Curator Alternative for Car Dealerships

Keep the Reynolds dealer management system you run. Put the customer conversations, the follow up and a steady supply of exclusive local leads in LeadLocate, right beside it.

Curator comes up in the Reynolds and Reynolds conversation, and dealers who research it are usually asking a customer data question: how to pull what the store knows about its customers into one place and put it to use in marketing and sales. Reynolds is best known for its dealer management system and the family of retail software around it, and stores that run Reynolds often look first at what the same vendor offers before comparing anyone else.

Product names, packaging, scope and pricing in the Reynolds lineup change over time, and they vary by contract. Confirm exactly what Curator includes for your store, what it costs and how its terms tie to your other Reynolds agreements directly with Reynolds and Reynolds. Treat this page as a list of questions to bring to that meeting and to ours.

What we can describe precisely is what a Reynolds store gains by adding LeadLocate beside the dealer management system it already runs, and that is the rest of this page.

When a Reynolds store calls us about customer data, the conversation usually turns on one of four points.

The record the rep opens is incomplete. The DMS holds the deal and the service history. The texts are on a cell phone, the emails in someone's inbox, and the call recordings nowhere. A customer data product helps most when the conversations themselves live on the record.

Data organizes the customers you have, and the store needs more. Marketing to past buyers matters. So does a steady supply of new shoppers and local owners who want to sell a vehicle, delivered to your store alone.

Everything tied to one contract. Stores like the option to choose each piece of their stack on its own merits, and to prove it month to month.

Speed of change. Dealers want software that ships improvements continuously, with changes they can see in the product week to week.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

A customer record built from the work itself. The Customer Profile is one shared buyer record with co-buyer and encrypted personal information. Every call with recording and transcript, every text, MMS, email and voicemail lands on one communications timeline. Up to five vehicles of interest and trade-in lines sit on the same lead, and DealTracker deals start from it.

Exclusive local leads. In Leads Manager your store draws its zone, picks the campaign type, writes the prescreening questions and sets Custom Offers, and See Samples previews the ads. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture, and backed by a replacement review, so a bad lead costs you nothing. Opt in seller leads come from local owners who requested an offer.

Communication in one place. Texting with MMS and delivery status, RCS with automatic SMS fallback, email from your own authenticated domain, a browser softphone, call recording and transcription, an IVR call flow builder, voicemail drops and business hours routing.

Month to month terms that stand on their own, next to whatever you have signed with Reynolds.

Features, packaging and pricing change. Confirm anything that drives your decision with each vendor directly before you sign.

Accounting, deal posting, parts, repair orders, title work and the rest of the back office stay in the dealer management system you run. LeadLocate takes the customer side: the first response, the conversation, the follow up, the pencil the customer sees and the credit application.

Getting started takes no DMS integration. Contact import brings your customer list across, the Phone Validator and Email Validator mark each contact with a validity dot, and duplicate records merge from the lead view. Inventory Link ingests your inventory feed when you have one and imports inventory from your website when you do not, so every text and email composer can attach a unit with photos and price.

When a deal is ready, SecureWebX exports the credit application to your lender or DMS in the format it expects, including STAR XML, fixed width, CSV and JSON. Send to Lender shares an application securely with the lender your store chooses, with a code, an expiration and a watermark. Worksheets push from CRM desking so the numbers match across both.

Stores weighing a larger Reynolds decision can read our Reynolds and Reynolds alternative guide and the FOCUS alternative page for the CRM side.

A customer database pays when it starts conversations. LeadLocate runs its automation on the same record the rep works. Automated Templates answer each lead feed the moment a lead lands. Follow Up Processes run multi step drips per lead type. Bulk Texting and Bulk Email reach lists built from statuses and tags, Text Automation and Email Automation carry longer programs, and voicemail drops go to lists with a greeting recorded in the browser. Scheduled sends time a message for the right morning, and trackable short links report clicks back to the lead.

Replies come back to the customer's record, and the assigned rep hears about them by toast, sound, email or text. Texting Chatbots cover the first back and forth after hours, and Jax, the bilingual AI assistant inside the CRM, drafts replies in English or Spanish. Our customer data platform guide explains how one customer profile covers what a dealership needs from the category.

Every lead carries its source on arrival, whether it came from your zone campaigns, a website form posted to your form intake link, a tracking number assigned per channel, or a feed in the Lead Feeds Manager. The activity, company and management reporting modules show the work by salesperson, store and group, and the Reports dashboard on the dock puts the morning numbers in one place. Call Alerts check transcribed calls for the words your store picks, such as trade in, payment or cancel. Visitor analytics for the sites you publish on the platform show sessions, sources, devices and top pages.

1. List every source: website forms, chat, lead providers, tracking numbers and the marketing your store sends today.
2. Import your customers with contact import and let the validators and duplicate merge tidy the list.
3. Set up the zone in Leads Manager. The account is set up for you, usually the same day.
4. Connect website forms and phones to your form intake link, tracking numbers and IVR call flow.
5. Run both for three to four weeks and compare time to first response, touches per lead and appointments set.

The migration checklist walks through each step. Plans are published: Inbound buyer leads from $799, Marketplace Acquisitions seller leads from $999, the Buyers & Sellers Hybrid Plan from $1,599, CRM Only from $199 and Skip A Month from $199, all month to month. Every plan with leads includes the CRM, because the platform is what receives and delivers them. We cannot guarantee lead counts, close rates or sales results, because those depend on your market, inventory and team.

Do we have to leave Reynolds to use LeadLocate?

No. Keep the Reynolds dealer management system you run for accounting, parts, service and the back office, and run LeadLocate beside it for leads, customer conversations, follow up, desking and credit applications.

Does LeadLocate need a DMS integration to start?

No DMS connection is required. Contact import brings your customer list in, and SecureWebX exports credit applications to your lender or DMS in the format it expects, including STAR XML.

Are the leads exclusive to our store?

Yes. Every lead in the zone you draw in Leads Manager is delivered to you and only you, prescreened at capture, and backed by a replacement review.

What is Curator and what does it cost?

Curator is a Reynolds and Reynolds product that dealers research for customer data. Scope, pricing and terms vary by contract, so confirm them with Reynolds and Reynolds directly.

What does it cost to start with LeadLocate?

CRM Only starts at $199 a month and lead plans start at $799, all month to month with no long term contract.

We will map a zone around your store, open a live customer record with every call, text and email on it, and show a credit application going to a lender. Month to month, so you decide every month.

Prefer to talk right now? Call or text 844-376-2274.