery behind an ad server rather than the audience an ad server fills. Its APIs decide which ad belongs in a given slot, hold the flight rules, count the impressions and hand back a decision in milliseconds. Publishers and marketplaces use it to stand up sponsored placements on their own properties without writing a decision engine from scratch.

For a dealership that framing matters, because it is the reverse of every other entry in this catalogue. Everywhere else you arrive with a budget and leave with impressions. Here you arrive with placements you already own and leave with a way to sell them. The product is developer facing: documented APIs, software development kits in the usual languages, and a decision endpoint your own site or app calls.

The practical translation is that Kevel is relevant to a dealer group running its own audience destination, a service portal, or an internal retail media layer across many rooftops. It is not relevant to a single store buying reach, which is what programmatic display is for.

The case for standing up an ad server is that a dealer group with real traffic is currently giving that attention away for nothing. A twenty rooftop group's inventory pages, service scheduler and owner portal add up to a serious monthly audience, and lenders, warranty providers, tire brands and insurers all pay to reach exactly that person at exactly that moment. Kevel is how that becomes a revenue line rather than an idea in a slide.

The honest objection is that almost no dealership should be doing this. An ad server is not a marketing purchase, it is a product you now own and maintain: creative trafficking, flight scheduling, reporting your advertisers will argue with, an invoicing process, and somebody answering the phone when a campaign underdelivers. The cost is not the licence, it is the headcount. Below a certain volume of owned traffic the revenue never covers the salary, and the same effort spent on the group's own advertising would return more.

The second objection is simpler and it is the one that ends most conversations. Kevel supplies no demand. It decides which ad to serve. Finding the advertisers who pay for those slots is entirely your problem, and selling media is a different business from selling cars.

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Any dealership on LeadLocate can run Kevel. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Kevel requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Kevel account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Kevel account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Kevel. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Kevel is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Kevel where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Kevel is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Kevel, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Kevel answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Kevel on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Kevel issues advertising credentials without a vendor review, which is the fastest kind of platform to turn on: our team registers the developer access, connects your account or opens one in your name, and campaigns can start the same day.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Kevel account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Kevel is being set up.

The second is your own Kevel account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Kevel through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Kevel is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Kevel sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Kevel over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Kevel is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Kevel to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Kevel can do, LeadLocate can do for your store. Feeding sales results back to Kevel so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Kevel beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Kevel, and tell us two things: whether the store or its agency already has a Kevel account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Kevel is arranged.

The subscription price is the same whichever networks you run. Media under your own Kevel account is billed by Kevel directly to your dealership, with no markup from us.

Does LeadLocate integrate with Kevel?

Yes, on request. Ask for Kevel from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Kevel account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Kevel for you keep their seat and we work inside it.

How long does it take to set up Kevel?

Usually the same day for platforms with public credentials. Where Kevel reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Kevel completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Kevel?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Kevel account is billed by Kevel to you and never marked up by us.

Can Kevel leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Kevel together with my other advertising?

Yes. Kevel sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Kevel supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Kevel account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Kevel for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts Kevel in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.