tvScientific Integration for Dealerships

Television bought on a cost per action, and the question every outcome priced media buy has to answer.

Almost all television, streaming included, is sold by the thousand impressions. You pay to be seen, and whether being seen did anything is a separate argument nobody settles. tvScientific sells the same streaming inventory on a different basis: an outcome price, where the buy is bought and optimized against a cost per action or a cost per visit rather than a cost per thousand.

That reframing is the whole product. It turns a reach medium into something that behaves, commercially at least, like performance media, and it is the only version of streaming television a dealership can evaluate with the same vocabulary it uses for search and social. A store that has spent years thinking in cost per lead does not have to learn a second language to read the report.

The underlying media is the category described on our connected TV advertising page. The difference here is entirely about how the invoice is constructed and what the optimizer is told to chase.

The case is accountability, and for a dealership it is the strongest case anyone in streaming makes. A store that has been burned by a television buy sold on reach can put money against a defined action instead, and the vendor carries some of the risk that the action does not happen. That alignment is rare enough in this category to be worth taking seriously.

The honest objection is that outcome pricing is only as trustworthy as the measurement behind it, and on connected television the measurement usually belongs to the party being paid. A cost per visit rests on a household graph deciding that the device that saw the advertisement and the device that appeared near your lot belong to the same home. That inference is reasonable and it is still an inference, and there is no independent referee standing between the claim and the invoice.

The deeper version of the objection is incrementality. Attribution answers whether a visit followed an impression. It does not answer whether the visit would have happened anyway. A dealership already running search and social in the same trade area is generating visits from people who were going to come, and a household graph will happily credit some of those to a television spot they half saw. That is not fraud, it is how attribution works, and the right posture is to ask what the vendor's holdout methodology is before agreeing that a cost per visit means what it appears to mean.

Available on request. The published test for that status is that the work is not started and demand decides the order. There is no adapter file for this platform in the ad gateway, no credential block, no authorization URL and no wire up checklist. Nothing is half finished, because nothing is started.

The access class is PARTNER. That is the vendor's gate rather than ours: credentials require an application the vendor reviews. Keep the two axes apart when comparing entries in this directory, because vendors conflate them constantly. Status is a statement about our code. Access class is a statement about what the vendor asks of anybody. This platform is unbuilt by us and gated by them, and both facts would have to change before a dealership could connect an account.

Compare that against the one platform in this category with an open credential path, which sits at registered rather than on request for precisely that reason. When a vendor removes its approval queue, the remaining distance becomes engineering we control, and engineering we control is what a request tally can actually move.

Design, not description. None of this runs.

The last row matters more on this page than on most. An outcome priced buy is normally fed by the advertiser's own conversion signal, so the platform knows what it is optimizing towards. We send none, which means the actions being priced would be the ones the vendor observes on its own, with the limits that implies.

Networks are added to LeadLocate through one provider agnostic library rather than as individual projects, which is why an unbuilt platform can still be described precisely. That library sets out what any advertising platform must be able to do: hand us an authorization URL, exchange the code for a token, list the accounts a credential can reach, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works.

Seven operations and one adapter file per network. Twenty networks are registered against the contract and one is implemented, and the nineteen that are not return a refusal naming themselves so a stray call fails readably rather than looking like a vendor outage. tvScientific is not among the twenty, which is a smaller claim than roadmap and the accurate one.

The shared infrastructure already exists and a new network inherits it rather than reinventing it. Credentials are encrypted before storage using AES-256-GCM. Every action against a network is written to an append only audit log carrying the company, the network, the user and the detail, stamped in UTC on purpose, because these tables are shared across dealerships and a timezone relative timestamp is one nobody can reconcile afterwards. Campaign objects record which credentials created them and re resolve those same credentials later, so disconnecting an account does not strand the campaigns built under it. If a compliance review ever asks who did what in an ad account, the answer is a query rather than a phone call.

There are two ways to advertise through LeadLocate and the dealership chooses. The first is the webXintel Ads Network: included, built and operated by our team from the selections you make in Leads Manager, arriving as one line rather than a stack of platform invoices. That path is live today and does not wait on any adapter.

