Screenverse Advertising for Car Sales Leads

A programmatic network of everyday venue screens, gas stations, gyms, elevators, restaurants and more, bought through a buying platform for your zone.

Screenverse is a programmatic digital out of home network that aggregates the screens of many smaller venue networks, gas station pumps, gym screens, elevator displays, restaurant and bar televisions, residential building lobbies and more, and sells them through the standard buying platforms with geography, venue type and daypart controls and reporting by venue, so an advertiser reaches a very large number of everyday screens without a relationship with each small network. It sells through buying platforms and partners.

For a dealership that means the everyday screens in its zone, the ones a household passes on a normal day, bought programmatically by venue type as a line in a digital plan through a buying partner or our team. Many of the smaller venue networks on this site are reached this way, and Screenverse is how a buying partner covers them at once.

A store spends through Screenverse for programmatic reach into the everyday venue screens in its zone by type, from the same buying platform as the rest of its plan, without a vendor per network. It is the practical way to cover a zone's small screens.

The honest objection is that venue screens are mostly silent and produce little direct response, so the effect reads through branded search over weeks, that it is infrastructure bought through a platform or partner, and that screen coverage varies by market. A buying partner decides how much of the plan it deserves.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Screenverse fits any dealership whose agency or buying partner runs programmatic and wants everyday venue screens in the same plan, and dealer groups covering a region's venues. It fits less well for stores that want a self serve console or that need direct response.

Screenverse is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Screenverse, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Screenverse bought campaign produces leads the way venue screens do: branded searches, scans of a code on a screen and direct inquiries on a LeadLocate lead page named on screen, attributed in the CRM over weeks, with the branded search lift by zone during the flight as the main read.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Screenverse slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying programmatically for dealership clients, Screenverse is the line that covers a zone's everyday venue screens at once, and connecting the store's LeadLocate CRM shows the branded search lift the screens produced.

Agencies are how most stores buy Screenverse, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Screenverse the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Screenverse, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Screenverse account in your name is billed by Screenverse directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Screenverse is likely to do for a store of your size, and agrees a review date. If the reporting shows Screenverse earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Which venues does Screenverse reach?

A very large number of everyday screens from many smaller networks: gas stations, gyms, elevators, restaurants, bars, residential lobbies and more, targeted by venue type and geography.

Can a dealership buy Screenverse directly?

Yes, through LeadLocate. It sells through buying platforms and partners. Request it from the Advertising Networks page and our team arranges the platform route for the store's zone.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on screens and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Screenverse directly?

Yes, through LeadLocate. Screenverse is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Screenverse, we work through that.

Can Screenverse leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Screenverse?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Screenverse from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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