Dealerslink Alternative for Car Dealerships

Keep the wholesale network you trade in and add a retail supply line beside it: opt in seller leads from local owners, exclusive buyer leads, and one CRM that works both.

Dealerslink is known in the used car business as a dealer to dealer network. Stores use it to move units they would rather wholesale than retail, to find units they want without a trip to the lane, and to trade with dealers they already know and trust. The appeal is simple: a wholesale transaction between two stores that understand each other, handled without the fees and the calendar of a physical auction.

That makes it a sourcing and disposal tool for the wholesale side of the used car department. The people who live in it are used car managers and buyers, and the decisions it supports are about which units stay, which go, and what a fair wholesale number looks like between two dealers who both know the market.

Features, packaging and pricing change over time, so confirm current capability, pricing and terms with the vendor directly before you plan around any of it.

Wholesale trading between dealers is a job worth keeping. If your managers have relationships inside a trading network and the units move cleanly, that workflow stays exactly where it is. LeadLocate is built for the other half of the used car business: the retail side, where cars come from local owners and go to local buyers, and where every opportunity has to be answered, worked and closed by a person on your team.

The two fit together without overlap. Dealerslink handles the conversation between your store and other stores. LeadLocate handles the conversation between your store and the public: the owner in your zone who asked for an offer on a paid off SUV, the shopper who wants a payment on a half ton truck, the past customer whose lease is ending in the spring. Each of those people arrives in the CRM with a source, a phone number and a timeline, and your team works all of them from one inbox.

That split is also where the gross lives. A unit bought from a local owner carries no buy fee, no transport and no auction premium, and a unit sold to a local buyer carries retail gross. The wholesale network is where you balance the lot. The retail line is where you build it.

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Features change on both sides. Verify anything that will drive your decision with each vendor directly.

The first gain is a second sourcing line. With the Marketplace Acquisitions plan, you draw a territory in the Leads Manager zone editor, choose the prescreening questions an owner answers before the request reaches you, and our team runs the campaigns from those selections. Local owners who filled out a vehicle offer request and asked to be contacted by a dealership arrive in your CRM. Every lead in your zone is delivered to you and only you, prescreened at capture, and backed by a replacement review through Quality Control Requests, so a bad lead costs you nothing.

The second gain is buyers for what you stock. Inbound buyer leads arrive as a mix of VIN specific interest and open shoppers describing what they want, and the Buyers and Sellers Hybrid plan runs both lines in one account. When a unit you traded for lands on the lot, there is already a list of people asking for that kind of vehicle.

The third gain is the workbench. Every call, text, MMS, email and voicemail for a customer sits on one timeline on the lead record. Calls are recorded and transcribed, the phone validator and email validator show validity right on the lead, and Follow Up Processes run multi step drips per lead type so nobody on the team has to remember day four.

Think of the used car department as two pipes. The wholesale pipe runs dealer to dealer and auction to lot. It is fast and liquid, and every store in your market is drawing from it at roughly the same price. The consumer pipe runs from the people in your own zip codes to your appraisal lane, one car at a time. It takes phone work, and it rewards the stores that answer fastest.

The strongest used car operations run both on purpose. They buy retail ready units from local owners at a landed cost the wholesale market rarely matches, and they use the dealer network to rebalance: moving the unit that fits someone else's buyers better, picking up the model their own lot is missing. The network becomes more valuable when the retail pipe is feeding the lot, because every trade is made from a position of choice.

Your own database belongs in the consumer pipe too. Past customers already sit in the CRM with vehicle detail, up to five vehicles of interest and trade in lines on the lead record, and a bulk text or an email automation to owners of the models you need is the cheapest acquisition call in the building. The acquisition strategy guide lays out the full approach, and the consumer vehicle acquisition software page covers the tooling.

An offer request is perishable. The owner filled it out because they are ready to talk, and the store that responds first usually gets the appointment. In LeadLocate, the request lands in the lead inbox, round robin assignment or your distribution rules put it in front of a buyer or salesperson, and the Automated Templates for that feed can send the first text within moments of arrival.

