Buyer and Seller Leads in One Plan

The Buyers and Sellers Hybrid plan puts shoppers who want a vehicle and local owners who want an offer on theirs into one account, one inbox and one CRM, so the store sells the front line and buys the back line from the same zone.

A buyer lead is a local shopper who raised a hand for a vehicle: a person in your zone who answered one of your campaigns and asked a dealership to help them buy. The car shopper leads page covers that side in depth. A seller lead is a local owner who filled out one of our vehicle offer request pages and asked a dealership to contact them about the car they drive. It is inbound and opt in, and the car seller leads page covers that side.

The Buyers and Sellers Hybrid plan runs both in one account with the CRM included, and the reason is simple arithmetic at the used car desk. The store that sells a car needs another one to replace it, and the cheapest unit on the lot is the one bought from a local owner with the service history in the glovebox. Many of those owners are replacing the vehicle too, which makes a seller lead a trade in lead with a buyer attached. Running both from one zone means the same town feeds the front line and the back line, and every conversation lives on one record in one inbox.

The trigger is a form submitted inside your zone. On the buyer side, a shopper answers a campaign built around your store, your offers and, where you connect it, your live inventory. On the seller side, an owner fills out an offer request for the vehicle in their driveway. Either way the lead arrives with the person's name, number and email, the answers to the prescreening questions asked at capture, and the vehicle: the one the shopper wants, or the one the owner wants to move.

Buyer leads are a mix. Some arrive with a VIN attached because the shopper asked about a specific unit the campaign advertised, and others describe what they want in general terms. Seller leads carry the owner's vehicle and their answers about it. Every lead in your zone is delivered to you and only you, prescreened at capture and backed by a replacement review, so a bad lead costs the store nothing. The what to expect page explains the consumer behaviour behind both kinds, including the owner who hopes for retail money and the shopper who plans to negotiate every dollar.

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Both campaigns start in Leads Manager inside the CRM. Choose Create a New Campaign, pick Inbound Campaign for shoppers or Acquisitions Campaign for owners ready to sell or trade, then Continue to Zone Setup. In the zone editor the store draws its Sales Zone, runs Scan My Market to read the area, reviews the zip stats, sets the prescreening questions on the lead form, and adds Custom Offers for promotions that are not on the website yet, such as a trade bonus or a weekend event.

Before anything runs, See Samples shows the store's ads exactly as shoppers see them on its dealer pages, and the sample ads guide walks through it click by click. From there our team builds and runs every campaign from the selections the store made, in the managed webXintel Ads Network that comes with every plan or in the dealership's own ad accounts. The store owns the zone, the offers and the questions; our team handles the creative, the placement and the delivery.

Each campaign feeds its own lane in Lead Feeds Manager, and the lead is pushed into the CRM instantly, so a shopper and an owner never wait in the same queue or in somebody's email. The first reply fires in the same moment from Automated Templates, which keeps separate sets for each side: Inbound Lead Automated Templates speak to a shopper about the vehicle they asked for, and Acquisitions Lead Automated Templates thank an owner for the request on their car and tell them who will call.

Assignment follows the lane. Round robin spreads buyer leads across the sales floor and sends seller leads to the short list who appraise, usually the used car manager and one or two trained salespeople. Notifications reach the assigned person on the emails and numbers they chose, with a sound alert and an on screen toast, and a manager can be put on either feed to receive a copy of every lead it delivers. By the time the phone rings, the customer has already heard from the store by name.

For a shopper, the salesperson calls from inside the lead with click to call, and the conversation is recorded and transcribed onto the record. The vehicle button in the text composer attaches the unit with its photos and price, the booking link from Calendar Settings lets the shopper pick a time, and the visit lands on the shared calendar. At the desk, EZ Desking builds cash, finance and lease structures in one multi pencil grid.

For an owner, the appraiser asks for photos by text and they arrive as picture messages on the thread. The trade in form with VIN scan identifies the vehicle before the visit, and the owner books the appraisal from the same kind of link. If the owner is replacing the car, the appraisal becomes trade credit on the worksheet and the seller lead turns into a buyer on the same record. The trade in offer request workflow covers that path screen by screen.

Leads that go quiet on either side sit in a Follow Up Process built for that lead type, so the next text, the call reminder and the email are scheduled the moment the lead is created. Nobody has to remember whose turn it is.

