Connect Pinterest Ads to Your Dealership CRM

Your own Pinterest account or the managed network, planned in Leads Manager, with every lead in one CRM.

Pinterest is a planning surface rather than a social feed. People arrive with a project in mind and save things toward it, which is why the platform sells itself on intent it can observe rather than on time spent. The advertising account covers standard image and video placements, shopping formats that render individual products, and lead forms that open inside the app.

Three things about the account matter to a store. Lead capture is native, so a shopper submits their details without ever reaching your website, which is the same mechanic that makes social lead forms cheap everywhere else. The platform supports an automotive inventory catalog, so vehicle level creative is a real product on their side. And Pinterest brought performance connected television inside its own product set through the acquisition of tvScientific, so a store asking about the two separately is increasingly asking about one account.

None of that is an argument for the channel. The channel argument for lead forms already lives on social media lead ads for dealers, and this page will not repeat it. This page is about whether the CRM talks to Pinterest, and the honest answer is further down.

The case is timing. Pinterest audiences skew toward people three to six months out from a purchase, planning rather than shopping. For a dealership that is the part of the funnel almost nothing else on this catalogue reaches cheaply. Search finds the person who already decided. Retargeting finds the person who already visited. Pinterest finds the household that has started thinking about a third row and a car seat and has not typed a model name into anything yet. Fill that layer and your retargeting pools have somebody in them later.

The honest objection is that three to six months is a long time to hold a lead, and most dealership follow up processes are not built for it. A store that judges Pinterest on thirty day close rate will conclude it does not work, and by its own measurement it will be right. Sales managers pay for this month. A channel that pays out next quarter loses that argument in the weekly meeting every time unless somebody has decided in advance to read it differently.

The second objection is scale in a single trade area. A planning audience inside a twenty mile radius is a smaller pool than the same radius on a general purpose feed, so the impressions build slowly and a small budget can take a while to produce anything worth reading. That is a reason to size the test properly rather than a reason to skip it, and it is worth setting expectations against what to expect from car sales leads before the first dollar goes out.

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Any dealership on LeadLocate can run Pinterest Ads. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If Pinterest requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own Pinterest account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a Pinterest account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Pinterest. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Pinterest is one line in a report rather than another dashboard to log into.

Leads arrive two ways. Where Pinterest offers a lead form inside the platform, the submission posts to the CRM as it is made, prefilled with what the shopper already gave Pinterest; where the ad clicks out, the click lands on a LeadLocate lead page in your dealership's name and the inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Pinterest is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Pinterest, and when you do, our team builds that audience or that inventory creative for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. Pinterest Ads answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn Pinterest on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

Pinterest issues advertising credentials without a vendor review, which is the fastest kind of platform to turn on: our team registers the developer access, connects your account or opens one in your name, and campaigns can start the same day. On Pinterest the mechanism is OAuth2, and our team registers and maintains the credentials for your dealership.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Pinterest account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while Pinterest is being set up.

The second is your own Pinterest account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs Pinterest through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading Pinterest is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

Pinterest carries no platform imposed minimum spend, so the practical floor is whatever buys enough impressions inside your trade area to be worth reading. On timing, set the expectation before you start: results on Pinterest read over weeks rather than days, because a household reached today searches your store by name later in the week, and the CRM shows that branded lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Pinterest happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Pinterest is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Pinterest Ads can do, LeadLocate can do for your store. Feeding sales results back to Pinterest so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Pinterest beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for Pinterest Ads, and tell us two things: whether the store or its agency already has a Pinterest account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while Pinterest is arranged.

The subscription price is the same whichever networks you run. Media under your own Pinterest account is billed by Pinterest directly to your dealership, with no markup from us.

Does LeadLocate integrate with Pinterest Ads?

Yes, on request. Ask for Pinterest Ads from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. This platform is registered in the LeadLocate ad gateway, and our team puts it in production for your dealership on request.

Can I use my own Pinterest account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Pinterest for you keep their seat and we work inside it.

How long does it take to set up Pinterest Ads?

Usually the same day for platforms with public credentials. Where Pinterest reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Pinterest completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Pinterest Ads?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Pinterest account is billed by Pinterest to you and never marked up by us.

Can Pinterest leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Pinterest together with my other advertising?

Yes. Pinterest sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Pinterest supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Pinterest account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Pinterest for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts Pinterest Ads in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.