Cadent Integration for Car Dealers

Your own Cadent account or the managed network, planned in Leads Manager, with every lead in one CRM.

Cadent sits in the part of the market that television buyers call convergent. Its purpose is to buy across broadcast and cable inventory and across streaming inventory from the same plan, so a schedule can be built once and delivered wherever the household happens to be watching. That is a different proposition from a pure streaming platform, and it exists because most markets still contain a large audience that watches television the old way alongside a growing one that does not.

The second characteristic worth knowing is the targeting approach. Rather than leaning on a durable personal identifier, the platform models audiences with machine learning against contextual and behavioural signals, which is the direction the whole television market has been pushed by identifier loss. For a dealership the practical effect is that you describe the audience you want in market terms and the system finds delivery, rather than you assembling a list. The channel case for streaming specifically already lives on connected TV advertising for dealers.

The case is coverage of one market rather than one screen. A store still running broadcast spots has an audience it is reaching and an audience it is missing, and buying those two separately means paying twice for the household that sees both and never knowing the real frequency on anyone. A convergent plan is the only structure that answers the frequency question honestly, and for a dealership that already spends on television it is a cost control argument before it is a reach argument.

The honest objection is that television is not a lead channel and treating it as one will end badly. It produces no click, no form and no contact record. It moves brand preference and it moves walk in traffic over months, and a store that buys it expecting next week's opt in count to jump has bought the wrong thing. Results here are not reliably attributable in a short window, which is a statement about the medium rather than about any vendor.

The second objection is the floor. This is a platform with a commercial gate, and the production quality expected on a television screen is not the production quality a display banner survives with. If your total marketing budget is small, spend it where the feedback loop is fast and read car dealership advertising for the alternatives.

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Any dealership on LeadLocate can run Cadent. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Cadent requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Cadent account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Cadent account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

When Cadent runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Cadent reports as a conversion, laid beside every other channel in the same report so the question of whether Cadent earned its budget is answered in one place.

Leads arrive either through a form inside Cadent where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Cadent is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Cadent, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Cadent answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Cadent on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Cadent sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Cadent keep it and we work inside it.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Cadent account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Cadent is being set up.

The second is your own Cadent account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Cadent through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Cadent is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Cadent sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Cadent over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for Cadent is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares Cadent to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever Cadent can do, LeadLocate can do for your store. Feeding sales results back to Cadent so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Cadent beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Cadent, and tell us two things: whether the store or its agency already has a Cadent account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Cadent is arranged.

The subscription price is the same whichever networks you run. Media under your own Cadent account is billed by Cadent directly to your dealership, with no markup from us.

Does LeadLocate integrate with Cadent?

Yes, on request. Ask for Cadent from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Cadent account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Cadent for you keep their seat and we work inside it.

How long does it take to set up Cadent?

Usually the same day for platforms with public credentials. Where Cadent reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Cadent completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Cadent?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Cadent account is billed by Cadent to you and never marked up by us.

Can Cadent leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Cadent together with my other advertising?

Yes. Cadent sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Cadent supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Cadent account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Cadent for you keep their seat and we work inside it.

Ask for Cadent from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.