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vAuto Alternative for Car Dealerships
Start here: live market pricing and appraisal valuation are connected for your store on request, and supply and follow up run on LeadLocate from day one. Read this before you book a demo.
What this page covers
Most comparison pages bend the product to fit the search term. This one lays the two categories side by side, so you can see exactly where each one earns its place.
vAuto sits in inventory management. Live market data, pricing recommendations, appraisal support, stocking guidance, auction sourcing and merchandising for used vehicles. It is a used car manager's tool and it lives in the world of turn, cost to market and days supply.
LeadLocate sits in lead generation, communication and desking, with an inventory side built for feed ingest and merchandising. Live market pricing, appraisal valuation, auction sourcing and recon workflow software are connected for your store on request. If the pricing engine is part of what you are shopping for, tell us, and we lay out exactly how it connects for your store.
So why is this page here at all? Because a large share of dealers searching for an alternative are not actually unhappy with the pricing math. They are unhappy with what they are spending across a stack of vendors, and the real question underneath is where their next used car is coming from. That question is exactly where LeadLocate is strongest, and it is the second half of this page.
Product scope and packaging change on both sides. Verify current capability and terms directly with the vendor rather than with any comparison page, including this one.
What vAuto is built for
vAuto is part of the Cox Automotive family and is widely used across franchise and larger independent stores. Its public reputation is built on applying live market data to used vehicle decisions: what a unit is worth relative to comparable listings in your market, how to price it as it ages, what to stock, and how to merchandise it once it is on the lot. Related products in the family address auction sourcing, new vehicle inventory and reconditioning workflow.
The value proposition is a discipline, not just a screen. Stores that run it well replace opinion with a number, and the number is refreshed constantly against what the market is doing rather than what the used car manager believed last month. For a high volume used operation, that is a real edge and it is the reason the category exists.
It also assumes some things about your store. You need inventory volume for market comparisons to mean much, you need a manager who will actually work the tool daily, and you generally need the data plumbing that comes with a larger operation. A twelve car a month store uses it very differently, so match the tool to your volume before you buy.
Confirm current pricing and terms with each vendor directly, and ask specifically what happens at renewal.
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
What LeadLocate is built for
We are a lead generation platform with a full CRM built around it, sold to dealerships and to individual salespeople on month to month terms, built for US dealerships.
On supply, you define a territory with the Leads Manager zone editor and leads inside it are delivered to you exclusively rather than resold to three other rooftops. Two families. Inbound buyer leads from in market shoppers, arriving as a mix of VIN specific interest and open shoppers describing what they want. And opt in seller leads: local owners who filled out a vehicle offer request and asked to be contacted by a dealership about selling their car. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.
On inventory, Inventory Link ingests your live feed with VIN, trim, mileage, price and photos or imports it from your website, stores it, gives you a data manager to work with it, powers an embeddable inventory widget, and drives per salesperson inventory sites from a template. That is merchandising and distribution, built to put your actual cars in front of shoppers.
On working the opportunity, the CRM covers lead distribution with rules, SMS and MMS, RCS with SMS fallback, a click to call VoIP softphone with call recording and transcription, voicemail drop, email with domain authentication, a phone validator and an email validator, automations and follow up processes, appointments, DealTracker desking across loan and lease with a fifty state tax matrix and trade credit caps, deal jackets, customer facing deal pages with e signature, document AI for VIN scanning, and three layers of reporting.
Side by side
| vAuto | LeadLocate | |
|---|---|---|
| Category | Used vehicle inventory management | Lead generation with a full CRM built in |
| Live market pricing | Core product | Connected for your store on request |
| Appraisal valuation | Core product | Connected for your store on request |
| Auction sourcing | Available in the product family | Connected for your store on request |
| Reconditioning workflow | Available in the product family | Connected for your store on request |
| Consumer acquisition supply | Verify with the vendor | Opt in seller leads, exclusive inside your zone |
| Inventory feed ingest | Yes | Yes, with a data manager and imports from your website |
| Merchandising output | Yes | Salesperson inventory sites, lead pages, campaigns |
| CRM and communications | Not the product | Full CRM, texting, VoIP calling, transcription, email |
| Desking | Not the product | Loan and lease, fifty state tax matrix, three lease tax methods |
| Contract | Verify current terms | Month to month, no long term contract |
| Entry price | Verify with the vendor | CRM Only $199/mo; seller lead plans from $999/mo |
These are different product categories and the table should read that way. Confirm anything that will drive your decision with each vendor directly.
Keep vAuto for pricing and run LeadLocate beside it if
Keep your pricing tool if any of these describe your store, and let LeadLocate run the supply and follow up side right beside it.
- Your pricing decisions are currently opinion based and your aged inventory is telling you so. A market data discipline fixes that, and LeadLocate puts those prices in front of shoppers through your inventory sites and campaigns.
- You retail enough used volume for market comparison to be statistically meaningful, and you have a used car manager who will work a tool every morning.
- Auction sourcing is a core part of how you stock, and you want that decision supported by data rather than by a buyer's instinct.
- Reconditioning time is your bottleneck and you need workflow visibility from arrival to front line ready.
- Your group already standardizes on it across rooftops and the reporting consistency is worth more than the line item.
If any of those are true, keep the pricing tool and find your savings on the supply and follow up side, where one LeadLocate bill replaces a separate CRM, lead source and communications vendor. Cutting the thing that sets your prices to save a subscription is a bad trade in almost every store we have seen.
What LeadLocate adds beside it
LeadLocate earns its place on supply and follow up, right beside your valuation tool.
