AdsWizz Advertising for Car Sales Leads

The marketplace behind many streaming audio and podcast publishers, bought through a buying platform for listeners in your zone.

AdsWizz is the advertising technology and marketplace behind a large share of streaming audio and podcast publishers, owned by SiriusXM, which serves and sells the audio spots inside those publishers' streams and shows to buying platforms and partners with targeting by geography, audience and content and reporting by campaign. Many audio publishers that do not sell directly to a local store sell through AdsWizz, and a buying platform connected to it reaches them at once.

For a dealership that means audio spots across a wide set of streaming stations and podcasts in its zone, bought programmatically as a line in a digital plan through a buying partner or our team, with the same geography and reporting as the rest. It is the route to the audio publishers that are not on this site by name.

Connecting your own AdsWizz account to the CRM has its own page: AdsWizz Integration for Dealerships. This page is about the channel and the leads.

A store spends through AdsWizz for programmatic reach into a wide set of streaming audio and podcast publishers in its zone from the same buying platform as the rest of its plan, with one report. It covers the long tail of audio without a vendor per publisher.

The honest objection is the audio objection, response arriving later as searches and calls, plus the fact that it is infrastructure bought through a platform or partner rather than a store's own console, and that inventory quality varies across a marketplace this wide. A buying partner sets the controls.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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AdsWizz fits any dealership whose agency or buying partner runs programmatic audio, and dealer groups covering markets. It fits less well for a store that wants a self serve audio console, which uses Spotify or AudioGO.

AdsWizz sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for AdsWizz, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying AdsWizz keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether AdsWizz earned its budget is answered in the same place as the rest.

An AdsWizz bought campaign produces leads the way audio does: branded searches, calls to the tracked number read in the spot and direct inquiries on a LeadLocate lead page named in it, attributed in the CRM over weeks, with the branded search lift by zone during the flight as the main read.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running AdsWizz through LeadLocate is not AdsWizz. It is that AdsWizz becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds AdsWizz does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying programmatic audio for dealership clients, AdsWizz is the marketplace that covers the long tail of publishers, and connecting the store's LeadLocate CRM shows the calls and branded search lift the spots produced.

If an agency runs AdsWizz for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and AdsWizz placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of AdsWizz, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a AdsWizz account in your name is billed by AdsWizz directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what AdsWizz is likely to do for a store of your size, and agrees a review date. If the reporting shows AdsWizz earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Which audio publishers does AdsWizz reach?

A large share of streaming audio and podcast publishers that sell programmatically, including many that do not sell directly to a local store, through the standard buying platforms.

Can a dealership buy AdsWizz directly?

Yes, through LeadLocate. It sells through buying platforms and partners. Request it from the Advertising Networks page and our team arranges the platform route for the store's zone.

How is the campaign measured?

By branded search lift in the zone during the flight, calls to the tracked number read in the spot and inquiries on the lead page named in it, reported in the CRM over weeks.

Can my dealership buy AdsWizz directly?

Yes, through LeadLocate. AdsWizz is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries AdsWizz, we work through that.

Can AdsWizz leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for AdsWizz?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request AdsWizz from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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