Run Anzu from Your Dealership CRM

Mobile and in game advertising for your store, set up on request and run from the same CRM that works the lead.

Anzu places advertising inside the game world itself rather than around it. Not a video that interrupts play and not a banner across the top of the screen, but signage built into the environment: a board at the side of a racing circuit, a hoarding around a football pitch, a poster on a wall in a city the player is driving through. The industry word for it is intrinsic advertising, and the point is that nothing stops.

Because the placement lives in the scene, it is bought and measured differently from an interruptive format. Viewability has to account for distance, angle and how long the surface was actually on screen, which is a genuinely harder measurement problem than counting a video start, and the category has spent years building standards around it.

For a dealership the automotive fit is obvious and is the reason this platform keeps coming up. Racing titles and sports titles are full of exactly the surfaces a car brand has been buying in the physical world for fifty years. A board at turn three is a board at turn three. The difference is that the audience is holding a controller rather than a ticket.

The case is presence without interruption. A player does not skip a billboard, does not close it, and does not resent it, because the alternative is an empty hoarding that makes the world look fake. Brand exposure bought this way is uncommonly well tolerated, and it lands in an environment where an automotive name does not feel out of place at all.

The first honest objection is that this is brand spend and nothing else. There is no form, usually no click, and no path from the surface to your website. A store that measures every line by cost per lead has no way to score this, and a store that pretends it can score it is fooling itself. Judge it against radio, outdoor and stadium signage rather than against a search line.

The second objection is frequency arithmetic. Brand work only pays when enough of the right people see it enough times, and a single rooftop's brand budget spread across a national game audience buys a very thin layer of exposure. Geographic targeting exists in this category but it is coarse inside a game session, and a twenty mile radius takes an already thin buy and thins it further.

The third is the audience skew. Gaming spans every age band now, but the racing and sports titles where automotive signage sits naturally still lean younger than the median buyer at most stores. That is not fatal, and there is a good argument for reaching a first time buyer early, but it is a different objective from moving units this month. If this quarter's problem is volume, our page on what to expect from car sales leads is the more useful read.

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Any dealership on LeadLocate can run Anzu. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Anzu requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Anzu account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Anzu account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

When Anzu runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever Anzu reports as a conversion, laid beside every other channel in the same report so the question of whether Anzu earned its budget is answered in one place.

Leads arrive either through a form inside Anzu where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against Anzu is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on Anzu, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Anzu answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Anzu on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Anzu issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Anzu is being set up.

The second is your own Anzu account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Anzu through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Anzu is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Anzu sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Anzu over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Anzu happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Anzu is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Anzu can do, LeadLocate can do for your store. Feeding sales results back to Anzu so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Anzu beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Anzu, and tell us two things: whether the store or its agency already has a Anzu account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Anzu is arranged.

The subscription price is the same whichever networks you run. Media under your own Anzu account is billed by Anzu directly to your dealership, with no markup from us.

Does LeadLocate integrate with Anzu?

Yes, on request. Ask for Anzu from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Anzu account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Anzu for you keep their seat and we work inside it.

How long does it take to set up Anzu?

Usually the same day for platforms with public credentials. Where Anzu reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Anzu completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Anzu?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Anzu account is billed by Anzu to you and never marked up by us.

Can Anzu leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Anzu together with my other advertising?

Yes. Anzu sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Anzu supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Anzu account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Anzu for you keep their seat and we work inside it.

Ask for Anzu from the Advertising Networks page in the CRM and our team sets it up, usually the same day. Under your own account or the included webXintel Ads Network, your choice, with every lead in one place.

Prefer to talk right now? Call or text 844-376-2274.