The second is your own account. Where a network is built, you connect the account your store already holds and campaigns route through it, on your billing, in your name, with your spend history intact. Disconnect whenever you like and delivery falls back to the managed path.

Neither route reaches tvScientific. The self connect route additionally waits on a vendor review, so if your group has already been approved by them, that is worth telling us because it removes the part of the sequence that is outside our control.

One limit applies across the whole gateway and is stated on every page in this directory: pushing, pausing and reading numbers from a network is done by our team, not from your dashboard. It is a deliberate constraint while the connection layer is young, and it is on the list to open up.

The vendor track comes first, since an application and a review stand between anyone and a credential. Our track is then an adapter file written against the seven operation contract, a credential block, and each operation wired and verified against a live account. The ordering is not negotiable and only the second half is ours to schedule.

On timing, do not let the outcome pricing obscure the physics of the medium. Results from streaming television are not reliably attributable inside twenty four hours, whatever basis the invoice is written on. An outcome price changes who carries the risk of a weak campaign. It does not make a household identify itself faster.

What it does change is the conversation you can have in week four, because a cost per action is a number a general manager can argue with. Ask how the attribution window is set, what counts as a visit, and whether any holdout group exists. If the answers are vague, the outcome price is a pricing style rather than a measurement claim. Nothing here is a forecast of lead volume or closing rate, and no vendor should offer you one.

The gaps that matter here sit precisely where this platform's value proposition sits, which is why this section is the one to read.

We do not upload offline conversions. An outcome priced television buy works best when the advertiser feeds back what actually happened, including the sales that closed in the showroom, and we have no offline conversion upload of any kind. Anything the platform optimizes towards would be observed on its side rather than confirmed from ours.

We do not run a server side conversions endpoint. No conversions API, for this network or any other.

We do not install or manage a pixel. Site side measurement is whatever your website already carries, and a visit attribution model that depends on one is depending on something we did not put there.

We do not reconcile the vendor's attributed actions against your CRM. There is no process that matches a claimed visit or action to a real customer record, so a reported number would arrive uncontested.

We do not emit a vehicle catalog and we do not upload hashed audiences. Neither exists anywhere in our stack for any advertising platform.

No campaign has ever been deployed to this platform from the CRM.

Ask, with your store attached, and say what action you would want the buy priced against. Requests are recorded against the platform they name, and the tally is what decides build order, because a request from a dealership ready to spend is a better signal than an internal roadmap discussion.

Expect a question back about measurement rather than about budget. An outcome priced buy is a good idea or a bad one almost entirely depending on who defines the outcome, and a store that has thought about that in advance gets more from the channel than one that has not. Read what to expect from any paid lead source if you want the same argument applied to the rest of your spend.

The managed path runs today and does not depend on any of this. Pricing for the platform is on the pricing page and does not change based on which networks you turn on.

Does LeadLocate integrate with tvScientific today?

No. The status is available on request, whose published test is that the work is not started and demand decides the order. No adapter file, credential block or checklist exists for this platform in the ad gateway.

Can I use my own tvScientific account?

Not through the CRM, because nothing has been built to reach it. The access class is PARTNER, so a credential also waits on an application the vendor reviews. If your group is already approved, that removes the step we cannot influence.

What happens if I request tvScientific?

It is recorded against this platform specifically and counted, and the tally decides build order. A person replies with a range or a reason, and on this platform expect a question about how you would define the outcome before anything else.

Is a cost per visit a real measurement?

It is a real number and it is not an independent one. It rests on a household graph linking the device that saw the advertisement to a device seen near your store, and the party producing the number is the party being paid for it. Ask about the attribution window and any holdout group.

Does outcome pricing make streaming faster to judge?

No. Results from streaming television are not reliably attributable inside twenty four hours regardless of how the invoice is written. Outcome pricing shifts who carries the risk of a weak campaign, which is useful, but it does not change the speed of the medium.

Could you feed my showroom sales back as conversions?

No. We have no offline conversion upload and no server side conversions endpoint, for this platform or any other. Anything the buy optimized towards would be what the vendor observed rather than what your CRM confirmed.

Requests are counted against the platform they name and the tally decides build order. Tell us your store and the action you would want a television budget priced against.