Run GroundTruth from Your Dealership CRM

Your own GroundTruth account or the managed network, planned in Leads Manager, with every lead in one CRM.

GroundTruth is a location based advertising platform. A buyer draws a boundary around a real world place, the platform targets mobile devices observed inside that boundary, and afterwards it reports how many of those devices were later seen at the advertiser's own location. Targeting and measurement are the same instrument pointed in two directions.

For a dealership the headline application needs no explaining, because every store in the country has already been pitched it. Draw the boundary around the competitor down the road. Serve advertising to the people standing on their lot. It is the single most requested tactic in dealership advertising, and it is the reason this page gets read more than most in the catalogue.

The second application is quieter and often better. Boundaries around service drives, auction lanes, apartment complexes, employers, or the routes a trade area actually uses tell you something about movement that a zip code does not. The category as a whole is covered on our geofencing advertising page, which argues the channel. This page answers a narrower question: what a connection between this vendor and your CRM would and would not do.

The case is that it targets behaviour rather than a description. Somebody who spent twenty minutes walking a competitor's front line is demonstrating intent in a way no interest segment approximates, and reaching that person in the following days with your own offer is a legitimately good idea. The visit reporting is also closer to a real outcome than a click. A dealership cares whether somebody came to the store, not whether they tapped a banner, and this is one of the few channels that even attempts to answer the first question.

The honest objection is that both halves of that are softer than they sound.

A boundary drawn around a dealership catches the parts store next door, the bus stop, the sidewalk, the delivery driver, the service customer waiting for an oil change, and your competitor's own staff arriving at seven in the morning. Location precision on mobile devices drifts, and the supply of location data has been narrowing under regulatory and platform pressure, which means the pool available today is not the pool the tactic was famous for. Presence is also not intent: a person standing on a lot is frequently a person already deep in a negotiation, which is late to be introducing yourself.

The visit measurement carries the more structural problem. The vendor that sold the media also counts the visits and grades the lift, with no independent party in the middle. That is not an accusation, it is a description of the arrangement, and it is a reason to set your own pass mark before the campaign runs rather than accepting the one that arrives with the report.

Finally, the tactic is symmetrical. Nothing stops the store across town from drawing a boundary around you.

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Any dealership on LeadLocate can run GroundTruth. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If GroundTruth requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own GroundTruth account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a GroundTruth account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to GroundTruth. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so GroundTruth is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside GroundTruth where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against GroundTruth is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on GroundTruth, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. GroundTruth answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn GroundTruth on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

GroundTruth issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while GroundTruth is being set up.

The second is your own GroundTruth account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs GroundTruth through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading GroundTruth is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

GroundTruth sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge GroundTruth over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for GroundTruth is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares GroundTruth to search, social and the managed network in one place instead of reconciling three dashboards.

GroundTruth offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells GroundTruth which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants GroundTruth, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for GroundTruth, and tell us two things: whether the store or its agency already has a GroundTruth account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while GroundTruth is arranged.

The subscription price is the same whichever networks you run. Media under your own GroundTruth account is billed by GroundTruth directly to your dealership, with no markup from us.

Does LeadLocate integrate with GroundTruth?

Yes, on request. Ask for GroundTruth from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own GroundTruth account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage GroundTruth for you keep their seat and we work inside it.

How long does it take to set up GroundTruth?

Usually the same day for platforms with public credentials. Where GroundTruth reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as GroundTruth completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for GroundTruth?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own GroundTruth account is billed by GroundTruth to you and never marked up by us.

Can GroundTruth leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run GroundTruth together with my other advertising?

Yes. GroundTruth sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something GroundTruth supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own GroundTruth account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage GroundTruth for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts GroundTruth in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.