VIOOH Advertising for Car Sales Leads

JCDecaux's programmatic marketplace for street furniture, airport and partner venue screens, bought through a buying platform for your zone.

VIOOH is the programmatic marketplace founded by JCDecaux, selling the digital screens of JCDecaux's street furniture and airport networks and of the partner operators and venue networks it has signed, including several on this site, to the standard buying platforms with geography, audience and daypart controls and reporting by screen. It is global, with a United States marketplace built through partnerships with American networks, and it sells through buying platforms and partners rather than directly to a single store.

For a dealership that means JCDecaux's bus shelters, kiosks and airport screens and its partners' venue screens in the zone, bought programmatically as a line in a digital plan through a buying partner or our team. It is one of the exchanges a buying partner uses to cover a zone's screens, and it is the one that carries JCDecaux's own inventory.

A store spends through VIOOH for programmatic access to JCDecaux's street level and airport screens and its partners' venue screens in the zone, from the same buying platform as the rest of its plan, with one report. It is the route to those screens without a direct JCDecaux contract.

The honest objection is that it is infrastructure bought through a platform or partner, that its American inventory is concentrated where JCDecaux and its partners operate, and that outdoor reads through branded search and visits over weeks. A buying partner decides when to use it.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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VIOOH fits dealerships in cities with JCDecaux inventory whose agency or buying partner runs programmatic outdoor, and dealer groups buying screens across markets. It fits less well for stores outside those cities and for stores that want a self serve console.

VIOOH sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for VIOOH, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying VIOOH keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether VIOOH earned its budget is answered in the same place as the rest.

A VIOOH bought campaign produces leads the way outdoor does: branded searches, calls to the number on the screen, scans of a code and walk ins with the source recorded, attributed in the CRM over weeks, with the CRM's branded search lift by zone as the main read.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running VIOOH through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from VIOOH gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency buying programmatic outdoor in a JCDecaux city for dealership clients, VIOOH is the exchange that carries those screens, and connecting the store's LeadLocate CRM shows the branded search lift the screens produced.

Agencies are how most stores buy VIOOH, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

Nobody drives across three states for a sedan, so the market VIOOH is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of VIOOH, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a VIOOH account in your name is billed by VIOOH directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what VIOOH is likely to do for a store of your size, and agrees a review date. If the reporting shows VIOOH earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Which screens does VIOOH sell?

JCDecaux's digital street furniture and airport screens and the venue and outdoor networks that have partnered with it in the United States, through the standard buying platforms.

Can a dealership buy VIOOH directly?

Through LeadLocate, yes. It sells through buying platforms and partners. Request it from the Advertising Networks page and our team arranges the platform route for the store's zone.

How is the campaign measured?

By branded search lift in the zone during the flight, calls to the number on the screen, scans and walk ins logged with the source in the CRM, over weeks.

Can my dealership buy VIOOH directly?

Yes, through LeadLocate. VIOOH is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries VIOOH, we work through that.

Can VIOOH leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for VIOOH?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request VIOOH from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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