Run El Toro from Your Dealership CRM

Location based advertising for your store, set up on request and run from the same CRM that works the lead.

El Toro sells household level display advertising matched by internet address rather than by cookie or device identifier. The mechanism is simple to describe. An advertiser supplies a list of physical street addresses. The vendor resolves each address to the internet connection serving that home. Advertising is then delivered only to devices using that connection.

The consequence is that this is not audience targeting in the sense the rest of this catalogue means it. There is no interest segment, no lookalike model and no browsing signal. There is a list of houses, and the advertising goes to those houses. That is why the product survives the decay of third party identifiers that is reshaping everything else in programmatic display, and it is also why the product is worth exactly as much as the list handed to it.

For a dealership the obvious application is the owner base. Customers approaching the end of a lease, owners of a model your used department is short of, households in a conquest zip code, service customers who have not been back. All of those are lists a store can describe, and the pitch is that advertising can be aimed at them directly rather than at people who resemble them.

The case is precision against a known target. A store already knows a great deal about who it wants to reach: the equity position of its own owner base, which lease terms mature next quarter, which trade cycle is due. Every other advertising channel in this directory asks a store to approximate that knowledge with a segment. This one asks for the addresses. When it works, the waste that comes from targeting a category instead of a person disappears, and household level delivery pairs naturally with the equity data a dealership already keeps in its CRM.

The honest objection has three parts and a store should hear all of them before it spends anything.

First, an internet connection is a household, not a person, and often not even that. Apartment buildings, shared connections and carrier level address translation mean one address can front many homes, while a home's address can change without notice. Match rates and accuracy figures in this category are produced by the vendor selling the media, and there is no independent audit a dealership can consult. Ask what the match rate was on your specific list, in writing, and treat a refusal as an answer.

Second, the outcome measurement has the same problem. A vendor that matched the households also grades whether those households later bought, which is a closed loop with nobody outside it.

Third, and most important for the rest of this page, the whole product begins with a dealership handing over a list of its own customers or a list of households it has identified. That is a decision with legal and reputational weight, it should be made deliberately with your own counsel, and we take that step with you on request once counsel has approved it.

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Any dealership on LeadLocate can run El Toro. The request is a line in the Advertising Networks page of the CRM or a sentence to your account manager, and from there our team handles the platform side: the account or the placement, the credentials, the geography, the campaign structure and the reporting back into the CRM. If El Toro requires an application or a contract on its side, we file it in your dealership's name and keep you posted, so the only thing the store has to decide is what it wants to say and where.

You keep the choice of whose login the campaigns live under. Under the webXintel Ads Network, included with every plan, they live under ours, built from the zone, campaign type and pre screening questions you set in Leads Manager. Under your own El Toro account they live under yours, on your billing, with the account history staying with the store. Agencies that already hold a El Toro account for the dealership keep it and we work inside it. Moving between the two is a request, not a project.

When El Toro runs for your store, the campaign settings travel out from Leads Manager: the geographic radius or zone around the dealership, the budget and flight dates, the campaign objective and the creative variants you approved. Results travel back: spend, impressions, clicks and whatever El Toro reports as a conversion, laid beside every other channel in the same report so the question of whether El Toro earned its budget is answered in one place.

Leads arrive either through a form inside El Toro where the platform offers one, posted to the CRM as it is submitted, or through a click to a LeadLocate lead page in your dealership's name, with the pre screening questions you chose, so every inquiry is a lead in the CRM with the campaign attached. Every lead carries its source and its campaign, the follow up runs through the CRM's own texting, calling and email, and Instant Push forwards each lead by ADF to the CRM your store already uses if you want to work it there. What to expect from a lead describes the mix that arrives.

Credentials are stored encrypted, every action taken against El Toro is written to an audit log with the company, the user and the detail, and campaign objects remember which credentials created them so nothing is stranded if an account is disconnected. Your customer list and your inventory stay yours; if you want either used on El Toro, for an audience or for vehicle level creative, you ask and our team builds that for your store.

Every advertising platform LeadLocate runs answers the same seven questions: where to send a user to authorize, how to turn the code into a token, which accounts the token can see, how to deploy a campaign, how to pause and resume it, how to read spend and results, and how to prove the connection is still alive. El Toro answers them the way every other network does, through an adapter our team maintains, so adding it to your store is scoped work rather than an open ended project.

What sits under that contract is shared and finished: encrypted token storage, an append only audit log carrying the company, the network, the user and the detail, and campaign objects that remember which credentials created them. That is why a store can turn El Toro on beside search, social and streaming television and get one report, and why an agency can run several dealerships through the same gateway without one store ever seeing another's data.

