Paramount Advertising Integration for Dealers

Your own Paramount account or the managed network, planned in Leads Manager, with every lead in one CRM.

Paramount sells two very different kinds of inventory through one seller, and understanding the split is most of what a dealership needs to know before buying.

On one side sits subscription streaming and the sport and network programming attached to it, watched deliberately, with the audience quality and the price that implies. On the other sits a large free supported channel service, the kind a viewer leaves running the way they once left cable running, with dozens of themed channels and no signup between the viewer and the content.

For a store the practical consequence is a choice of two spends dressed as one buy. The free supported side offers reach at a cost per thousand impressions that makes a modest budget go a long way across a trade area. The subscription side offers a smaller, more attentive audience at a higher price. A value led message with a payment in it usually belongs on the first. A brand message for a franchise store defending its name usually belongs on the second, and knowing which you are buying matters more than the seller's name on the invoice.

The efficiency argument is the strong one. Free supported streaming lets a single rooftop buy real household reach inside its own radius at a price that would not cover a fraction of the same reach on broadcast. For a used vehicle store running an aggressive payment message, the cost of being seen widely is the whole point, and this is one of the cheaper ways to be seen on a television screen at all.

The honest objection is attention. Free supported channels are frequently background television. A set is on while somebody cooks, the ad load is heavy because free content pays for itself somehow, and being present in that stream is not the same as being watched in it. Cheap impressions are cheap for a reason and a store that buys purely on cost per thousand is buying the reason along with the price.

The second objection is measurement thinness at the low end. The cheaper the inventory the less granular the reporting tends to be, so you learn less about what you bought. If your budget only supports the cheap side, accept that you are buying awareness and hold the rest of your accountable spend in channels that answer for themselves, which is the argument for pairing this with social lead ads rather than replacing them with it.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Paramount Advertising is available to your dealership on request. Ask for it from the Advertising Networks page inside the CRM, or tell the person who set up your account, and our team puts it in production for your store, usually the same day for platforms with public credentials and as soon as the vendor completes its own onboarding for the ones that gate access. There is no separate integration project to schedule and no fee attached to turning a network on.

Two paths are open from the first day. The webXintel Ads Network is included with every plan: you choose the zone you sell in, the campaign type and the pre screening questions in Leads Manager, and our team builds and runs campaigns from those selections. The second path is your own Paramount account, connected so campaigns run under a login your dealership owns, with the spend on your card and the history in your name. Agencies that already manage Paramount for the store keep their seat and we work inside it. Neither choice is permanent; a store can start on the managed network and add its own account later, or run both.

Think of the connection as two lanes. Outbound carries what you decided in Leads Manager, the zone, the budget, the dates, the objective and the approved creative, to Paramount. Inbound carries the numbers back, spend, impressions, clicks and reported results, into the same reporting every other channel uses, so Paramount is one line in a report rather than another dashboard to log into.

Leads arrive either through a form inside Paramount where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Each lead arrives with its source and campaign attached, the CRM's texting, calling and email pick it up, and Instant Push sends it by ADF to any CRM your store already runs, at no change in price. The mix of leads to expect is described on what to expect from car sales leads.

On our side the access token is encrypted before it is stored, every push, pause, report and verify against Paramount is logged with the company, the user and the detail, and campaign objects record which credentials created them. Your customer file and your inventory do not leave the CRM unless you ask us to use them on Paramount, and when you do, our team builds that audience or that inventory creative for your store.

Paramount Advertising is not a one off project inside the CRM. LeadLocate runs every advertising platform through one gateway with a single contract: hand us an authorization URL, exchange the code for a token, list the accounts you own, deploy a campaign, pause or resume it, return spend and results, and prove on demand that the connection still works. Seven operations, one adapter per network. Adding Paramount for your store is our team's work against that contract, which is why it is a request rather than a quote.

The shared machinery is the same for every platform and is already in place. Tokens are encrypted before storage, every action is written to an append only audit log, and campaign objects re-resolve the credentials that created them so disconnecting an account never orphans the campaigns built under it. Turning Paramount on for one dealership does not disturb any other network the store runs, and it does not disturb any other dealership.

Paramount sells through a contract, a certification or a minimum commitment before it opens its platform, which is how most enterprise buying platforms work. Our team arranges that in your dealership's name, or through a buying partner where that is the faster route, and runs the campaigns from the same Leads Manager selections as every other channel. Stores or agencies that already hold a seat on Paramount keep it and we work inside it.

None of that lands on the dealership. A store tells us what it wants and whether it already has a Paramount account or an agency running one, and our team does the filing, the registration and the setup, then confirms when campaigns can start.

You choose whose account the campaigns live under. The included webXintel Ads Network puts them under ours: you set the zone, the campaign type and the pre screening questions in Leads Manager, our team does the building and the daily management, and the cost is inside your plan. Nothing waits on Paramount for that path to be producing leads.

Your own Paramount account puts them under yours. Connect the account you already have, or have our team open one in the dealership's name, and the media is billed by Paramount to you, without markup, with the history belonging to the store. Agencies keep their existing seat and we work inside it. Switching between the two paths, or running both, is a request to our team.

Day to day, our team pushes, pauses and reads the numbers for you and reports them in the CRM, and any store that wants those controls in its own dashboard can ask for them.

Paramount sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge Paramount over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of Paramount happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so Paramount is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever Paramount Advertising can do, LeadLocate can do for your store. Feeding sales results back to Paramount so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants Paramount beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

Ask. From the Advertising Networks page inside the CRM, request Paramount Advertising and say whether you already hold an account there and what you would run first. Our team confirms the plan with you, handles the platform side and tells you the start date. New to LeadLocate? Pick a plan on the pricing page, month to month with no long term contract, and the included webXintel Ads Network starts producing leads while Paramount is being set up.

Pricing for the platform is on the pricing page and it does not change based on which networks you turn on. Media bought under your own Paramount account is billed by Paramount to you and never marked up by us.

Does LeadLocate integrate with Paramount Advertising?

Yes, on request. Ask for Paramount Advertising from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own Paramount account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Paramount for you keep their seat and we work inside it.

How long does it take to set up Paramount Advertising?

Usually the same day for platforms with public credentials. Where Paramount reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as Paramount completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for Paramount Advertising?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own Paramount account is billed by Paramount to you and never marked up by us.

Can Paramount leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run Paramount together with my other advertising?

Yes. Paramount sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something Paramount supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own Paramount account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage Paramount for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts Paramount Advertising in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.