- Your constraint is finding cars to buy, not knowing what to pay for them. Opt in seller leads put local owners who want a number in front of you inside a territory you define.
- Your constraint is people to call. Exclusive local buyer leads solve a supply problem directly.
- You are paying separately for a CRM, a lead source and a communications vendor, and you want fewer bills and one set of numbers.
- You want texting, RCS, VoIP calling with transcription, voicemail drop and follow up automation in the same place your leads land.
- You need desking that handles loan and lease correctly across states, including semimonthly frequency, trade credit caps and three lease tax methods.
- You do not have or do not want to depend on a DMS connection or an inventory feed. Neither is required to operate, which is why brokers and individual salespeople run on the platform.
- Contract length is a sticking point and you want month to month.
Plenty of stores run both, and that is often the right answer rather than a compromise.
The acquisition question underneath all of this
Here is the part worth reading even if you keep every vendor you have. The used car problem in most stores in the last few years has not been pricing sophistication. It has been supply, and every store bidding against every other store at the same auctions with the same data does not fix supply, it just distributes the shortage evenly.
The stores handling it best have built a second sourcing line that does not run through an auction lane. Buying from consumers directly. It runs on focused phone work, the cars come in one at a time, and every one of them comes without a buy fee, without transport, and frequently at a cost that makes the unit worth retailing rather than wholesaling.
Two channels feed it. The first is your own database, which almost nobody works properly. Your customer records already hold vehicle detail, and the equity conversation with a customer you sold three years ago is the cheapest acquisition call in the building. The second is inbound offer requests: local owners who filled out a vehicle offer request on one of our landing pages and asked to be contacted. Those are the opt in seller leads in the Marketplace Acquisitions plan, delivered exclusively inside the zone you draw.
None of that replaces knowing what a car is worth. It changes where the cars come from. Our acquisition strategy page lays out the whole approach, and the acquisition software page covers the tooling side.
What to demand from any inventory vendor we connect to
These questions are worth asking regardless of who you buy from, and we have watched dealers skip every one of them.
Ask where the market data comes from and how thin it gets on unusual units. Every market pricing product looks brilliant on a three year old midsize sedan and gets vague on a diesel dually with a plow package. Ask to see it on the units you actually struggle with, not on the demo car.
Ask what happens to the recommendation when your market is small. Rural stores routinely get comparison sets built from vehicles four hours away, and a price that is right for a different metro is not right for you.
Ask what data leaves your store, where it goes, and who else sees it. Aggregated market data is built out of dealer data, including yours, and you should understand that trade rather than discover it later.
Ask about exit, in writing, before you sign. What can you export, in what format, and can you run the export yourself. Your leverage is never higher than the moment before signature. The same question applies to us, and our data export checklist is written to be used with any vendor.
Finally, ask what the store has to do for the tool to work. Almost every failed inventory software purchase failed on adoption rather than on the software, and the vendor knows exactly which stores use it and which do not.
How to evaluate without disrupting anything
Because these are different categories, you do not have to choose and you should not do a rip and replace to find out.
If the acquisition question is what brought you here, test it directly. Take a defined territory, turn on seller lead flow for a month, and measure three things: how many owners you actually reached, how many appraisal appointments you set, and how many cars you bought. Compare the landed cost per unit against what the same car costs you at auction with fees and transport included. That comparison is the whole argument, and it is your numbers rather than ours.
If follow up is the real gap, run the CRM side on one team for three to four weeks and measure time to first response, touches per lead before the trail goes cold, and appointments set. Leave everything else alone so you can read the result.
Set the pass mark before you start. Deciding in advance what would make you say yes is the discipline that keeps a pilot from turning into an opinion.
We cannot guarantee how many cars you will buy, what they will cost, or what any of it sells for, and no vendor can, because that depends on your market, your appraisal skill and how quickly your people call. What we do is put the supply and the tracking in front of you and let your own numbers settle it. Call 844-376-2274 or use contact us and we will map a territory before you commit to anything.
Frequently Asked Questions
Does LeadLocate replace vAuto?
LeadLocate runs right beside it. Live market pricing, appraisal valuation, auction sourcing and reconditioning workflow are connected for your store on request, and we cover consumer acquisition supply, inventory feed ingest and merchandising, and the CRM, communication and desking layer around the deal.
What inventory tools does LeadLocate include?
A full merchandising and distribution side. Inventory Link ingests your live feed or imports inventory from your website, gives you a data manager, powers an embeddable inventory widget, and drives per salesperson inventory sites. Document AI also handles VIN scanning. Valuation tools are connected for your store on request.
How do seller leads compare to buying at auction?
Different economics, and frequently a better landed cost. Consumer purchases come without a buy fee or transport and arrive one at a time, which means phone work. Run a month, compare your landed cost per unit against the same car at auction with fees included, and let your own numbers decide.
Are seller leads exclusive to our store?
Yes. You define a territory with the Leads Manager zone editor and offer requests submitted in that zone come to you rather than being resold to other dealerships. Every lead is prescreened at capture with the questions you choose and backed by a replacement review, so a bad lead costs you nothing.
Do we need an inventory feed or DMS access to use LeadLocate?
No, neither is required. That is why brokers, single point independents and individual salespeople run on the platform. If you do have a feed, Inventory Link can ingest it and advertise your actual vehicles.
Can we run both products?
Yes, and for a high volume used operation that is usually the sensible answer. Keep the pricing discipline where it is and add the supply and follow up layer separately. They do not overlap enough to be an either or decision.
Fix where the cars come from, not what you pay for the software
We will map a territory, turn on opt in seller lead flow for a month, and let your landed cost per unit settle the argument. Month to month, no long term contract.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



