Run Foursquare from Your Dealership CRM

Location based advertising for your store, set up on request and run from the same CRM that works the lead.

Foursquare is not primarily an advertising network, and a store should understand that before asking us to connect it. It is a location technology company. It maintains a places database that names and shapes the physical world, a set of developer tools other companies build products on, and a measurement business that infers whether a person who saw an ad later walked into a specific building.

The measurement half is the part that touches automotive. When a vendor tells a dealership that a display campaign produced a lift in showroom visits, the visit signal underneath that claim very often originated with a location data company, and this is one of the largest. Audience segments built from observed visit patterns are sold into most major demand side platforms as well, so a store can buy a targeting segment shaped by where people have physically been rather than by what they typed into a search box.

The practical framing for a dealership is that this is the ruler rather than the channel. You do not run a campaign here the way you run one on a search engine. You buy media somewhere else, then use this class of data to describe who should see it or to grade what happened afterwards.

The argument is that a car is bought in a building. Almost every measurement in digital advertising counts something that happened on a screen, and a store's actual moment of truth is a person standing on the lot. A data source that speaks in visits rather than clicks maps closer to how a dealership earns money than any click metric ever will.

The audience side has a similar appeal. A segment of people observed at competing rooftops, at service drives, or at the credit union across town describes intent in a way keyword targeting cannot reach, and because those segments push into most major demand side platforms they sit next to display and video buying a store may already run.

The honest objection is sample and scale. Visit measurement is modelled from a set of devices that opted into location sharing, not from a census of everyone who walked in. At a national advertiser spending heavily across many markets, the model has enough observations to be directionally useful. At a single rooftop selling a couple of hundred units a quarter, the visit counts land small enough that ordinary noise swamps the signal, and a lift figure computed on a thin sample can be read to mean nearly anything you want it to mean.

The second objection is what a lot looks like from above. Dealership parcels sit beside other businesses, sometimes share a driveway with them, and usually front a road carrying constant traffic. Resolving somebody to your building rather than to the restaurant next door is genuinely difficult, and a visit is not a test drive and certainly not a sale. Our page on geofencing advertising for dealers covers the buying side of the same idea, and it is the more useful read if what you actually want is traffic rather than proof.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Foursquare is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Foursquare account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Foursquare for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

When Foursquare runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Foursquare reports as a conversion, laid beside every other channel in the same report so the question of whether Foursquare earned its budget is answered in one place.

Leads arrive either through a form inside Foursquare where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Foursquare is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Foursquare, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Foursquare is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Foursquare for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Foursquare on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Foursquare issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Foursquare account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Foursquare for that path to be producing leads.

Your own Foursquare account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Foursquare to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Foursquare sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Foursquare over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Foursquare happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Foursquare is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Foursquare offers more than campaign delivery, and a dealership that wants any of it only has to ask. Conversion feedback that tells Foursquare which clicks became sales, audiences built from your customer file, vehicle level creative driven by your inventory, custom reporting exports, or a workflow that belongs to your store alone: our team scopes it against the gateway and builds it into the CRM for your dealership. The platform is ours, so the sky is the limit, and the only real limit is what a store can think of.

That is true across networks too. A dealership that wants Foursquare, Facebook and a streaming service in one platform, with one report and one point of contact, gets exactly that. Tell us what you want to see and where, and our team makes it work. The full list of channels is on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Foursquare and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Foursquare is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Foursquare account is billed by Foursquare to you and never marked up by us.

Does LeadLocate integrate with Foursquare?

Yes, on request. Ask for Foursquare from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Foursquare account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Foursquare for you keep their seat and we work inside it.

How long does it take to set up Foursquare?

Usually the same day for platforms with public credentials. Where Foursquare reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Foursquare completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Foursquare?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Foursquare account is billed by Foursquare to you and never marked up by us.

Can Foursquare leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Foursquare together with my other advertising?

Yes. Foursquare sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Foursquare supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Foursquare account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Foursquare for you keep their seat and we work inside it.

Ask for Foursquare from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.