The shopper sees a text from the dealership by name within moments of asking, a call from a number that shows the store's name, the actual vehicle with photos and a price, and a link to pick a time that suits them. When they come in, the salesperson already knows what they asked about and what they said on the call. If they go home to think, the deal page with e-signature and deal chat keeps the conversation going from their phone.

The owner sees a request answered almost as soon as it was sent, a request for a few photos they can take from the driveway, a time they chose, and a reminder the day before. On arrival the appraiser already knows the car, so the visit is a confirmation rather than an inspection from scratch. Nobody on either side repeats information they already gave, because the form, the photos, the call and the appointment all sit on one record.

The manager reads both lanes from the Reports dashboard on the dock, with activity, company and management reporting, and because each lead type arrives on its own feed the numbers read apart: how many shoppers asked, how fast each got a reply, how many booked and showed, and the same line for owners, all the way to how many became a purchase or a trade. The lost reason popup records why a lead ended, in the store's own categories, so the manager can tell a pricing problem from a follow up problem.

A lead the team believes is bad, such as a wrong number or a request nobody made, goes through Quality Control Requests, where the manager approves it for replacement review. Every lead in the zone is delivered, and the review stands behind each one after delivery. For the acquisition side in depth, the vehicle acquisition leads page shows how stores turn seller leads into bought units.

Both sides start from an opt in. The shopper asked to be contacted about a vehicle, and the owner asked for an offer on theirs, so the first text answers a request the customer made. A campaign that advertises financing runs under fair lending rules that forbid narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager plans those campaigns around a zone and an offer. Custom Offers are written into compliant ad copy by our team, so a promotion reads well and stays clean.

Inside the CRM, the DNC Blacklist blocks a number in both directions, imports the list the store already keeps and runs a live do not call lookup. Every call is recorded and transcribed, every text carries its delivery status, and every call, text, email and voicemail sits on one communications timeline. Personal information lives encrypted in the Customer Profile, and access follows the roles the store assigns: User, Manager and Master Administrator.

Current pricing for the Buyers and Sellers Hybrid plan, and for the Inbound and Marketplace Acquisitions plans beside it, is on the pricing page. Every plan runs month to month with no long term contract, and the full CRM is included. A store that already runs another CRM can have its leads routed there at no price change. An inventory feed and DMS access are not required, which is why brokers and solo salespeople run on the same platform as franchise rooftops.

The plan grows with the store. An extra 20 mile sales zone for the next town comes from the add ons shelf in My LeadLocate and is added to the active subscription, and Skip A Month pauses lead delivery for a month while the account and the CRM stay active. Watch the recorded demo, talk to a person on the contact page, or browse more workflows on the solutions hub.

What is the difference between buyer and seller leads?

A buyer lead is a local shopper who asked a dealership for help buying a vehicle. A seller lead is a local owner who filled out one of our vehicle offer request pages and asked a dealership for an offer on the car they drive. The Buyers and Sellers Hybrid plan delivers both in one account.

Are seller leads the same as trade in leads for dealers?

They overlap. Some owners want to sell outright and many are replacing the vehicle, so the offer request becomes a trade in on the next deal. In LeadLocate CRM the appraisal carries into EZ Desking as trade credit on the same record.

Does the Hybrid plan include the CRM?

Yes. LeadLocate CRM is included, with separate feeds, automated replies and follow up processes for each lead type. A store that prefers to keep its current CRM can have its leads routed there at no price change.

Can I see my ads before the campaigns run?

Yes. See Samples in the Leads Manager zone editor shows your ads exactly as shoppers see them on your dealer pages, and Custom Offers lets you add promotions that are not on your website. Our team builds and runs every campaign from those selections.

What happens if a lead is bad?

Report it through Quality Control Requests. The manager approves it and the lead goes to replacement review. Every lead in your zone is delivered to you and only you, prescreened at capture, so a bad lead costs the store nothing.

How much does the Buyers and Sellers Hybrid plan cost?

Current figures are on the pricing page, next to the Inbound and Marketplace Acquisitions plans. Every plan is month to month with no long term contract and includes the full CRM.

See buyer and seller leads land on their own feeds, get their own replies and meet on one record. Watch the recorded demo or ask us to look at your zone with you. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.