El Toro issues advertising credentials after an application it reviews, so there is an onboarding step on the vendor's side before campaigns run. Our team files that application in your dealership's name, follows it through and connects the account the day it clears. Where the store or its agency already holds approved access, we work inside it and skip the wait.

Whatever the gate, the store's part is the same: say which platform you want, whether you already hold an account there, and what you would run first. Our team takes it from that point and reports back with a start date rather than a list of steps for you to complete.

There are two ways to advertise through LeadLocate and you pick between them. The first is the webXintel Ads Network, included with every plan: our team builds and runs the campaigns from the selections you make in Leads Manager, and it arrives as one line rather than a stack of platform invoices. It is running from the day your account is activated and it keeps running while El Toro is being set up.

The second is your own El Toro account. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns route through it, on your billing, in your name, with your spend history intact. A store that already runs El Toro through an agency uses this path so the account and its history stay where they are. Disconnect whenever you like and delivery falls back to the managed path without anything else changing.

Pushing, pausing and reading El Toro is done by our team on your behalf, so a change is a message rather than a login, and if you want controls opened in your own dashboard, ask and we set that up for your store.

El Toro sets its own commercial terms and our team confirms the practical minimum for your market before anything is booked, so the budget is a number you agreed to rather than a surprise on an invoice. On timing, judge El Toro over a full flight rather than a weekend: a shopper reached today searches your store by name days later, and the CRM shows that lift beside the direct leads. Our team sets a review date with you at the start, so the first read of El Toro happens at the right distance rather than after a nervous weekend.

The first campaign is deliberately simple: one zone, one objective, one offer, with the pre screening questions that keep a lead worth a phone call. Once it has a read, the store widens by format, by radius or by budget, and each step is a message to our team rather than a rebuild. Everything reports into the same CRM view as the rest of your advertising, so El Toro is judged beside search, social and the webXintel Ads Network rather than on its own dashboard.

Whatever El Toro can do, LeadLocate can do for your store. Feeding sales results back to El Toro so it learns, building an audience from your sold or service customers, running your live inventory as creative, exporting reports the way your group wants them, or wiring a step that exists nowhere else: ask, and our team builds it into the CRM for your dealership. We built the platform ourselves, so a request is work for our own team rather than a support ticket that waits on a vendor.

The same goes for combinations. If your store wants El Toro beside Netflix, Meta and a billboard company in one place, with the leads in one inbox and one person to call, that is what we set up. Users are limited only by their creativity, and our team is the part that turns the idea into a running campaign. Every channel we run is listed on advertising channels for car dealerships.

The whole process is a request. Open the Advertising Networks page in the CRM, ask for El Toro, and tell us two things: whether the store or its agency already has a El Toro account, and what you want to run first. Our team does the rest and comes back with a start date. Dealerships that are not yet customers pick a plan on the pricing page, month to month, and start with the included webXintel Ads Network the same week while El Toro is arranged.

The subscription price is the same whichever networks you run. Media under your own El Toro account is billed by El Toro directly to your dealership, with no markup from us.

Does LeadLocate integrate with El Toro?

Yes, on request. Ask for El Toro from the Advertising Networks page in the CRM and our team puts it in production for your dealership, under your own account or through the included webXintel Ads Network. LeadLocate sets this platform up for your dealership on request, so all you have to do is ask.

Can I use my own El Toro account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage El Toro for you keep their seat and we work inside it.

How long does it take to set up El Toro?

Usually the same day for platforms with public credentials. Where El Toro reviews applications or requires a contract on its side, our team files it in your name and campaigns start as soon as El Toro completes its onboarding. The managed network runs the whole time.

What does LeadLocate charge for El Toro?

The platform is a monthly subscription, month to month with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. Media you buy under your own El Toro account is billed by El Toro to you and never marked up by us.

Can El Toro leads go into the CRM we already use?

Yes. Turn on Instant Push and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source and campaign attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

Can you run El Toro together with my other advertising?

Yes. El Toro sits beside search, social, streaming television, outdoor and mail in the same CRM, with one report and one point of contact. Any combination a store can name, our team sets up.

What if I want something El Toro supports that is not on this page?

Ask for it. Conversion feedback, audiences from your customer file, inventory driven creative, custom reporting or a workflow unique to your store: our team scopes it and builds it into the CRM for your dealership.

Can I use my own El Toro account?

Yes. Connect the account your store already holds, or let our team open one in your dealership's name, and campaigns run under it on your billing with the history staying with the store. Agencies that manage El Toro for you keep their seat and we work inside it.

One CRM, one report, one point of contact. Tell us what you want to run and where, and our team puts El Toro in production for your dealership.

Prefer to talk right now? Call or text 844-376-2274.