Run AppLovin from Your Dealership CRM

Your own AppLovin account or the managed network, planned in Leads Manager, with every lead in one CRM.

AppLovin grew up as the machine that decides which advertisement a phone shows you inside a free application, and which advertiser pays for the privilege. It runs a large in app exchange, a mediation layer that publishers use to fill their inventory, and a bidding engine that has become the company's real product. That engine is why marketers talk about it at all, and it has been extended past its original job of selling application installs into web and commerce campaigns.

The inventory itself is video and interstitial placement inside mobile applications, a large share of it games. The unit is usually a full screen video or a playable, watched during a pause in something else, on a phone held six inches from a face. It is a very large amount of attention available at prices well below social.

For a store the question is not whether the audience exists. Everyone in your trade area with a phone is somewhere in that inventory. The question is whether an engine tuned to optimise toward a purchase completed inside an application can learn anything useful from a dealership, whose conversion is a phone call, a form, and then a person walking in three weeks later.

The case is efficiency and reach. This is one of the strongest performance bidding engines anyone operates, and inventory that most automotive advertisers never touch is priced accordingly. A store buying video impressions here would pay far less per thousand than the same store buying video on social, and the audience is not being carved out of a pool every other dealership in town is already bidding into.

The commerce expansion makes the argument sharper than it used to be. Campaigns that drive to a website rather than to an application store are now a real product, which is the only version of this platform a dealership could sensibly use, since nobody is installing a rooftop's application.

The honest objection is that the engine is hungry, and a dealership cannot feed it. Machine bidding of this kind gets good by observing many conversions quickly and adjusting. A store that produces forty or eighty opt ins in a month, geographically confined to a twenty mile radius, gives the model almost nothing to learn from. You end up paying for an engine you cannot switch on, and the results look like ordinary cheap video rather than like performance.

The second objection is radius. This platform is built for advertisers who buy nationally or globally, where the auction has depth. Narrow the geography to one town and the available impressions thin out, the auction gets less competitive in ways that do not favour you, and the cost advantage that made the channel interesting starts to erode. A dealer group across many markets has a much better version of this conversation than a single point does, and a single point is usually better served by the direct response channels described in our overview of dealership advertising.

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Prefer to talk right now? Call or text 844-376-2274.

AppLovin is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own AppLovin account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage AppLovin for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to AppLovin. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so AppLovin is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside AppLovin where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against AppLovin is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on AppLovin, and when you do, our team builds that audience or that inventory creative for your store.

AppLovin is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding AppLovin for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning AppLovin on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

AppLovin issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

None of that lands on the dealership. A store tells us what it wants and whether it already has a AppLovin account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on AppLovin for that path to be producing leads.

Your own AppLovin account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by AppLovin to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

AppLovin sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge AppLovin over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Because of that, the plan for AppLovin is written with a review date on it from day one, and our team reads it with you at that date rather than leaving the store to guess.

Start narrow: one zone, one campaign type, one offer and the pre screening questions you already use, then widen once the first flight has a read. Adding a format, a wider radius or a second rooftop is a request to our team. Reporting lands in the CRM beside every other channel, so the store compares AppLovin to search, social and the managed network in one place instead of reconciling three dashboards.

Whatever AppLovin can do, LeadLocate can do for your store. Feeding sales results back to AppLovin so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants AppLovin beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request AppLovin and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while AppLovin is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own AppLovin account is billed by AppLovin to you and never marked up by us.

Does LeadLocate integrate with AppLovin?

Yes, on request. Ask for AppLovin from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own AppLovin account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage AppLovin for you keep their seat and we work inside it.

How long does it take to set up AppLovin?

Usually the same day for platforms with public credentials. Where AppLovin reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as AppLovin completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for AppLovin?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own AppLovin account is billed by AppLovin to you and never marked up by us.

Can AppLovin leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run AppLovin together with my other advertising?

Yes. AppLovin sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something AppLovin supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own AppLovin account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage AppLovin for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts AppLovin in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.