Place Exchange Advertising for Car Sales Leads

The programmatic exchange that sells billboards and place based screens to buying platforms the way display is sold, for your zone.

Place Exchange is a programmatic exchange for out of home and place based advertising, built so that digital billboards, transit screens, venue screens and airport and retail displays can be bought through the standard buying platforms exactly the way display and video are bought, with the same geography, audience and frequency controls and with reporting that measures the visits that follow. It represents a large roster of operators and networks, including many listed on this site, and it sells through buying platforms and partners.

For a dealership that means the screens in its zone bought as a line in the same programmatic plan as its display and connected TV, through a buying partner or our team, with the same targeting and one report. Place Exchange, Vistar and Broadsign between them reach most of the country's digital screens, and a buying partner uses whichever carries the screens the store wants.

Connecting your own Place Exchange account to the CRM has its own page: Place Exchange Integration for Dealerships. This page is about the channel and the leads.

A store spends through Place Exchange for outdoor bought like display from the same buying platform, with the same controls and one report, across the operators it represents in the zone. It is the exchange that made outdoor a standard programmatic line.

The honest objection is that it is infrastructure bought through a platform or partner rather than a store's own console, that outdoor reads through branded search and visits over weeks, and that a store cannot easily tell which exchange reaches which screen. A buying partner makes that decision.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Place Exchange fits any dealership whose agency or buying partner runs programmatic and wants outdoor in the same plan, and dealer groups buying screens across markets. It fits less well for a store that wants a self serve console, which uses Blip or Adomni.

Place Exchange sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Place Exchange, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Place Exchange keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Place Exchange earned its budget is answered in the same place as the rest.

A Place Exchange bought campaign produces leads the way outdoor does: branded searches, calls to the number on the screen, scans of a code and walk ins with the source recorded, attributed in the CRM over weeks, with Place Exchange's visit measurement beside the CRM's branded search lift by zone.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Place Exchange through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Place Exchange gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency buying programmatically for dealership clients, Place Exchange is the exchange that adds outdoor with standard programmatic controls, and connecting the store's LeadLocate CRM pairs its visit measurement with the branded search lift the screens produced.

If an agency runs Place Exchange for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Place Exchange placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Place Exchange. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Place Exchange; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Place Exchange looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Can a dealership buy Place Exchange directly?

Yes, through LeadLocate. It sells through buying platforms and partners. Request it from the Advertising Networks page and our team arranges the platform route for the store's zone.

Why does outdoor have several exchanges?

Each operator chose a platform to sell its screens programmatically, so Place Exchange, Vistar and Broadsign each carry a share of the country's screens. A buying partner reaches all three.

How is the campaign measured?

By Place Exchange's visit measurement tied to the screens, beside the CRM's branded search lift, calls, scans and walk ins logged with the source, over weeks.

Can my dealership buy Place Exchange directly?

Yes, through LeadLocate. Place Exchange is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Place Exchange, we work through that.

Can Place Exchange leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Place Exchange?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Place Exchange from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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