FOCUS Alternative for Car Dealerships

Keep the Reynolds dealer management system running the back office and give your sales floor a CRM built around leads, conversations and speed.

Stores that run the Reynolds dealer management system often take the matching CRM because it came from the same vendor. That is a reasonable starting point. The question that brings a manager to this page is a different one: is the sales floor running on the best tool available for the front of the store, or on the one that arrived with the back office?

The reasons dealers give tend to fall into a few groups. Some want lead generation and CRM from one vendor on one bill instead of buying leads in one place and working them in another. Some want month to month terms rather than a commitment tied to a larger contract. Some have watched salespeople drift to personal cell phones because texting a customer from the CRM takes too many clicks, which quietly turns every report into a guess. And some want tools a salesperson can carry in a pocket that do everything the desktop does.

Each of those is a front office question. LeadLocate is built to answer all of them at once, and it runs right beside the Reynolds DMS, so the back office your controller trusts stays exactly where it is.

FOCUS is publicly positioned as the dealership CRM from Reynolds and Reynolds, part of the Reynolds retail management lineup and designed to work closely with the Reynolds dealer management system and its showroom tools. Its appeal is strongest with franchise stores that already run Reynolds in the back office and want customer records managed inside that same family of products.

Packaging, modules and pricing change over time, and CRM pricing inside a larger vendor relationship is often quoted as part of a bundle. Confirm current pricing and terms with the vendor directly, in writing, and ask whether the CRM can be priced and contracted on its own.

The comparison that matters is about focus. A CRM that grows out of a back office relationship is shaped by that relationship. LeadLocate grew out of lead generation and the sales floor. Every part of it, from the zone editor to the softphone to the desking engine, is built by LeadLocate around one goal: getting a customer answered, followed up and desked faster than anyone else in your market.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Leads and CRM from one vendor. In Leads Manager you draw your zone with the zone editor, choose the campaign type and the prescreening questions you want answered, and preview sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture, and backed by a replacement review, so a bad lead costs you nothing. Buyer leads fill the showroom and opt in seller leads from local owners who asked for an offer help keep the used lot stocked.

Every conversation in one place. Two way texting with MMS and delivery status on every bubble, RCS messaging with automatic SMS fallback, a browser softphone with click to call, call recording and call transcription, voicemail drop, email, bulk texting and bulk email all land on one communications timeline on the lead. Call Alerts check transcribed calls for the words you choose, such as trade in, payment or cancel, so a manager hears about the call that matters while the customer is still warm.

Follow up that never forgets a customer. Automated Templates answer each new lead the moment it arrives, Follow Up Processes carry every lead type through a multi step cadence, and Texting Chatbots answer after hours. Manager Lead Copies put a manager on any lead feed to receive a copy of every lead it delivers, beside the salesperson who owns it.

Moving the CRM has nothing to do with moving the back office. Accounting, deal posting, parts, service and title work keep running in the Reynolds dealer management system, and LeadLocate runs beside it and beside the manufacturer programs your store already uses.

LeadLocate runs on its own from day one. Neither a DMS connection nor an inventory feed is required to operate. If you have an inventory feed, Inventory Link ingests it; if you have none, Inventory Link imports inventory from your website. Either way, your units show up in the CRM, in the phone app and behind the vehicle button in every text and email composer, and the Incentives Showroom inside the deal view shows the manufacturer incentives that apply to the deal on the desk.

When a deal moves to the business office, SecureWebX can export the credit application to your lender or DMS in the format it expects, including STAR XML, the standard the DMS side of the industry uses. The desk, the customer record and the full conversation history are already collected, so the handoff starts from a complete file. If you want to see how stores sequence a Reynolds change on the DMS side, the Reynolds switching guide covers it separately.

Features change on every platform, so confirm each row marked for the vendor directly before you decide. The LeadLocate column is what your store runs from its first day, with training included in every plan.

A CRM only works if salespeople use it, and they use what is faster than their own phone. The LeadLocate app for iOS and Android carries the Workspace, the text and email inboxes, a VoIP dialer, the calendar, Quick Schedule, Deal Tracker desking, the deal jacket, inventory and Team Chat. A salesperson on the lot can text a customer a photo of the unit, quote a payment and book the appointment without walking back to a desk.

Inside the CRM, the AI writing assistant drafts texts and emails, voice dictation fills them in, and Jax, the bilingual AI assistant, answers a rep in English or Spanish depending on which language they use. Trackable short links show when a customer clicked the link you sent. Scheduled sends let a rep write tonight's follow up now and have it go out tomorrow morning.

Managers get the view they need. Activity, company and management reports sit on the dock, website visitor analytics show which pages shoppers read, and the Workspace keeps appointments, reminders and to dos in one place. User Management sets roles and permissions per user, and every user gets Team Chat with channels and direct messages, so the desk and the floor stay in step.

A CRM change is a front office project, and it runs cleanly when you plan it in this order.

1. Request your data. Ask for an export of customer records, notes and communication history, in writing, before you give notice.
2. List every lead source. Third party lead providers, manufacturer lead programs, website forms and chat all get pointed at LeadLocate. Website forms connect to your account's form intake link, and each source can carry its own tracking number.
3. Load and clean your customers. Contact import brings the list in and merge duplicates keeps one customer as one record.
4. Set routing. Global lead distribution rules, round robin and custom lead statuses per store are set before the first lead arrives.
5. Overlap briefly. Keep the old CRM readable for a few weeks so nobody hunts for an old conversation.

The guide to running two CRMs during a migration covers the overlap in detail, and the migration checklist covers the whole sequence.

The strongest case for any platform is your own numbers. Pick one rooftop, or one team inside a rooftop, and run it on LeadLocate for three to four weeks with a defined slice of lead flow. Compare time to first response, follow up touches and appointments set against the same weeks on your current process.

Month to month terms make that easy. CRM Only starts at $199 a month for stores that keep their own lead sources, and plans with exclusive local leads start at $799. Every plan with leads includes the CRM, because the CRM is what receives and works those leads. The full list is on the pricing page.

We cannot guarantee lead counts, close rates or results, and no vendor can. What we can do is let you watch the platform run on a real store. Start with the demo, or contact us and call 844-376-2274 to map a zone around your rooftop.

Do we have to leave the Reynolds DMS to move off FOCUS?

No. The Reynolds dealer management system keeps running accounting, parts, service and deal posting. LeadLocate runs beside it for leads, texting, calling, follow up, desking and credit applications.

Is a DMS connection required to start?

No. Neither a DMS connection nor an inventory feed is required to operate. Inventory Link ingests a feed if you have one or imports inventory from your website if you do not.

Can our manufacturer lead programs flow into LeadLocate?

Yes. Lead Feeds Manager sets up a feed per source, and every lead lands in the same inbox with the same distribution rules, templates and follow up processes. LeadLocate runs beside the manufacturer programs your store already uses.

Are LeadLocate leads shared with other stores?

Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.

What does it cost?

CRM Only starts at $199 a month. Inbound buyer leads start at $799, Marketplace Acquisitions seller leads at $999, and the Buyers and Sellers Hybrid Plan at $1,599. Every plan is month to month.

Does LeadLocate work for a multi rooftop group?

Yes. Lead routing rules are set per rooftop, User Management assigns roles per user, and management reports show every store, so a group can pilot one rooftop and add the rest when the numbers are in.

See exclusive local leads, texting, calling with transcription and desking working together on one screen. Month to month, so we earn your business every month.

Prefer to talk right now? Call or text 844-376-2274.