From there the salesperson works it with the tools an acquisition conversation needs. RCS messaging with automatic SMS fallback carries photos both ways, so the owner can send pictures of the odometer and the rear quarter panel before anyone drives anywhere. Click to call from the lead record places the call through the browser softphone, the conversation is recorded and transcribed, and Call Alerts can flag every call where the words you choose, such as payoff or trade in, come up.

When the car arrives, the DealTracker trade in form captures photos and a trade VIN scan, and document AI reads the VIN and the paperwork so nobody retypes a seventeen character string. If the owner is also buying, the same record moves straight into desking. The trade in appraisal software page goes deeper on that handoff.

The dealer to dealer side stays exactly as it is, which keeps the rollout short. In the first week, the account is set up for you, usually the same day. Import your contacts, then set your zone, campaign type and prescreening questions in Leads Manager. See Samples previews the sample ads, and Custom Offers shapes what the owner sees. Training is included with every plan through the video library, Live Training and Schedule Training on the top bar.

In the second week, connect your website forms so every request from your own site lands in the same inbox, turn on Follow Up Processes for seller and buyer leads, and give your used car manager Manager Lead Copies on the seller feed so every offer request reaches a decision maker beside the rep who owns it.

From the third week, run the two pipes side by side and let the numbers show which cars came from where. Tag units bought from consumers, and compare their landed cost with similar units bought through the network. Keep your exit plan in writing with every vendor you run, and the CRM data export checklist is built to be used with all of them, including us.

The Marketplace Acquisitions plan for seller leads starts at $999 a month, the Inbound plan for buyer leads starts at $799, and the Buyers and Sellers Hybrid plan runs both from $1,599. Every plan with leads includes the CRM, because the platform is what receives and delivers them, and every plan is month to month with no long term contract. Current details live on the pricing page.

Measure it the way a used car manager would. Count the owners your team reached, the appraisal appointments set, the cars bought, and the landed cost per unit against a comparable network or auction purchase with fees and transport included. On the retail side, count appointments and sales from buyer leads and read them in the activity, company and management reports.

We cannot guarantee how many owners will request an offer, how many cars you will buy or what they will sell for, and no vendor can, because that depends on your market, your appraisal numbers and how quickly your people call. What LeadLocate gives you is the supply, the tools and the tracking, and your own numbers settle the rest. Call 844-376-2274 and we will map a zone around your store.

Does LeadLocate replace Dealerslink?

LeadLocate runs beside it. Keep your dealer to dealer trading where it is, and use LeadLocate for the retail side: opt in seller leads from local owners, exclusive buyer leads, and the CRM, texting, calling, desking and reporting your team uses to work them.

Where do the seller leads come from?

From local owners who filled out a vehicle offer request on one of our landing pages and asked to be contacted by a dealership. Our team runs the campaigns from the zone, campaign type and prescreening questions you choose in Leads Manager.

Are seller leads shared with other dealers?

Every lead in your zone is delivered to you and only you. Leads are prescreened at capture with the questions you choose and backed by a replacement review, so a bad lead costs you nothing.

Do we need a DMS connection or an inventory feed?

Neither is required, which is why brokers and single point stores run on the platform. If you have a feed, Inventory Link ingests it, or imports inventory from your website, and puts your actual units in front of shoppers.

Can a buyer work offer requests from a phone?

Yes. The LeadLocate app carries the lead inbox, texting, the VoIP dialer, call logs, VIN lookup, driver license scan and DealTracker desking, so an offer request can be answered from the lot, the service drive or the sale.

How fast can we start?

The account is set up for you, usually the same day. Your zone and prescreening questions go into Leads Manager, contacts import in one pass, and training is included with every plan.

We will map a zone around your store, set your prescreening questions, and let your landed cost per unit make the case. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.